Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Checkout on different domain
-
Is it a bad SEO move to have a your checkout process on a separate domain instead of the main domain for a ecommerce site. There is no real content on the checkout pages and they are completely new pages that are not indexed in the search engines. Do to the backend architecture it is impossibe for us to have them on the same domain.
An example is this page: http://www.printingforless.com/2/Brochure-Printing.html
One option we've discussed to not pass page rank on to the checkout domain by iFraming all of the links to the checkout domain.
We could also move the checkout process to a subdomain instead of a new domain.
Please ignore the concerns with visitors security and conversion rate. Thanks!
-
In my opinion there isn't really any downside to this from a Google perspective; as you said, they shouldn't even be indexed anyway. Many many vendors out there have their charge/fulfillment go straight to PayPal for example, and don't even host any checkout specific code (other than cart-building, account creation, etc.) on their site at all.
There's also the case where multiple microsites will all use the same checkout on another domain, used to centralize checkouts. As far as I know these sites aren't punished either, and it definitely saves money on the secure certificates.
There is however, another angle to consider, and that is the human angle. Some people (who aren't savvy about ecommerce) might be alarmed that their secure checkout is occurring on a different domain than the one they've been browsing on. This is a 'security/conversaion' rate issue though, so you may already know of it.
In my opinion I would leave it alone and not bother with the iframe tricks and so on. A subdomain might be more reassuring to the user (e.g. secure.printingofrless.com instead printingforless1.com) but I honestly can't see why the current setup would have Google implications, as long as your SSL/non-SSL pages are separate and canonicalized properly.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirect multiple domains to 1 domain or not?
Hi there, I have client who has multiple domains that already have some PA and DA. Problem is that most websites have the same content and rank better on different keywords.
Technical SEO | | Leaf-a-mark
I want to redirect all the websites to 1 domain because it’s easier to manage and it removes any duplicate content. Question is if I redirect domain x to domain y do the rankings of domain x increase on domain y? Or is it better to keep domain x separately to generate more referral traffic to domain y? Thanks in advance! Cheers0 -
How can you promote a sub-domain ahead of a domain on the SERPs?
I have a new client that wants to promote their subdomain uk.imagemcs.com and have their main domain imagemcs.com fall off the SERPs. Objective? Get uk.imagemcs.com to rank first for UK 'brand' searches. Do a search for 'imagem creative services' and you should see the issue (it looks like rules have been applied to the robots.txt on the main domain to exclude any bots from crawling - but since they've been indexed previously I need to take action as it doesn't look great!). I think I can do this by applying a permanent redirect from the main domain to the subdomain at domain level and then no-indexing the site - and then resubmit the sitemap. My slight concern is that this no-indexing of the main domain may impact on the visibility of the subdomains (I'm dealing with uk.imagemcs.com, but there is us.imagemcs.com and de.imagemcs.com) and was looking for some assurance that this would not be the case. My understanding is that subdomains are completely distinct from domains and as such this action should have no impact on the subdomains. I asked the question on the Webmasters Forum but haven't really got anywhere
Technical SEO | | nathangdavidson2
https://productforums.google.com/forum/#!msg/webmasters/1Avupy3Uw_o/hu6oLQntCAAJ Can anyone suggest a course of action? many thanks, Nathan0 -
Moving my domain to weebly
I am thinking of moving my html website to weebly. They offer a 301 redirect for my domain name. Is that ok for SEO?
Technical SEO | | bhsiao0 -
Transfer a Main Domain to a Sub-Domain
My IT department tells me they want to transfer my main site domain, which has been in existence since 1999 as an e-commerce site (maindomain.com) to a sub-domain (www2.maindomain.com) or a completely new domain (newdomain.net). This is because we are launching a new website and B2C e-commerce engine, but we still have to maintain the legacy B2B e-commerce engine which contains hard-coded URLs, and both systems can't use the same domain. I've been researching the issue across SEOmoz, but I haven't come across this exact type of scenario (mostly I've seen a sub-domain to new domain). I see major problems with their proposal, including negative SEO impact, loss of domain authority/ranking and issues with branding. Does anyone know the exact type of impact I can expect to see in this scenario and specific steps I should go about to minimize the impact? Btw, I will be using Danny Dover's guide on properly moving domains where appropriate. Thanks!
Technical SEO | | AscendLearning0 -
Domains
My questions is what to do with old domains we own from a past business. Is it advantages to direct them to the new domain/company or is that going to cause a problem for the new company. They are not in the same industry.
Technical SEO | | KeylimeSocial0 -
Subdomain and Domain Rankings
I have read here that domain names with keywords might add a boost to your search rank For instance using a completely inane example monkey-fights.com might get a boost compared to mfl.com (monkey fighting league) when searching for "monkey fights" There seems to be a hot debate as to how much bonus the first domain might get over the second, but leaving that aside for the moment. Question 1. Would monkey-fights.mfl.com get the same kind of bonus as a root domain bonus? Question 2. If the answer to 1 above was yes would a 301 redirect from the suddomain URL to root domain URL retain that bonus I was just thinking on how hard it is to get root domains these days that are not either being squatted on etc. and if this might be a way to get the same bonus, or maybe subdomains are less bonus prone and so it would be a waste of time Thanks
Technical SEO | | bThere0 -
How to 301 multiple domain names to a single domain
Hey, I tried to find and answer to this seemingly simple question, but no luck. So, I have one domain name with a website attached to it. I also registered all the other domain names that are similar to it or have different extensions - I want to redirect all the other domain names to my one main domain name without getting penalised by the big G. It looks like this: www.mainsite.com - this is my main domain I also have www.mainsite.com.au, www.mainsite.org, and www.mainsite.org.au which I all want to just redirect to www.mainsite.com I have been told that the best way to do this is a 301 redirect, but to do that you need to make a CNAME for all the other domains that points to www.mainsite.com. My problem is that I cannot seem to create a CNAME record for http://mainsite.com - I have it working for http://www.mainsite.com but not the non www record. What should I be doing differently? Is it just my DNS provider is useless? Thanks, Anthony
Technical SEO | | Grenadi0 -
Multiple Domains, Same IP address, redirecting to preferred domain (301) -site is still indexed under wrong domains
Due to acquisitions over time and the merging of many microsites into one major site, we currently have 20+ TLD's pointing to the same IP address as our "preferred domain:" for our consolidated website http://goo.gl/gH33w. They are all set up as 301 redirects on apache - including both the www and non www versions. When we launched this consolidated website, (April 2010) we accidentally left the settings of our site open to accept any of our domains on the same IP. This was later fixed but unfortunately Google indexed our site under multiple of these URL's (ignoring the redirects) using the same content from our main website but swapping out the domain. We added some additional redirects on apache to redirect these individual pages pages indexed under the wrong domain to the same page under our main domain http://goo.gl/gH33w. This seemed to help resolve the issue and moved hundreds of pages off the index. However, in December of 2010 we made significant changes in our external dns for our ip addresses and now since December, we see pages indexed under these redirecting domains on the rise again. If you do a search query of : site:laboratoryid.com you will see a few hundred examples of pages indexed under the wrong domain. When you click on the link, it does redirect to the same page but under the preferred domain. So the redirect is working and has been confirmed as 301. But for some reason Google continues to crawl our site and index under this incorrect domains. Why is this? Is there a setting we are missing? These domain level and page level redirects should be decreasing the pages being indexed under the wrong domain but it appears it is doing the reverse. All of these old domains currently point to our production IP address where are preferred domain is also pointing. Could this be the issue? None of the pages indexed today are from the old version of these sites. They only seem to be the new content from the new site but not under the preferred domain. Any insight would be much appreciated because we have tried many things without success to get this resolved.
Technical SEO | | sboelter0