Will PPC affect Organic?
-
Is anyone familiar with a relation between Google PPC and Organic? We started a PPC campaign recently and our organic results spiked up at the same time for phrases that we are bidding on.
-
1- We have run ppc accounts with 30k monthly spend that have no organic traffic.
2- The backlash that google would get if this where true is too high from a risk/ reward assisment for me to believe it.
3- I do believe ppc helps SEO in some cases but from a content amplification point of view
-
For anybody saying no, PPC does not affect Organic, do you have any proof?
With the way Google are going with (not provided), basically trying to get everyone to use PPC it really would not surprise me if PPC does in fact boost your organic rankings, that would benefit Google as it would encourage more people to use PPC and Google tends to do exactly what will benefit itself.
That being said there are many indirect factors from operating PPC that could increase organic performance, as mentioned by some of the other guys here.
I'd love to see a study which could definitively answer this!
-
Ppc does not effect seo results. However if you do not tag your ppc destination urls, google analytics will place this traffic in "direct traffic" category. Make sure that you enable auto tagging in Adwords and in AdCenter you need to make sure to use utm codes in your destination urls or this traffic will be placed in direct traffic category. Also since you will be generating additional traffic, you hopefully will be receiving social shares, so you need to make sure that have are tagging tour social sharing buttons, or this traffic will be lumped into dirafik traffic bucket.
Last month there was a good seomoz blog post on this topic. http://www.seomoz.org/blog/why-google-analytics-tagging-matters-whiteboard-friday
-
No they dont have a direct effect but if you have a great content etc a rise in ppc traffic can cause a rise in shares and links which can cause a rise in organic results. I have clients that do heavy ppc and no seo and have no organic traffic.
-
We've seen this happen as well.
-
Interesting that you too have seen this.
-
That's what I always thought as well. But it happened on different days... for different campaigns that went live. There is a brief spike and then it levels off again.
-
According to Google, no. I will add that every time I start a PPC account and campaign for a site, its organic rankings jump up . . .
No, I'm not a conspiracy theorist . . . really.
-
No, there is no direct effect that PPC has on organic. At least that's what Google says. There are some indirect effects of having a PPC campaign that I've seen. For instance on campaigns where our clients already have 1st page placement, their organic CTR increases when their PPC campaign is running. But I would guess that the jump you saw when you did the PPC campaign was coincidental.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Organic search traffic down 60% since 8/1/18\. What now?
I have a small health & fitness blog, and my Google search traffic suddenly dropped 60% around August 1 (I've attempted to link an image). My rank has dropped for 86 keywords. I have no manual penalty, so I'm guessing I was affected by the algorithm change. My technical skills are VERY limited. I've tried to find answers on my own, but every time I try to "fix" something, I only seem to make it worse. I do seem to have some structural/performance issues with my site (e.g., lots of 404 errors from uninstalled plugins and unwanted permalinks). I asked my server for assistance (I used managed Wordpress hosting), and they said they couldn't help. As you can imagine, this is quite devastating, and I have no clue where to go from here. I don't know if I'm allowed to link to my site here, but it's mommyrunsit dot com. Any assistance is greatly appreciated. Thanks. Sharon 0lPu4wY
Reporting & Analytics | | RoniFaida1 -
How to uncover GA "Not Provided" organic keywords?
Hello, Google Analytics has a lot of keywords which are tagged as "Not Provided" So how can i uncover what these are? Otherwise how do i know which organic keywords are doing well or not?
Reporting & Analytics | | Riz_Khan0 -
Do lots of event tracking via tag manager will it slow down my site?
Hi All, For my Ecommerce site I have done lots of tracking total I do have total 45 event tracking but many times one event, track many pages. So if visitors click on url or button then do my site speed affect because of these trackings? Thanks!
Reporting & Analytics | | pragnesh96390 -
Why Pre roll Youtube video ads are being recorded into Organic Traffic?
Hi Mozzers, Last month, one of our clients(appliance and kitchen design) has started a video ad campaign on Youtube for a specific Appliance brand, since then I have noticed Organic traffic has been inflated. I was able to figure it out thanks to some keywords that we never ranked for. How is this possible? Google Analytics should at least be able to segment that into a Youtube Referral traffic.
Reporting & Analytics | | Ideas-Money-Art0 -
Why am i still seeing very recent organic kw traffic being reported in Analytics if G is now fully encrypted ?
Why am i still seeing very recent organic kw traffic being reported in Analytics if G is now fully encrypted ? Should it not all be 'Not Provided' now ? When this fully roles out if not already wont it be impossible to distinguish between brand and non brand kw ? Cheers Dan
Reporting & Analytics | | Dan-Lawrence1 -
Can anyone diagnose drop in organic traffic? (Screenshot attached)
I have an unexplained drop in google traffic on the 9th July. There are no messages in webmaster tools and no onsite or link building had taken place. In fact there were no changes at all. The only possible thing I can think of is that for some time I have had a problem where the bounce rate for my site was 95% plus in analytics. That data is wrong as the website is converting 1in 10 visitors and for them to convert the bounce rate would 90% (If EVERY other visitor bounced) as they have to visit several pages to do so. Any help appreciated! b457MPe.png
Reporting & Analytics | | SamCUK0 -
Nofollow page is being reported as a landing page for organic search in Google Analytics
One of my client's websites includes a series of pages for an enrollment process. All of these pages are blocked by robots.txt. In Google Analytics these pages are showing data as landing pages for organic search traffic, and have been for quite some time. There was recently a surge of organic search traffic landing on one of these pages, coming from multiple search engines. The pages appear to be blocked and I'm not finding any of them in the search results for the keywords that are being reported in GA or by searching for the url. Does anyone have any insights into why this might be happening?
Reporting & Analytics | | rgibson1000 -
Whats the best way to separate Google Shopping from regular organic traffic in analytics?
whats the best way to separate Google Shopping from regular organic traffic in analytics?
Reporting & Analytics | | DavidKonigsberg0