Bazaarvoice Cloud SEO SDK
-
Have any of you used this? What is your opinion of it?
-
Thanks Takeshi! In your experience, were you using the older or newer version? Have you had any experience with the Cloud?
I think the point of contention on our team is whether it's worth the investment initially since we don't know what sort of reception it would get. They are thinking of slating it until post-redesign and after we see how active the community is. On the other hand, since we're about to embark on the redesign, we're wondering if we would save a lot of headache and cost if we just implemented it from the get-go instead of trying to retrofit it later.
I'm going to bring these questions on a conference call Thursday with them, but if anyone has any insight here - I'm all ears!
Thank you!
-
We use BazaaVoice for the reviews on our site, and it's a solid service. If you are using an older version of BV reviews, then you definitely want to move over to Cloud SEO because those are generated through server side scripting instead of using iFrames like the old implementation.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Brand Name Cratering - possible N-SEO or Black Hat Attacks
Hello to the Moz Community, Let me start by saying, we are not an SEO company. We are the in-house agency for our parent corp, and the 7 companies in their portfolio. We manage their PPC and other digital items. None of the companies use an SEO company. Their "SEO strategy" is to not have one. They internally post on their own Social Media account, their own Blog, and send out their own Press Releases (which we help write the copy sometimes). One of the accounts encountered a very bizarre, and serious ranking problem around Dec 25th-30th. In the past when you Googled the company's brand name you would get 5-6 pages of internal content show up at the very Top of the results. Pages like Home Page, Blog Home, Contact Us, About Us, Client Reviews Page, etc. (core pages). There were then several other non core pages that would show up in the Top 20 results (my recollection is they controlled about 12-14 of the Top 20 results for the brand name). Unfortunately, around Dec. 25th this all cratered. And the only internal page that would display when you Googled the brand name was the Home Page (totally gone; even checking 100 rankings deep). So the question we have spend weeks trying to figure out is, what in the heck happened? We got together with the company to find out any and all possible changes or things could of happened since the first of December, which could have contributed to this cratering. Here is what we found: #1 The company made an acquisition of a smaller competitor in 2014. Around Dec. 10th they sent out a great press release announcing the acquisition. Since the press release was involving someone in the TV/radio advertising agency industry it was very popular (the best release they ever put out). The release was picked up by over 100 high page rank local TV stations, all across the U.S. (along with the normal companies that pick up online releases). The headline of the release was "Brand Name Reviews Assets of TV Ad Agency Competitor." Most of the stations that picked it up placed "Do not follow" links, but it was still an amazingly successful release. #2 Around Dec. 15th this 8 year old company received their first negative "client review." The review was not from a real client though, it was posted on Rip-Off report by a fake client, the Internet Mafia (reputation management co.) or a former employee/contractor. The posting was deliberately optimized. The URL and the Title Tag contained all sort of words like "Reviews" "Complaints" the "Domain Name," and the Company Brand Name (whoever did it, knew what they were doing). #3 Towards the end of December and into January the company received 6-8 bizarre root domain links. The links show to of come from domains that were just registered in November/December. Yet the domain name was already voluntarily forfeited by the beginning of January. Google Webmaster Tools is still showing the links, but when you go to the domain "all it shows is "cannot be found." WHOIS has screenshots of all of them though. Here is one: http://www.domaintools.com/research/screenshot-history/lizardeyephoto.com/ The domains themselves had nothing to do with the type of business this client account operates in, but the information after the / contained partial pieces of the company brand name. Here is an example: http://www.martygraveyard.com/buying-inexpensive-vehicles-at-on-line-community-automobile-auctions/ I personally don't think 6-8 new root domains could crater a website with 290 root domains (and 1500 links), but maybe those domains/sites are somehow "cloaked;" and they are actually showing bad information to the bots/spiders, but us humans can't see it? I honestly am not educated enough on the subject to know... #4 In mid January, three of the brand name pages returned: Home Page, About Us, Blog Home. However, the other pages are nowhere to be found. The companies Contact Us page, Client Reviews page (which used to rank 2nd), and all of the other Top 20 pages are totally gone. They are still indexed if you do a "site:brandname.com" search, but they won't show up when you Google the brand name. #5 Search results are almost identical with Bing and Google. So, here is the million dollar question: was our client's Brand Name deliberately attacked via an N-SEO Black Hat attack, in an effort to get it their internal pages to drop out of the rankings? Or did Google and Bing incorrectly issue some sort of partial penalty on certain pages due to the amazing success (and them believing it was some sort of link buying scheme) of the Press Release that was sent out at the beginning of December? If you read to the bottom of this, I am grateful for you doing so. Thanks in advance for anyone who tries to help us and our in-house client. Jake
Branding | | SBIM-Jake0 -
Adding social media to SEO service
Hello, I have been struggling to handle and recommend social media work from my clients to help with their rankings and online presence. Often, it is ignored; however, as everyone knows only so much benefit can be gained through directory listings and stellar on-page optimization. I am wondering if someone could lend a hand on how they take over the social media tweeting/blogging/content etc for a third party so that it is still authentic both to their clients, and also seemingly to Google? Any insight would be helpful! Thanks in advance!!!! 🙂
Branding | | lfrazer0 -
Local SEO - Review's Strategy
I'm trying to brainstorm some ideas for obtaining positive reviews for a my client who's a local business on Yelp and Google+. I think it's best to capture a customer in the "happy moment" after a successful transaction with that business. I'm thinking integrating the option for customers to leave a review on Yelp or Google+ during the transaction process would be best. Do you have any suggestions or experiences on the best way to integrate this into a transaction process where a customer physically walks into their business to make the transaction? (it's an Auto Body Shop BTW) Also any other strategies for getting customers to give reviews? Much appreciated!
Branding | | reidsteven750 -
Branding Association for SEO, and Google's understanding of a "brand Name"
Hey guys. so I currently run my own business here in Queens NY, for Web Design and online marketing, specifically SEO, SMM, SEM, and some inbound marketing that ties to SMM and SEO. When starting I was in a different business, and had kept my old business name. I plan on re-branding myself January 1st with a brand new name, the name i'm seriously considering is "Media Marketing USA". I was able to purchase MediaMarketingUSA.com. I feel this name is good and bad at the same time, and here are some of the reasons. The pro: Easy to remember, sounds big, and describes my business well. The con: Sounds generic, and I worry it will be hard to brand. I used the mentioning tool provided by Moz and see that nearly everyday 500-1,000 people are naturally mentioning Media Marketing USA, one of my biggest questions is will this give me a competitive advantage in SEO, or will it hurt me in SEO as Google may not see this or understand its a brand name? Do you personally think this is a good name to re-brand myself and use as my main website? The Website itself will be used as a corporate website, a method of inbound and outbound marketing through content creation, Social Media, and of course SEO, targeting specific locations, and specialty services and industries in the NYC area. Please share your thoughts with me, THANKS!!!
Branding | | tonyr71 -
Competitors' dummy websites --- What SEO (or other?) strategy is this?
I work for an e-retailer. I've noticed that at least one of our competitors (and, I think, a second as well) has set up a neutral "third party" website that attempts to provide unbiassed information about different manufacturer's products. Of course, their products always win out over the competitor in these comparisons. But this one site (and another whose corporate backer I can't seem to figure out) is keyworded so poorly, and not branded at all. There are very few (if any) links to the corporate sponsor, or links, period. It's definitely not serving to have "Little Brand x" appear next to "Big Brand Y" in search results, either (again, really poorly keyworded). Other SEO seems really minimal. What do you think their strategy is? Is it a dumb waste o' money or something really smart that I'm not picking up on? Your insights most appreciated!
Branding | | Novos_Jay1 -
Can anyone advice us on how we can improve on our SEO ranking?
Hi, We are the leading home cleaning and maintenance company in Singapore. We are trying our best to go online to expand our business. The thing is we are weak in internet marketing and we need to get some traffic to our website. Can expert advice us on how we can improve on our Google ranking? Our site:
Branding | | chanel27
http://www.absolutesolutions.com.sg0 -
Microformats/ Snippets and local SEO
Hello, In several post and also in the webinar "all about google places" it is recomended to use Microformats to format the things like "Business Name", Adress, Phone , etc Apart from using ths microformats on the product/corporate page footer and contact form, would you recomend to also use microformats on blog and 3rd party website when mentioning the corporate contact details in order to increase the citation value ?
Branding | | stereo690 -
Public Relations and SEO in 2012
With all the stress on inbound marketing and focusing on links for traffic and not just SEO, it would seem to me that going forward the best skilled people for the job of link building are public relations consultants (at least for startups). PR folks have the contacts and training to get publicity on the big authority sites and really drive big traffic as well as strong links. What am I missing? For link building, why should we hire an SEO firm and not a PR firm? Secondly, I've been contacting a few agencies to get some idea of what they charge and most seem to start at about $5k pm whereas we only have a budget of around $1k for link building. Am I wasting my time thinking I may get any benefit at this low of a budget? I'd love to hear from anyone with any experience using PR firms/consultants and if you have any recommendations that would be great also.
Branding | | meterdei1