Facebook Promoted posts
-
I have been promoting posts on our Facebook page with some good results. Am I aable to determine the Day /time the post is promoted? As ideally we want to be promoting the post when people are awake? Thanks for your help
-
Hardley111,
Mike Roberts mentioned a section when your friends are online. Check to see if they go hand in hand with your findings as to when people are online and click.
I am not sure, maybe others can fill in as to setup when promoted posts are run from FB's side. You do have the option to manually pause each post. If your assumption is valid, you can post when your audience is online and pause the promoted post when you feel satisfied with the reach. Otherwise it will continue for a day. Testing is a key here
Hope this helps
-
Promoting a post technically boosts it for an entire day now (used to be 3 days). So you'll reach your fans with a Sponsored post whenever they happen to log on in that 24 hour period and look at their Newsfeed. Same goes for if you're using the targeting feature to reach the friends of fans or if you're using one of the other targeting features likes location, age, gender, etc.
If you want a better idea of what time your fans are online, the updated Facebook Insights for a page now shows a graph of what times of day your page's fans tend to be online. If you have the new Page Insights, click into insights then go to Posts and there will be a section called "When Your Fans Are Online".
-
Hi Vadim sorry I should have provided a bit more info. We promoted an existing post and had a budget of $30 . The post consited of clicking a link to our site to win some beauty products, With the goal being to increase our data base as people need to sign up when the enter the competition
What i found is that , with Facebook staggering the boost, we spent $25 in one go and got 73 clicks. When they spent the remaining budget of $5 we got 52 clicks which seems proportionality high in comparison. (we targeted non fans who are demographically similar to our fans, as most of our fans are currently on the DB)
I was wondering why there was such a difference across the boost and put it down to people not being logged in as they are either asleep or at work at the time the post was 'boosted',. Hence Id like to time prescisely when i promote a post and was wondering if anyone knows how to do this?
-
Are you able to give a few pointers on your strategy for using promoted posts? This is something I am interested in, but never really got into it.
-
https://bufferapp.com/app analyzes the best time to post a post after analyzing most active time of your followers. You auto schedule a post and then once its live you promote the post for an extra boost.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Merging Facebook Pages - Getting Support from Facebook
Does anyone know how to get in touch with Facebook regarding issues with Facebook Pages and Merging Pages - I have posted on the Facebook Community Help Pages but no one from Facebook Support seems to read them or get in touch. Anyone got any ideas of how to get help from Facebook? Our original question on Facebook Community Help Pages was this but the question just got "merged" with another question where people were complaining about the same sort of problem with no one (out of 5 people on the thread) having come up with a solution of having heard from Facebook Support. We need to merge two company pages - The category and the address of the company of the page is the same on both pages - one page has a custom url - one does not. Both have the same first two words (i.e. the company name) as the page title. I do not want to list the pages publicly. Is there a way a member of facebook support can message us privately to discuss this please.
Social Media | | JohnW-UK0 -
Facebook experts, I need help: is this 'strategy' idea legit or nonsense?
Hi guys, I have a friend who works in a large university where each faculty has their own Facebook page. The pages are rarely maintained and experience very poor levels of engagement. The university's main Facebook page has a very large following (195,000+ likes), but again, the engagement is very poor - on average each post gets about 20 likes, 2 comments and 1-2 shares if that. Now, my friend works in one of the faculties and doesn't happen to have a Facebook page (his particular faculty is concentrating their efforts on other areas of inbound marketing). However, the social media manager for the university is insisting my friend’s faculty create a page and contribute to a wider ‘campaign’ being undertaken at the uni - however my friend is not convinced (and neither am I) that the logic behind this campaign makes sense. Here's how the campaign has been described: 1. The main university page (with 195k likes) posts a generic image ('whats happening this week at the uni'), which asks people to ‘look in the comments’ to see what's happening among all the different faculties 2. The faculty pages all at once submit comments on the post about 'what's happening' in their area 3. The faculty pages 'like' the main image post, share it, and like the other comments left by faculties The social media manager says this campaign approach will ensure the main post gets into the feed of the 195k followers (and more) and increase the reach of the other faculties’ pages because of the high level of 'engagement' and 'aggregation' on the post. My friend and I feel this idea is flawed for a number of reasons: 1. Routinely it’s the same people and faculties engaging with the post - so the vast majority of the 195k won't be reached virally anyway 2. The 195k have demonstrated they aren't engaged, due to the poor prior performance of the page – it’s unlikely the posts even make it to their feeds organically 3. The image is generic (it is literally a picture of a building which says 'what’s on this week') and doesn’t entice people to take an action - you can't see the comments as they're collapsed in the feed, so unless users actually are compelled by the image to click into the comments the post is useless 4. The message isn't targeted - a number of random faculties provide comments to the post, so it's very possible what's offered by the faculties isn't relevant to the wider audience. Anyway, I'd really hope someone with a deep understanding of Facebook could help provide some clarity on this campaign proposal. It seems like a flawed methodology which advocates manufacturing engagement and an ineffective use of time and resource. Many thanks
Social Media | | cos20300 -
Facebook and SEO
Hello, recently we've noticed my companies Facebook page (www.facebook.com/dishcostsless) is not being crawled by Google. When you type in DISH Costs Less Facebook it does not show up, even when you type in the exact URL there are no search results. We used screaming frog to check out the back end of the page and there are no meta tags like there are on most FB pages. Also we noticed there were two re-directs; one from the http page to the https page, and the other directed the https page to the http page creating one giant cycle. We think this has something to do with the problem but not sure. Is there anyone who has had a similar issue, and how did you fix it? We'd love to be assured that the search engines are tracking our interactions on Facebook for SEO purposes.
Social Media | | PlanetDISH0 -
Track Referral Visits on Facebook Fan Page
I have fan page on facebook. Recently i started social bookmarking and directory submission for that facebook Fan Page, Now i wanted to know how can i track those referral visits, from which bookmarking site visitor comming on facebook fan page.
Social Media | | sachinshelar0 -
Should I have Facebook Likes on my webpage point to a Facebook page or just the domain?
We have a Like button on our site which currently Like's our domain. I'm wondering if it would be better if it Liked a Facebook page for our company. The benefit of liking the domain as I can see it is that when it appears on timelines a click will take you directly to our site.
Social Media | | whatupdave0 -
Is there any SEO benefit to hosting your Facebook photos on your own site?
I will often post photos that I have taken to my Facebook page (either personal or my fan page). Sometimes these can get lots of likes. I got thinking that perhaps I host these photos on my site (i.e. www.example.com/images/photo1.jpg) and then share that "page" on Facebook. That way any of the likes would be counted towards my site. What do you guys think?
Social Media | | MarieHaynes0 -
Google Plus for Website - Should the button be available on the homepage or just blog posts and other sticky content?
I am trying to understand if I should add the Google +1 button to my client's homepages in addition to "sticky" content. Any insight here would be greatly appreciated.
Social Media | | MattAaron0 -
Do's and Dont's for Facebook Html Satatic page
Hi All....just wanted to know if i can get some clarity on what is and is not allowed on the facebook static html pages. I build many that are brand oriented and am concerned about all the unclear rules that somehow i am not aware off....I do know that you cannot have any auto playing media on the page..like video and music....but not sure about a image slide show so i have made all slide shows to force manual. Can you guys share some of the cardinal do's and dont's for building these pages without unknowingly getting your clients page band...... I believe linking out to a website from these pages are allowed but it is not clear.......would appreciate some input....thanks
Social Media | | nomad-2023230