Umbrella company and multiple domains
-
I'm really sorry for asking this question yet again. I have searched through previous answers but couldn't see something exactly like this I think.
There is a website called example .com. It is a sort of umbrella company for 4 other separate domains within it - 4 separate companies.
The Home page of the "umbrella" company website is example.com. It is just an image with no content except navigation on it to direct to the 4 company websites.
The other pages of website example.com are the 4 separate companies domains. So on the navigation bar there is :
Home page = example.com
company1page = company1domain.com
company2page= company2domain.com etc. etc.
Clicking "home" will take you back to example.com (which is just an image).
How bad or good is this structure for SEO? Would you recommend any changes to help them rank better? The "home" page has no authority or links, and neither do 3 out of the 4 other domains. The 4 companies websites are independent in content (although theme is the same). What's bringing them altogether is under this umbrella website - example.com.
Thank you
-
Thank you for your comments.
-
I agree with Peter, I have worked with a company who had several different products that are huge so they used the similar structure. I think in order to give better user experience they should have some text on home page (instead of image only) but i think from the technical SEO perspective there is no big problem with this!
-
Hi Caroline
I don't think there are any fundamental issues with the structure for SEO. Many large corporates will have an "umbrella" corporate "group" website with links to their subsidiary sites.
The critical factor for SEO as with any website and its pages is the relevancy of its content based on the many ranking factors discussed in this article: http://moz.com/search-ranking-factors
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple CMS on one website / domain & SEO
For a client we would like to work with a content hub, but their website is build on a custom CMS so we are limited in our options and if we aks their web developers they ask crazy prices to help us. So now we have the idea to build the content hub with wordpress and implement it next to their current CMS. for example on www.website.com/contenthub/ . As far as i know this is technically possible and there are no negative effects regarding SEO as long as we link the two sitemaps together. Am i right or am i missing something here?
Technical SEO | | Siphoplait0 -
Using Sub Domains For Back Linking
Hey Guys! I'm building links for my page and happened upon the "Hoth" link building page. I tried it out and it built some no follow links and some links on several sub domains. I know that, when back linking via guest posting, no follow links do not juice my site. My question is, does building links on a subdomain from another company juice my site? If it's not helpful, could you explain why? Does it juice my site in any way? If you could link sources, I would really appreciate it. Also, do any of you have input on Hoth or platforms like it? Are they worth it? Thank you!
Technical SEO | | rodv0 -
Choice of domain
Hi. I want to build a new site that is optimised for a training product that we have. We have an existing domain which I'm considering pointing at this new site. This domain is one of the new .training TLDs. Let's call this domain foo.training where my main keyword to optimise for will be "foo training". I've also looked and can see that foo-training.com is available. I read up on best practices for domains here : https://moz.com/learn/seo/domain My question is will the .training domain be seen as "spammy" in any way? Am I better to just go ahead and register the .com?
Technical SEO | | rmcatalyst0 -
301 redirect after penalty to domain which currently 301 to the penalised domain
Hello all, As I have mentioned in another Q&A, one of our new clients got hit by manual penalty. I checked their link profile and there was a lot of black hat involved. Long story sort, I submitted a reconsiderationr equest which was not enough as it seems 99,9% of his links are bad links. We took the decision to move a newly launched web site from www.websitename.com to www.website-name.com with the latter being an old domain name with good authority and clean link profile. The problem is that at the moment the www.website-name.com is set to 301 redirect to www.websitename.com and what we want to do now is take the web site off www.websitename.com and launch (not 301 as we dont want to pass the penalty to the clean domain) it to www.website-name.com. What is the best practise for this particular case and are there any things i should pay attention to? I would appreciate your advise!
Technical SEO | | artdivision0 -
Htaccess - multiple matches by error
Hi all, I stumbled upon an issue on my site. We have a video section: www.holdnyt.dk/video htaccess rule: RewriteCond %{REQUEST_FILENAME} !-f
Technical SEO | | rasmusbang
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule ^video index.php?area=video [L,QSA] Problem is that these URLs give the same content:
www.holdnyt.dk/anystring/video
www.holdnyt.dk/whatsoever/video Any one with a take on whats wrong with the htaccess line? -Rasmus0 -
Country Specific Domains
Is there any type of "best practice" for country level domains? I run a TLD .com, and have a few country specific domains (.co.uk, .eu, ...). Right now, I'm not doing anything with them. Previously, I had them redirected to the main .com, but didn't want to anger the Google gods with any type of duplicate content, redirects, or anything of that nature. Any suggestions on how to best utalize these domains?
Technical SEO | | ShippingContainer0 -
TLD domain rediversion
Hello, I have got a .co.uk version of my domain which is parked with godaddy and I want to divert it to the .com version which is the live site. At the moment the .co.uk version is showing a godaddy landing page. My setup is: Godaddy as domain registrar, domain.com host separate hosting company. I looked into godaddy panel and I guess I have two options. (which I have done as a quick fix), I have done the diversion within godaddy panel to the .com version. It simply asked for which domain I wanted to forward the .co.uk to, and I have entered the .com version. I can create the .co.uk domain within my shared hosting and repoint to the .com within the hosting company DNS settings, and have godaddy simply point to the hosting company nameservers instead. Are the two solutions above equivalent or is one better than others ? Esp. from an SEO point of view? If someone has technical expertise to explain, this would be great. I think it would also help other companies in the same situation. Thanks ! 🙂
Technical SEO | | dpaq20110 -
How to proceed with domain switch AND url change
Hi, in a few weeks we'll do a major change on our website. This involves over 1.5 million pages indexed in Google driving substantial amount of our traffic. Basically we have 2 types of changes: subdomain switches to domain:
Technical SEO | | TruvoDirectories
ex. product.company.com will become www.product.com
for this we know how to manage DNS and Apache rules different url patterns, basically replacing ugly urls by pretty urls
for this we have advanced 301-mapping rules set up Here is the question - what is best way to proceed with these 2 changes in order to preserve rankings and organic traffic: Do both changes simultaneously? First do url changes, than the domain switch Can you please share your thoughts?0