Why Pre roll Youtube video ads are being recorded into Organic Traffic?
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Hi Mozzers,
Last month, one of our clients(appliance and kitchen design) has started a video ad campaign on Youtube for a specific Appliance brand, since then I have noticed Organic traffic has been inflated. I was able to figure it out thanks to some keywords that we never ranked for.
How is this possible? Google Analytics should at least be able to segment that into a Youtube Referral traffic.
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Thank you for do more investigation Phil!
This is really frustrating getting skewed Organic data because of Google's lack of involvement into this!! Please feel free to share some hacks if possible!
Thanks Again
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Hi Taysir,
I share your pain....an fully agree that GA should be able to deal with this better.... but unfortunately it can't. The YouTube GA integration is pretty terrible (I have plenty of conspiracy theories as to why this hasn't been prioritized in terms of development.....) and there's not a lot you can do without some weird hacks to include referral parameters.
I'll have a word with some of the PPC teams internally at Distilled to see what our general approach is on this at the moment, but just to pre-warn you that this is an ongoing problem on our side too, so I'm not sure I'm going to have anything good to share I'm afraid!
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