Blog home page and SEO
-
Why do most blog owners not put content that is unique to the home page above the fold before posts begin?
-
Hey Bob,
The short answer is that most people don't do this because they don't know that they should, or they haven't gotten around to it.
Static homepages with well-written introductory content are almost always better than a dump of 5-10 blog post teasers, even for blogs that don't have any other function than publishing blog posts. For examples of good custom homepages on websites that only feature blog content, I'd point you towards these examples:
- http://mywifequitherjob.com/
- http://www.seattlehomestead.com (this is my site, but I think it's a good example of custom homepage/introduction content)
-
I'm not sure exactly what you mean about non unique content above the fold. Are you saying that it's static information or images there and not continually changing? Please feel free to elaborate.
Here are some general thoughts.
Thinking about user experience and seo, I come from the school of thought that people who come to your homepage first are generally coming there because they were referred to your brand. What I mean by that is if your homepage is your "brands" landing page and subpages are generally specific topics that don't necessarily pertain to your brand. For example. If I told you that the best seo tools in the world come from Moz.com, you would go to moz.com and check them out to see for yourself. But, If I told you that there was a great post on moz.com about international SEO, I would generally guide you to a sub-page of that site. Many blog owners what to tell the story of their brand on their homepage and don't really worry about "seo" for that page as they will naturally get SEO through brand mentions and links to their homepage. I pretty much never rank homepages for keywords. I know many people do but I generally don't focus on one. I focus on links to my homepage that have brand mentions and a pretty diverse link profile.
-
Hi Bob
I am not sure I understand the question you are asking. Please can you give some more information and perhaps an example.
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do uncrawled but indexed pages affect seo?
It's a well known fact that too much thin content can hurt your SEO, but what about when you disallow google to crawl some places and it indexes some of them anyways (No title, no description, just the link) I am building a shopify store and it's imposible to change the robots.txt using shopify, and they disallow for example, the cart. Disallow: /cart But all my pages are linking there, so google has the uncrawled cart in it's index, along with many other uncrawled urls, can this hurt my SEO or trying to remove that from their index is just a waste of time? -I can't change anything from the robots.txt -I could try to nofollow those internal links What do you think?
Intermediate & Advanced SEO | | cuarto7150 -
Google + pages and SEO results...
Hi, Can anyone give me insight into how people are getting away with naming their business by the SEO search term, creating a BS Google + page, then having that page rank high in the search results. I am speaking specifically about the results you get when you Google: "Los Angeles DUI Lawyer". As you can see from my attached screenshot (I'm doing the search in Los Angeles), the FIRST listing is a Google + business. Strangely, the phone number listed doesn't actually take you to a DUI attorney, but rather to some marketing group that never answers the phone. Can anyone give me insight into why Google even allows this? I just find it odd that Google cares so much about the user experience, but have the first result be something completely misleading. I know it sounds like I'm just jealous (which I am, a little), but I find it disheartening that we work so hard on SEO, and someone takes the top spot with an obvious BS page. UupqBU9
Intermediate & Advanced SEO | | mrodriguez14400 -
Site less than 20 pages shows 1,400+ pages when crawled
Hello! I’m new to SEO, and have been soaking up as much as I can. I really love it, and feel like it could be a great fit for me – I love the challenge of figuring out the SEO puzzle, plus I have a copywriting/PR background, so I feel like that would be perfect for helping businesses get a great jump on their online competition. In fact, I was so excited about my newfound love of SEO that I offered to help a friend who owns a small business on his site. Once I started, though, I found myself hopelessly confused. The problem comes when I crawl the site. It was designed in Wordpress, and is really not very big (part of my goal in working with him was to help him get some great content added!) Even though there are only 11 pages – and 6 posts – for the entire site, when I use Screaming Frog to crawl it, it sees HUNDREDS of pages. It stops at 500, because that is the limit for their free version. In the campaign I started here at SEOmoz, and it says over 1,400 pages have been crawled…with something like 900 errors. Not good, right? So I've been trying to figure out the problem...when I look closer in Screaming Frog, I can see that some things are being repeated over and over. If I sort by the Title, the URLs look like they’re stuck in a loop somehow - one line will have /blog/category/postname…the next line will have /blog/category/category/postname…and the next line will have /blog/category/category/category/postname…and so on, with another /category/ added each time. So, with that, I have two questions Does anyone know what the problem is, and how to fix it? Do professional SEO people troubleshoot this kind of stuff all of the time? Is this the best place to get answers to questions like that? And if not, where is? Thanks so much in advance for your help! I’ve enjoyed reading all of the posts that are available here so far, it seems like a really excellent and helpful community...I'm looking forward to the day when I can actually answer the questions!! 🙂
Intermediate & Advanced SEO | | K.Walters0 -
Duplicate URL home page
I just got a duplicate URL error on by SEOMOZ report - and I wonder if I should worry about it Assume my site is named www.widgets.com I'm getting duplicate url from http://www.widgets.com & http://www.widgets.com/ Do the search engines really see this as different on the home page? The general drift on the web is that You site should look like Home page = http://www.widgets.com And subpages http://www.widgets.com/widget1/ Of course it seems as though the IIS7 slash tool will rewrite everything Including the home page to a slash.
Intermediate & Advanced SEO | | ThomasErb0 -
301 - should I redirect entire domain or page for page?
Hi, We recently enabled a 301 on our domain from our old website to our new website. On the advice of fellow mozzer's we copied the old site exactly to the new domain, then did the 301 so that the sites are identical. Question is, should we be doing the 301 as a whole domain redirect, i.e. www.oldsite.com is now > www.newsite.com, or individually setting each page, i.e. www.oldsite.com/page1 is now www.newsite.com/page1 etc for each page in our site? Remembering that both old and new sites (for now) are identical copies. Also we set the 301 about 5 days ago and have verified its working but haven't seen a single change in rank either from the old site or new - is this because Google hasn't likely re-indexed yet? Thanks, Anthony
Intermediate & Advanced SEO | | Grenadi0 -
How do I fix the error duplicate page content and duplicate page title?
On my site www.millsheating.co.uk I have the error message as per the question title. The conflict is coming from these two pages which are effectively the same page: www.millsheating.co.uk www.millsheating.co.uk/index I have added a htaccess file to the root folder as I thought (hoped) it would fix the problem but I doesn't appear to have done so. this is the content of the htaccess file: Options +FollowSymLinks RewriteEngine On RewriteCond %{HTTP_HOST} ^millsheating.co.uk RewriteRule (.*) http://www.millsheating.co.uk/$1 [R=301,L] RewriteCond %{THE_REQUEST} ^[A-Z]{3,9}\ /index\.html\ HTTP/ RewriteRule ^index\.html$ http://www.millsheating.co.uk/ [R=301,L] AddType x-mapp-php5 .php
Intermediate & Advanced SEO | | JasonHegarty0 -
Organising Blog categories for SEO and usability.
Hello! I'm a professional photographer and have used categories in an old blog to separate my work. (weddings, portraits, etc.) I'm starting an new blog and everything was imported, except categories so as i started rewriting them, I noticed the 'personalised URL. So I was thinking of re-writing my categories based on types of jobs and location. For example: *North Wales -wedding photography -portrait photography -commercial photography *Cheshire -wedding photography -portrait photography -commercial photography and so on... Or do you think it's best to just have shoot style categories? What do you guys think? Thanks!
Intermediate & Advanced SEO | | IoanSaid0 -
Google replacing subpages in index with home page?
Hi! I run a backlink building company. Recently, we had a customer who had us build targeted backlinks to certain subpages on his site. Then something really bizarre happened...all of a sudden, their subpages that were indexed in Google (the ones we were building links to) disappeared from the index, to be replaced with their home page. They haven't lost their rank, per se--it's just now their home page instead of their subpages. At this point, we are tracking literally thousands of keywords for our link building customers, and we've never run into this issue before. Have you ever run into it? If so, what's the best way to handle it from an SEO company perspective? They have a sitemap.xml and their GWT account reports no crawl errors, so it doesn't seem to be a site issue.
Intermediate & Advanced SEO | | ownlocal0