Blog? Is it worth it?
-
Hi Guys,
Hope your all OK.
Apart from our main site we have a static comparison site that's now ranking really high for some of our big keywords.
At the moment the site only has 2 pages and I'm wondering weither or not to setup a blog on the site to not only increase the pages indexed but also increase our longtail keyword rankings...
I'll be able to create a new article aday.
Would like your input guys.
Thanks,
Scott
-
Are you going to be converting the whole website to sit on a wordpress platform? Nothing to really worry about just be careful whenever making large changes to already ranking pages. Be extra careful and double check before setting it live.
-
Hi EGOL,
Thanks for the reply and a really good answer.
Thanks again.
Scott
-
First, if you can make a blog and add good content regularly that is something that should be tried. After you have done it for several months you can look at the traffic that it brings and decide if you are getting a good return.
If I was going to write an article per day or per week I would rather have that good content on my main website. That way when people visit they are already where they have easy access to my other content / products / services.
Also, if the blog attracts links then those links will hit my main site and benefit it directly rather than hit a satellite site that only passes part of the link value back to my main site.
The only reason that I would put the blog on a satellite site is if the satellite site had much better rankings all around than my main site.
-
Mark,
Thanks for taking your time to reply.
Yea I guessed as much - I'll get started on converting it to wordpress!
Thanks,
Scott
-
Scott-
No brainer. Yes. Content is king in the new generation of SEO. With the ability to generate additional pages indexed with your keywords and solid content you are going to get value. YES.
Make it happen. Good luck.
Mark
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moving from Blogspot to blog hosted on our domain
Hi there, I work for a furniture retailer in the UK and I have a question about moving our blog. We have had a blog at www.ourcompany.blogspot.co.uk since 2012 and it was last updated mid 2014. There are about 100 posts and the content is actually really good, not spammy in any way and not stuffed with links to our site. The content is essentially guides to buying the right furniture. We have now launched blog functionaility on our website at www.ourcompany.co.uk/blog as I feel this is a better long-term solution to increasing site traffic and page rank. I want to pick your brains on the best way to handle the old content. A: Copy all the Blogspot content across and back date it to the same date it was originally published and then delete the old Blogspot account? Or will Google see this as duplicate content. B: Backup all the Blogspot content now, delete the Blogspot account and then repost this content at a later date? Will this still be seen as duplicate content? 😄 something else. Thanks for reading.
Content Development | | Bee1590 -
Should corporate blog sit outside a corporate website?
Hi guys (& gals) We are in the midst of revamping our own agency website and i used to have blog site that talks about agency's thoughts and elaboration on process etc. I personally feel it could be better to consolidate these content into my agency's url since it will create better relevances and thus improve my DA. Appreciate if i have some feedback if my thoughts are on the right track with the community? J
Content Development | | kookabara0 -
Updating blogs - SEO best practice
Thinking of new blog content and one option obviously is to check out historical popular blogposts via Analytics and do fresh versions of those. So my question is what is best practice: 1. Copy and paste the old blogpost copy but edit it to be slightly different while still having the old blogpost live or 2. just update the old one and re-promote I assume it's better to have a new version of the blogpost?
Content Development | | digitalbua1 -
Duplicate page issue all from my website blog. How to i fix?
Crawl diagnosis indicates duplicate page content all from the blog on my website. What can i do to fix this?
Content Development | | skinbiz0 -
New Link Tracker from My Blog Guest
Hi, Just come across this and thought I would share it, looks good from the outside but not yet signed up, going to though in the next hour or so. Anyway looks good - http://tracker.myblogguest.com/
Content Development | | activitysuper1 -
Blog Influencer's tool
Hi Mozzers, Can you help me with something please. I need a tool (preferably free or low cost) to find a list of influencers (blog or some types of publication) in a particular marketplace. Step 2 would be to see if we can then syndicate content but I need to find them first. Obviously there Google blog finder and general searches, I've used other tools in the past but a long time ago - what are people using now and what's the best? Thanks B
Content Development | | Bush_JSM0 -
Blog Categories
I am working on redoing my blog and there are many posts that fit into two categories. Should I keep them in only one? or place them in both? For example- Category 1 - Gucci Category 2 - Shirts Should a post about "Gucci shirts" go in both places or only the "Gucci" category and the "shirts" category would then only include posts about my more minor brands. Thanks!
Content Development | | theLotter0 -
Opinions for the Long URL strings in WordPress Blogs.
We use Wordpress for our agency Blogs. The URL's are very long and the Moz does not like the long URL's. Should we use the stubby, short Wordpress URL's for each blog post? Is there a "Best Practice" for how one should use the Wordpress URL string?
Content Development | | theideapeople0