What is the best way to target two keywords with one website?
-
I have a client that needs to target two different citys for her service. I have her front page ranking first page for one of the cities, but I have tried all sorts of things and can't get her front page to rank first page in the second (and less competitive) city.
I know the drill about making a second page and trying to rank that page but is there a better way?
-
AWC
I was following up with Jonathan on another question and I realized I had told you something that was incorrect. I am going to PM you something to look at (I know you will protect my client) that shows how we use PHP in the footer to change the address to the one for the sub directory.
I will try to get to you today.
Best -
Thanks for this Robert!
-
Vadim
I wish I could say, "Yes, always." Honestly, it is a goal we constantly strive for, but yesterday I found a site we had done and half the photos were without and I was very disappointed. Our preference with client sites is that the photos be done either by our team (we use top end cameras with GPS attachments for all photos we take) or that the client take the photos and provide us exact details as to where they were shot. With the latter, we can add the geo tagging in Picasa easily.
I believe this data is very, very important.
Thanks
-
I'd love to rank the website on Local results for both Austin, TX and Denver, CO. I got some pretty bad advice early on so Local has been a rough ride back up for me and I have yet to see any improvement on ranking in that area, but I did just install Local SEO by Yoast on the wordpress site which let me submit a Geo Sitemap and includes kml files for both locations so I'm hoping that helps with that.
Everyone always just says "get ranked on local..." but I find that harder than Organic search results. Anyone else have an opinion?
-
Can you explain a little more about Geo Tagging and the Google Maps API?
To explain further, I am working for a wedding photographer that has an address in Austin and Denver. The link is here: http://www.photojennette.com. I have been working on the site for about 6 months tweaking things, link building, etc. and have been able to rank on page 1 (as high as #2) for Austin which was the first focus, and page #2 for Denver. I have had some issues with bad advice for Google Local and have not successfully gotten the listing into the "Map Listings" but am working on that as well with KML and Geo Sitmaps but I just started that a few days ago.
The site is wordpress. I have the Mozbar installed and can see all the PA and DA for the sites ranking higher and lower and PA seems to be the main issue because the site is ranking page 1 most of the time for Austin given that the front page is optimized for Austin mostly. When I flip the switch and try ranking a page for Austin and Denver, I can never get to page one and the PA of those pages is 1 currently... So I would need links to those pages to build PA correct?
-
Great info Robert, do you geo-tag your images as well, in this http://en.wikipedia.org/wiki/Geotagging sense of the word?
Thanks
-
Thanks Robert.
"Assuming (from your question) you do not have a physical address for city B,"
The scenario has a business address in city B which is in the footer of the site.
If the business address is in the footer, how does it affect site optimization of big city A and he half dozen other cities in the sub-directories?
-
Jonathan,
First, go back and read what I wrote and read my response to AWCThreads as well. Now, you can believe me or not, but I am talking Houston TX and a competitive vertical. And, yes, my clients want to rank in all the suburbs and neighborhoods, etc.
What everyone needs to realize is that they are not taking into account whether or not a business is a service area business and whether or not you have an actual physical address. Assuming (from your question) you do not have a physical address for city B, you can't go in and set it up as if you do for Local. But, you can use two pages on the site to assist you in ranking in both the 7-Pack and the organic. (Given that availability, I am at a loss as to why someone wanting to rank would do one page.)
Now, as to PA, etc. If what you are wanting is some type of "instant" ranking, I do not know what to tell you. I can tell you that we are able to gain ranking for our clients with this methodology but each individual city/area/neighborhood is different as to how quickly. Ranking for a given city + Keyword is ranking and it requires the same efforts, etc. as any other keyword or phrase. But, if you have good content, include the geo + KW as I said before and the images, video, google maps API on one of the pages, etc. You should be able to rank in a reasonable amount of time. (Say page two within 2 months).
I hope this helps clarify.
Robert
EDIT: I wanted to add, if the site has pages with reasonable PA, make sure a few are linking to the new pages without being unrelated.
-
Yes, I want to know how the footer name, address and phone number affect local optimization efforts.
Suppose I want to optimize my site (as Robert suggests) for big city A. However, my business address is in a suburb of big city A (little city B).
If the little city address is in the footer, will it diminish my SEO efforts for big city A?
Further, if I'm optimizing for 2, 5 or 10 cities in sub-directories how does the NAP in the footer affect optimization for those cities?
Is the NAP stripped from the footer throughout the site? Can you leave the NAP in the footer without negatively affecting on-page optimization for big city A and the other half dozen cities?
-
No we have not forgotten that, but it is not just about PA. PA comes with time, and effort on all the other things you should be doing as an SEO.
-
Can you explain this more? I think you're on to something I haven't thought about, but the broken english or poor grammar is making it tough.
Anyone else that does can you help him explain?
-
What you are forgetting is PA. I have already done this and it does nothing because there are people in the second location who's main priority is to rank for that location. My "inner-page" with 1 or 2 PA isn't going to rank page 1 or top 3 at all because others have DA and PA ranking their site in those spaces. We are talking about highly competitive markets here, not some random fish word.
-
The site is built around the major city (that can be the largest or the one that is most important to the client, etc.).
Got it. But If my single biz is located in a suburb of the main city, will my biz address in the footer of a WP site diminish my ability to rank for the main city for which the rest of the page is optimized?
For every other city we use subdirectories. Assuming one service in general, we will have two pages for each "subdirectory city": typically one that explains the business with content containing info re that city....Then we have a contact page with same and with Google maps API.
I'm not very knowledgeable about sub-directories since I've not needed to use them (yet).
Since the page is in a sub-directory, is the footer info removed? Sounds like it is in lieu of the contact us page.
-
Agreed. This is the easiest way to do it, and the method I use.
-
I totally agree with Lars, you just create 1 inner page for every city, optimize content and meta tags afor that city+keyword and use thge right anchors for links and citations, and booom, u're ranked !
-
This works. We do it all day long.
-
The on-page content is likely not as relevant to the second keyword you are trying to rank for. Ideally you would have inner pages for each city, so the on-page seo factors match up with what your trying to rank for. It's a lot easier for google to determine what keyword the page should be ranking for if the content shows that.
It'll also help having the city name in the URL for the inner page, such as http://www.website.com/boston-wicker-baskets/
-
Jonathan,
I am not sure about "the drill" but I do know how to rank a given service for two or five or ten cities. The way we approach it is simple: First and foremost, you need to rank in the Local (how many Pack) for those areas where you have locations to the best of your ability. When trying to rank for a city plus a keyword, IMO it starts with Local. Given that, to rank organically as well, here is what we do: The site is built around the major city (that can be the largest or the one that is most important to the client, etc.). Then for every other city we use subdirectories. Assuming one service in general, we will have two pages for each "subdirectory city": typically one that explains the business with content containing info re that city. By content I mean not only text, but images, videos, etc. Then we have a contact page with same and with Google maps API.
Now, originally, we would say (rather hubristically) that this will be for local and that for organic. We soon learned that we could not accurately predict which would be organic versus which would be Local. Yes, there are some ways to try and influence it, but don't worry over it.I can tell you that we have no problem gaining ranking for clients following this methodology.
I hope it helps you,
Robert
-
The way I often approach these things is to "brand out" the homepage, and do two inner pages, one for each location.
-
Hello Jonathan,
You mentioned "two different citys for her service" are you trying to rank for local results or for organic results?
Also first page for one of the cities does this mean for the main location, aka the location of the business?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website server errors
I launched a new website at www.cheaptubes.com and had recovered my search engine rankings as well after penguin & panda devestation. I'm was continuing to improve the site Sept 26th by adding caching of images and W3 cache but moz analytics is now saying I went from 288 medium issues to over 600 and i see the warning "45% of site pages served 302 redirects during the last crawl". I'm not sure how to fix this? I'm on WP using Yoast SEO so all the 301's I did are 301's not 302's. I do have SSL, could it be Http vs Https? I've asked this question before and two very nice people replied with suggestions which I tried to implement but couldn't, i got the WP white screen of death several times. They suggested the code below. Does anyone know how to implement this code or some other way to reduce the errors I'm getting? I've asked this at stackoverflow with no responses. "you have a lot of http & https issues so you should fix these with a bit of .htaccess code, as below. RewriteEngine On
On-Page Optimization | | cheaptubes
RewriteCond %{HTTPS} !=on
RewriteRule ^.*$ https://%{SERVER_NAME}%{REQUEST_URI} [R,L] You also have some non-www to www issues. You can fix these in .htaccess at the same time... RewriteCond %{HTTP_HOST} !^www.
RewriteRule ^(.*)$ http://www.%{HTTP_HOST}/$1 [R=301,L] You should find this fixes a lot of your issues. Also check in your Wordpress general settings that the site is set to www.cheaptubes.com for both instances." When I tried to do as they suggested it gave me an internal server error. Please see the code below from .htaccess and the server error. I took it out for now. BEGIN WordPress <ifmodule mod_rewrite.c="">RewriteEngine On
RewriteBase /
RewriteRule ^index.php$ - [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]
RewriteEngine On RewriteCond %{HTTPS} !=on RewriteRule ^.$ https://%{SERVER_NAME}%{REQUEST_URI} [R,L]
RewriteCond %{HTTP_HOST} !^www. RewriteRule ^(.)$ http://www.%{HTTP_HOST}/$1 [R=301,L]</ifmodule> END WordPress Internal Server Error The server encountered an internal error or misconfiguration and was unable to complete your request. Please contact the server administrator, webmaster@cheaptubes.com and inform them of the time the error occurred, and anything you might have done that may have caused the error. More information about this error may be available in the server error log. Additionally, a 500 Internal Server Error error was encountered while trying to use an ErrorDocument to handle the request.0 -
Home page and category page target same keyword
Hi there, Several of our websites have a common problem - our main target keyword for the homepage is also the name of a product category we have within the website. There are seemingly two solutions to this problem, both of which not ideal: Do not target the keyword with the homepage. However, the homepage has the most authority and is our best shot at getting ranked for the main keyword. Reword and "de-optimise" the category page, so it doesn't target the keyword. This doesn't work well from UX point of view as the category needs to describe what it is and enable visitors to navigate to it. Anybody else gone through a similar conundrum? How did you end up going about it? Thanks Julian
On-Page Optimization | | tprg0 -
Posting content from our books to our website
Hello, I am the newly appointed in-house seo person for a small business. The founders of our company have written several books, which we sell. But book sales are a small part of our business. We are considering posting to our website some or all of the content of the books. This content is directly relevant to the existing content of our website and would be available for free to all visitors. 1. Is it likely that the traffic and links to the new book pages would improve the search engine rankings of our existing pages? 2. We already have pdf versions of each book we could post, which are formatted nicely. Should we convert these to html to make them more friendly to search engines? 3. Of course, we would have to split each book into multiple web pages, perhaps one chapter per page. How much content could each new page optimally accommodate? 4. Would it be more valuable from an SEO perspective to post pieces of the books over time in a blog format? Thank you very much for your thoughts!
On-Page Optimization | | nyc-seo0 -
Advice with keywords - category - Forum
Hiya guys Everyone has been really good to me on here, just wanted a bit of advice with the keywords on my forum. my website is a nightlife forum for the UK, each city has its own section. Each section has a eg: _What's on in Birmingham? Club Nights, Upcoming Events, Promotions _ as the Title category, Should I drop the Club Nights, Upcoming Events, Promotions and put that in the description of the forum. So it'll just be What's on in Birmingham? with a description Find Club night information, Upcoming events and pr............. eg Just wondering if it was to stop searches been made, like, Club nights in Birmingham etc. from being targeted. Your thoughts please guys Thanks for reading Lukescotty
On-Page Optimization | | Lukescotty0 -
Home Page Keyword Retargeting
Hi Guys! I have a question regarding the risk of **re-targeting **your homepage to another **keyword. ** To give a little background: I am working on a clients site that targets a keyword we initially thought during the keyword research phase, would be an appropriate target. What we found out is that it is not. Everything in analytics points to this keyword not performing well. We now want to re target the homepage to another keyword target. My questions are: How risky is it to do this given we have already done a fair amount of link building to the home page with anchor text from the initial keyword target? Will this look suspicious to google? What sort of things should we consider before moving forward with this change?
On-Page Optimization | | gravityseo0 -
Apostrophes in keywords
It appears that SEOmoz tools like the On-Page Report Card treat keywords differently if they have apostrophes in. So for example childrens and children's are treated as different keywords. Is this a quirk of the On-Page Report Card or does Google treat them as separate keywords?
On-Page Optimization | | MulberrySqCraig0 -
Website Content
Is it bad to have html pages on a blog? I converted a completely HTML site to wordpress, but havd hundreds of article pages that are still html.
On-Page Optimization | | azguy0 -
What is the best practice for optimizing international websites? We operate a .co.uk and .com and obviously content is similar.
We have two (and soon to be more) international websites, all in English. The sites in question are WebHostingBuzz.com and WebHostingBuzz.co.uk. Obviously content is similar as we're providing a similar service but from different locations and different prices. What is best practice here? Should we completely re-write the .co.uk content (this is the newer site) so it isn't penalized for scraping? Any hints/tips would be appreciated.
On-Page Optimization | | mdrussell0