Identify business pain points using SEO
-
Hi, can I use SEO research techniques to identify what kind of services businesses are searching for? Is it possible to find out pain points? I have been using tool like MicroNicheFinder to do such a research but I am not getting any where. Is SEO only used to outrank my competition? Do I need to first know what business I need to be in and then use SEO techniques to research the demand? Do I make sense? You can tell that I am very new at the internet marketing thing.
Please let me know.
Thanks.
-
I would really like to learn on how to identify businesses pain points in general. What kind of questions are they asking , what kind of solutions are they looking for. How can seo help me with this?
thanks.
-
Hi Zulfiqar,
While I don't know the tool you've been using to conduct some research I know that SEO could be a really valuable way of doing market research. This is one of the few industries where the (search) volumes are just largely published on the web and included in many tools. So you could use that as a basis for your research to see where the demand is to start your services.
I wouldn't say that SEO isn't only used to outrank your competition, it probably will never happen that you're able to outrank your competitors on all the keywords in your niche / business as Google is so different for every person and/ or every search.
Hope this helps!
Martijn. -
Hi Zulfiqar
In your other question you were asking about how to rank highly for a specific term. Yes, I would highly recommend at this stage you look at having a clear idea of what business you want to be in as you have suggested and a business that would interest you. Also, where you can bring expertise.
It's easy to get sucked into using different tools and techniques with SEO, but the bottom line is about having a strategy, one that looks at your business and what you have to offer and about the type of customers you want to be able to reach with your business. Search engines are really the glue in the middle that connects your business with them and them with you.
I hope that helps,
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Using Weglot on wordpress (errors)
Good day to you all, Does anyone have experience of the errors being pulled up by Moz about the utility of the weglot plugin on Wordpress? Moz is pulling up URLs such as: https://www.ibizacc.com/es/chapparal-2/?wg-choose-original=false These are classified under "redirect issues" and 99% of the pages are with the ?wg-choose parameter in the URL. Is this having an actual negative impact on my search or is it something more Moz related being highlighted. Any advice be appreciated and a resolution .. Im thinking I could exclude this parameter.
Moz Pro | | alwaysbeseen0 -
Seo moz has only crawled 2 pages of my site. Ive been notified of a 403 error and need an answer as to why my pages are not being crawled?
SEO Moz has only crawled 2 pages of my clients site. I have noticed the following. A 403 error message screaming frog also cannot crawl the site but IIS can. Due to the lack of crawling ability, im getting no feed back on my on page optimization rankings or crawl diagnostics summary, so my competitive analysis and optimization is suffering Anybody have any idea as to what needs to be done to rectify this issue as access to the coding or cms platform is out of my hands. Thank you
Moz Pro | | nitro-digital0 -
SEO Moz Bug? Universal Placements
Had a quick look around and can't find anything relating to this. We are doing really well with our universal placements, google places etc. SEOMoz used to recognise them, but now I have no universal placements according to SEOMoz, though they are clearly all still doing well. But in the program, or problem with the data? Thanks Marc
Moz Pro | | mmch0 -
Where to learn SEO practices, especially local
I am looking to learn SEO as I know how important it is. I have basic understandings, but I don't know where to start, or what to add. my website is viralextent.com and apparently I'm not so good at ranking. I want to rank locally for "web design". I understand that I couldn't touch the national market right now as I can't even seem to grasp the local. I know everyone's time is valuable so I'm not looking for a free assessment. Where should I go to learn what I need to do next and kind of guide me through the process of becoming #1 for local? I am obviously an SEOmoz PRO member, where should I start here, or should I be looking somewhere else? Any direction would be greatly appreciated. Thank you.
Moz Pro | | crazydirthead0 -
What do you use for site audit
What tools do you use for conducting a site audit? I need to do an audit on a site and the seomoz web crawler and on page optimization will takes days if not a full week to return any results. In past Ive used other tools that I could run on the fly and they would return broken links, missing htags, keyword density, server information and more. Curious as to what you all use and what you may recommend to use in conjunction with the moz tools.
Moz Pro | | anthonytjm0 -
SEOMOZ Canonical notices using Wordpress
I keeping getting the notice from SEO Moz Crawls relating to Canonical issues. I have tried Yoast SEO, All-in-One SEO and both insert the appropriate canonical code... Can anyone help determine why the crawls report this notice? Check out seoontario.ca\testamonials for an example. Could it be because the site in my SEOMOZ crawl does not have the http:// prefix? I've now installed FV Simpler SEO, a variant of All In Once SEO, but am getting the same canonical code...
Moz Pro | | kbryanton0 -
Best way to use OSE Advanced Reports (Repost after Q&A issues)
I can see that Open Site Explorer's Advanced Reports feature is very powerful in terms of sifting through large amounts of link data, but does anyone have any useful tips on how to get the most out it? I want to use my 5 reports a month, but I want to make to maker sure I'm making the most of that allowance.
Moz Pro | | seanmccauley1 -
302 (Temporary Redirect) & HTTPS - how to improve for SEO?
Hello, I have a crawl diagnostic warning that says 302 (temporary Redirect). My site is set up with HTTPS - is that the main reason I am getting this warning? I don't have a strong need for higher security SSL on my site, which is what I understand the main purpose of HTTPS to be so, to improve SEO, would I be better off getting rid of this and going with HTTP? Or would 301 redirects be a better option? Thanks for your help! Niall
Moz Pro | | NiallTom0