Marketing for a new alternative solution (general keywords) and for it to show up under specific keyword searches
-
Hi Moz Community!
I've run into a marketing dilemma for one of our customers that we provide SEO and internet marketing services to. Therefore, I need the help of you clever people!
The company is a high-tech innovative biotechnology company, so instead of using their product as an example which might be confusing, I will represent the problem with "DVDs" and a new technology similar to Netflix.
Customer wants to buy 500 Days of Summer DVD online and isn't aware of the new technology called 'Netflix' where we can stream it online instead of ordering it online.
Netflix marketing team wants their website to show up alongside search results so when people search for 'buy 500 Days of Summer DVD', you will see Amazon, blah blah and at some point also see 'Netflix: Stream Instantly Online!'
What is the best way to approach this? Micro (macro) site? Can I target 'DVD' and make the microsite use a direct match? Do I have to create a page for every single popular DVD in order for it to effectively rank? Any other clever solutions to this problem?
Thanks everyone!
Sheldon
-
Hi Sheldon
I love getting a little creative, but let me make sure I understand. You're talking about basically the name of the product being an "unknown unknown" to customers. They don't know the name even exists, so they don't know to look for it? But there's something else similar which they do know to look for - and your client needs to show up there instead? So essentially we have to find a way to call streaming movies "DVDs"?
Thanks for clarifying first
-Dan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If I bid on my brand name, will it make the keyword more expensive for my competitors
Our brand name is being bid on by out competitors. If we bid on our own brand name, for which we rank #1 for all our profiles and website, will we make our competitors cost per click higher?
Branding | | Catherine_Selectaglaze0 -
Avoid Keyword in New Domain Name?
We are looking to rebrand our domain name. Our existing domain is www.nyc-officespace-leader.com. We own www.metro-manhattan.com and were hoping to use this domain. The company name is Metro Manhattan Office Space, Inc. Is the fact that the new domain contains "Manhattan" a negative? I know that the fact that it has a hyphen is weak. Manhattan is part of such keywords as "Manhattan office space". Regarding the company name, is the fact that it contains the target phrase "Manhattan office space" bad? Our company name may sound like exact match anchor text and I am not sure what to do about this if anything. I would really prefer to keep our name but it is necessary to change it to improve SEO we will do so. Would it be better to change to a new name like "Integrity Real Estate" which does not contain target phrases or keywords ("real estate" is not a major target phrase as it is to generic) ? Or how something like www.mmos.com for the domain and leave the company name alone? How would I go about finding a company that would assist is in creating an SEO friendly domain name and perhaps a new corporate name if necessary? Thanks, Alan
Branding | | Kingalan10 -
Having trouble finding the right keywords for an abstract topic
Hello,
Branding | | IamKovacs
My website is about cultural exploration - foreign cultures. (the people, their art, food, music, places, etc.)
By volume, the word culture is referred to other kind of cultures: company culture, city culture, etc. Also, the people who are actually interested in exploring other cultures - be it food, art, music, travel diaries,
etc. usually do not actually type in "Cultural Exploration". How should I target my keyword? Do a bunch of secondary targets that cover specific? Or just use the word and keyword that are naturally related to the content and hope that google figures out who the right people to direct there?0 -
Is it OK to choose a Domain Name with Brand-name followed by keyword?
My client has a website (brandname.co.in) The website is popular in India (we show up 1st in SERP for our brand name as the search query in Google India) but results are different in Google US, Actually we are not even in the top 10 results in the US version of Google SERP. The Domain name (brandname**.com**) is already taken by another person and he isn't using the domain but expects around $100000 for selling the domain. So we are only left with the option of buying another domain name. My client provides business intelligence consulting services/solutions. What I would like to know is can I recommend buying (brandname-bianalytics.com)? Would this be treated as keyword stuffing? Is there a possibility that my website be penalized by EDM algorithm updates for my primary keyword(bi analytics)? Please advise.
Branding | | PaulineRose0 -
It's been 2 Months and Google STILL shows my Old URL, why? (help please)
First i just want to say the 301s, change of address and nearly all outer links are changed to the new url since early september. Let me give you an example... Query: Custom Sweatbands Ranking URL: www.stbands.com/custom-sweatbands/ **Correct URL that it is 301'd to for over 2 months now: **www.customonit.com/custom-sweatbands/ More... new sitemap has been submitted since the beginning. The old website www.stbands.com doesn't even exist anymore, in fact at the beginning of this month I got pretty angry and blocked search engines via the robots txt for the old domain. Any way I can get Google to catch on? Thanks in advance!
Branding | | Hyrule1 -
How To Remove Unwanted Search Query from 'Related Searches'
Currently, when I run a search for my company's website, one of the listings in my
Branding | | NiallSmith
"searches related to <my search="" query="">" is:</my> <my company="">scam</my> Does anyone know how to change the queries that appear in the 'related searches' section of the search results page?0 -
Forum Marketing
I have been trying to find information on how to market a forum for a client. Since there isn't really any static pages how would you start? How different is it versus a normal website?
Branding | | purch0 -
Which domain name should i choose for a air ticket search engine?
Hi, i am deciding to buy a domain name for a air ticket search engine. i want to target australia first and then worldwide in the future. most of the names with my keywords "cheap flights" are already been registered. I have tried many combination but could not find a proper name. One question is does keywords rich domains (not exact) helps a lot? also i was thinking if i can an keyword rich domain i could easily get links with the desired anchor text links. would it be a lot harder to get a domain name e.g. flightscomparision.com while targeting the term "cheap flights" or "cheap fares". Also i was thinking if i get a domain with "A" at the beginning i will be listed on top of directories. below are a list of domains i am able to register. amcheapflights.com aucheapflights.com abroadflights.com flightscomparision.com any other suggestions? thanks ray
Branding | | usaccess6080