Best way to measure local search keyword rank
-
I have several clients that have a regional or local presence and want to track their rankings for various keywords, but only in the areas they are located in. What are the best ways to track keyword rank in specific locations or regions of the US?
-
Hey there! I know it's an older thread, but wanted to let you know we're now able to track local rankings. We wrote a blog post about it at http://moz.com/blog/local-rankings-in-moz-analytics.
-
The question is specifically about rank tracking by region—not traffic by region.
-
You can use filters in Google Analytics to only show traffic broken down by keyword in specific Cities, States, Metros, Continents, etc.
Use this symbol - | - to insert multiple criteria into the same filter (for example, if you wanted to group a bunch of cities - "Chicago|New York|San Francisco|Anchorage."
-
You would have to use some kind of rank tracking software independent of Moz. Maybe as a feature add-on with Moz analytics they will eventually roll out that functionality (fingers crossed).
It seems like it's in poor taste to recommend competitors here... but nonetheless, Whitespark has a local rank tracker (though there is a wait list for sign ups) and Advanced Web Ranking allows you to specify rank by location. The drawback of AWR is that you'd have to configure a ton of stuff on your own and run the rank checks on your own (which means you're going to need at a bare minimum at least 5-10 proxies). That usually spooks most people off.
Last, you could actually get a very real picture by extracting the CD parameter using filters in analytics and then throw in Region or City as a secondary dimension. That wouldn't give you your average regional rank for particular keywords, though. It would give you the ranking on clickthrough from the SERPs.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Strange - Search Console page indexing "../Detected" as 404
Anyone seen this lately? All of a sudden Google Search Console is insisting in Page indexing that there is a 404 for a page that has never existed on our client's site: https://........com.au/Detected We've noticed this across a number of sites, precisely in this way with a capitalised "/Detected" To me it looks like something spammy is being submitted to the SERPs (somehow) and Google is trying to index that and then getting a 404. Naturally MOZ isn't picking it up, cause the page simply never existed - it's just happening in Search Console 2afc7e35-71e4-4e25-80a3-690bf10776a7.png It comes and it goes in the 404 alerts in Console and is really annoying. I reckon it started happening late 2022.
Reporting & Analytics | | DanielDL0 -
Google Web Master Tools show that my site has been crawled, but search results show old title tags, ect.
Does the index report reflect what will be displayed on Google results? Google seems to be indexing my site every Sunday...
Reporting & Analytics | | 928shopper0 -
My rankings report dates from 10 june. How is that possible since it is supposed to happen every week ?
My last rankings report dates from 10 june. How is that possible since it is supposed to happen every week ?
Reporting & Analytics | | suntrails0 -
Can't seem to rank for keyword "home care grand rapids" - need some advice
I am trying to rank for "home care grand rapids" and am having a really difficult time. My site: http://healthcareassociates.net has better backlinks, keywords and other seo markers than my competitors but I still can't seem to rank. The keyword and associated keywords (home care grand rapids michigan, home health care grand rapids, etc.) are only 31-33% difficulty and my site/page rank is better than the leading sites. What gives? Todd
Reporting & Analytics | | t1kuslik0 -
Select Keywords Strategy
Hi, when planing a strategy for the keywords i am looking at the following parameters: 1. Using Google Analytics i check what are the queries that cause my website to appear in search results 2. I am trying to understand what is the message the website (the company) want to deliver 3. I am trying to find the best keywords that will have lower competition to minimize the costs The Q 1. Any other parameters that i missed? 2. What will be the best way for me to check the competition and the costs for each keyword before i select it? Thank you very.... SEOwiseUs
Reporting & Analytics | | iivgi0 -
'Search Queries Report' in Webmaster Tools Question
Hi, How much do you use the search queries report in webmaster tools to research current rankings/movements? It does look like a great tool but the data doesn't seem to be spot on. For example a keyword over a week might have flux in position so lets say 6.0 then 9.2 for 3 days then back to 6.0. But I check the serp's for this keyword everyday and didn't see any movement?!?! Is this a good tool for you?
Reporting & Analytics | | activitysuper0 -
When one of my sites returns a ranking that consistently reads "No Data", what does that say about the site?
I am getting "No Data" reads for some of my sites - I personally think it has to do with the site's construction - especially the landing page... I inherited this site to do SEO - it was not created with on site SEO in mind - please help if you can sites are: www.storagesanangelo.com www.storagemidland.com Should I get webmaster to remove the big map graphic and add text and pics instead... Sure appreciate brilliant thoughts - even about yetis and beer
Reporting & Analytics | | creativeguy0 -
Google Keyword Tool versus Google Analytics
Hi I'm trying to establish a methodology to best show the gap between potential and realised organic keyword traffic. To obtain potential keyword traffic I'm using the Google Adwords keyword tool to derive local monthly search volumes for exact keyword matches. To get the realised data I'm using Google Analytics. However, to get the I'm confused as to which is the best way of getting a comparable metric from Google Analytics (GA). I was using custom reports and the 'organic searches' metric. However, this provides different values to a standard report selecting non-paid search in the default advanced segments. What is the best report/metric in GA to use for both organic and paid search volumes that would be comparable to the Google Adwords keyword tool. Thanks Neil
Reporting & Analytics | | mccormackmorrison0