Tips on URL structure for a site re-design
-
Wanted to know what you would do with regards to urls – in an ideal world how would you structure them?
Keen to know as me and dave are soon to have a meeting about this and were wondering about changing them from the current – http://www.looking4parking.com/airport/gatwick to something like - www.looking4parking.com/gatwick-airport-parking
We will soon have pages for the specific parking types that will be a lot more engaging to users with some really useful content on benefits, features, how a certain type of parking works, images, video etc.
Currently going to a type of parking, such as meet and greet just brings up a dropdown modal – I was thinking of having the url structure looking like this –
www.looking4parking.com/gatwick-airport-meet-and-greet-parking
www.looking4parking.com/gatwick-airport-on-site-parking
www.looking4parking.com/gatwick-airport-park-and-ride
We will then have specific pages for each parking product – in which this product will have unique content built around it – each will have an overview of the product, benefits, features, reviews, images, directions to the car park, find your route and eventually a video on each product
So for example we currently have the product “Jet Parks 2” at Manchester airport – the current url is - http://www.looking4parking.com/airport/manchester/park-and-ride/jetparks-2
I would like to change this now we have the opportunity to refresh the whole system, to something along the lines of **domain/location/product title - **www.looking4parking.com/manchester-airport-parking/jetparks-2 or as we have some similar products at certain airports (mainly where the airport has multiple terminals) we would just change it to the following - www.looking4parking.com/manchester-airport-parking/jetparks-3
What are peoples thoughts/opinions on the above?
-
Hi Kurt,
I agree, just wanted to get some feedback before i proposed it to the development team.
Always good to go in that room with some back-up knowledge.
Thanks,
Ryan
-
Hi Ruben,
I have been doing some digging and found similar myself.
I guess as long as the page content isn't stuffed full of keywords and is just good quality content there isn't much to be worrying about.
Thanks for your input.
Ryan
-
Ryan,
I don't think you will have a keyword stuffing problem either, and here's why: http://www.shoes.com/en-US/Womens///Athletic+Shoes~Walking/_/Products.aspx I did a super fast check and typed in shoes. shoes.com was number 1. They have shoes twice. Granted, this is not scientific, but I bet if you did some digging, you'd see several companies with high rankings that have the keyword twice.
Best,
Ruben
-
Ryan,
I don't think having parking in the domain and the page filename is going to get you trouble for keyword stuffing or any other over-optimization penalty...assuming you don't over-optimize the pages when you create the content
BTW - Great answer Peter!
Kurt Steinbrueck
OurChurch.Com -
Hi Peter,
Thanks for the response, it is a rather large discussion point, i have a problem stopping when i start writing.
I agree with your points, and don't worry, not many people know what/who jetparks are? (large airport parking company).
Was a little worried about keyword stuffing with us having parking in our domain name, and then using it a second time when describing "gatwick-airport-parking", and also general over-optimisation penalties.
Thanks for your advice, good to hear it is heading in the right direction.
-
Hi Ryan
There's a lot going on here, but from the sound of it, I think you are going the right way with it by not just focussing on the URLs (which are important) but backing it up with good content using various media.
I think the structure you have for the URLs is good too as domain->location->product. All I would say is to be careful on the product part of the URL (alo relating to your page Title tags) that it is a term that people understand and would use. For example, I have no idea what a Jet Park is, but it is possible I have been living in a cave on this and it is an understood term by your target market.
As I said in the paragraph above, make sure your page Title tags are correctly optimised as that is probably more important than the page URLs.
Finally, if you changing URLs, don't forget to create a set of 301 permanent redirects or add to the set for each page address you change and make live. You will get a small loss in current SEO value by using the 301 redirects, but by better optimising which is your reason for doing this you will gain back the ground and more.
I hope that helps,
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why the url inspection is disabled in search console ?
In this situation, how can we make our pages be fetched by google?
On-Page Optimization | | supporthandle0 -
SEO for E-Commerce Sites
Hi Everybody, I have two e-commerce sites just launched with not much content at the moment just user login pages for the clients to avail the service. The management is not interested to put much content there i think. Maximum what they will be putting only 5 pages of content in total, not more than this. Any practical tips how to optimize such sites especially when there is not much content. Best
On-Page Optimization | | Sequelmed0 -
URL parameters
Hello, Currently, I paginated a content to 5 pages eg: http://abc.com/faqs.html?&page=2 Is it right? and how to check it is correct or not?
On-Page Optimization | | JohnHuynh0 -
Long URL's
So I'm super new at SEO and learning a lot. I'm a small business owner and enjoy doing it myself. Are long URL's good or bad? Like this: http://www.farnorthkennel.com/german-shepherd-puppies-the-girls/long-haired-german-shepherd-puppies-lava Is that too long? The german-shepherd-puppies-the-girls is an actual page with actual content. Do those hurt me?
On-Page Optimization | | Joshlaska0 -
Canonical Tag for Ecommerce Site
I implemented a canonical tag on each product page for my clients ecommerce site and my rankings tanked. Has this happened to anyone else? If so, when can I expect rank to return?
On-Page Optimization | | DynoSaur0 -
Cononical URL problem
Hello, In the keywords difficulty tool, one of my client's sites has a different number for links to root domain and links to page even though they're both the home page. How do I tell if I have a cononical URL problem, and what do I do about it if I do? Thank you.
On-Page Optimization | | BobGW0 -
Rename index.php or keyword in URL?
It is important for me to get good search results for keyword + city name For instance: tulips amsterdam What would be better: renaming index.php or adding the cityname to the URL? www.example.com/amsterdam/tulips OR www.example.com/pages/tulips-amsterdam
On-Page Optimization | | svdg0