Keyword in Domain Name
-
Hello!My website is www.enchantingquotes.com. I also own the domain www.enchantingwallquotes.com,which forwards to my site. About 90% of my business comes from the keyword "wall quotes". Should I consider changing switching to the enchantingwallquotes.com domain and redirecting? And if I do, do I need to recreate the entire website or is there an easier way that I am overlooking?
Thank you for any advise/insight!
-
Thank you for the excellent advise, everyone! I feel much better now. Was worried I was missing out on an opportunity but feel comfortable now staying where I am. THANK YOU!
-
I wouldn't change a thing. You have 8 sitelinks which most companies would kill for. You domain authority is a 30 and your page authority is a 38. You get really good traffic too (>5,000/mo).
Your domain name is less important then people make it out to be. Having a keyword in your URL can help but it doesn't have to be at the domain level. Something like www.enchantingquotes.com/wall-quotes would do just fine.
I personally feel that "Enchanting Quotes" is much more 'brandable' then "Enchanting wall quotes". Google is going more and more towards brands and you have all the signals of good branding.
-
Cindy,
Check out: http://pro.moz.com/campaigns/your account number/keyword-difficulty/
With your account number, you will see that points are given to keyword rankings that use the word in the URL, however also notice that its domain and page authority that are king. So even if you change domains and 301 the old domain to the new one, that the quality of links your website receives will out preform any URL name you choose. Also check the old domain for bad link juice before you go through with the renaming decision. It may be carrying with it links you may not want to have associated with your new URL.
My best advice is to focus your efforts on obtaining quality links to the URL you already use.
-
Hi Cindy,
No, I wouldn't switch domain just to work in an exact match domain name. Being already established and having decent rankings for your main term, such a change probably isn't going to bring you the value you're thinking it might. Keep on working to develop your existing brand through content on your site and via social channels and you'll make good progress with your existing domain.
-
Hi Cindy
If your current site at enchantingquotes.com is ranking well for your the main keyword for your business then I would not change anything.
IMHO_, m_oving everything over and then setting up redirects is not going to be worth it for the time it will take to do it and the result could be a possible negative impact. By the fact that you are ranking currently means your current site is trusted for the search phrase. Moving everything could undo that trust.
For your other domain enchantingwallquotes.com rather than just redirecting it you may be better using that as as a blog site or something like that has useful content on your target market and which then links to your current site.
I hope that helps<
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
WooCommerce category naming conventions
I am managing a woocommerce store selling prescription glasses/spectacles. We have a lot of categories with similar names and I want to adopt the best possible naming convention to get the best from search. So we have a number of similar categories for both Men's and women's glasses. Currently they are named as follows: Women's Glasses-Women's Rimless Glasses
Technical SEO | | SushiUK
-Women's Semi Rimless Glasses
-Women's Plastic Glasses
-Women's Metal Glasses
-Women's Retro Glasses Currently, this results in the following URL structure for sub categories: https://www.glassesonspec.co.uk/product-category/womens-glasses-2/womens-rimless-glasses/ (For some reason WooCommerce is adding -2 to the end of the primary category name, it will not let me change it for some reason, this is the subject of a further investigation!) So first question, is there too much duplication of the word glasses on the sub items? for example, should they read; Women's Glasses
-Rimless
-Semi Rimless
-Plastic
-Metal
-Retro Hence giving this URL structure: https://www.glassesonspec.co.uk/product-category/womens-glasses-2/rimless/ OR, should we change the top level category name to just Women's and let the sub categories complete the picture?: Women's
-Rimless Glasses
-Semi Rimless Glasses
-Plastic Glasses
-Metal Glasses
-Retro Glasses Giving this example URL structure: https://www.xxxxxxxxxxxxx.co.uk/product-category/womens/rimless-glasses/ This would solve my hyphenation problem, however my fear is the top level category on it's own is not descriptive enough when viewed as stand alone: https://www.xxxxxxxxxxxxx.co.uk/product-category/womens/ The second part of my question relates to how to deal with the change in URL structure. I am using Yoast Premium, so will that pick up the changes and automatically redirect to the new one as it does when done manually? Or will I need to take a different approach using HTACCESS commands? I hope the above makes sense, Many thanks, Bob0 -
Spam flags for sub-domain
Hi Moz Community, I am reviewing our website via MOZ and found the following issues: http://shopwindowcleaningresource.com/ 1. No Contact (please refer to the attached image). However, we have an up to date contact info on our website. We have social buttons at the footer, our telephone number is at the top and we have a contact us page. Any idea, why we are being rated as such and how to resolve it? Any help will be greatly appreciated, thanks in advance. 327M9Fc
Technical SEO | | Shop-Sq0 -
Local site under generic domain
Howdy Mozers, We have main website on .com domain and local websites for each language like .es, .fr, .in etc. We decided to move all local sites under main domain .com using subdirectories with gTLDs. One of the local sites has a manual penalty. Right now we are redirecting local site which have penalty using 302 redirect. So my question is. Will 302 redirect hurt our main site? Is there any other way to redirect visitors from local site without passing penalty? We have few thousands monthly users who are still using local domain links to get to our site, so we can't remove redirect at all. Best Regards,
Technical SEO | | juris_l
Juris0 -
Keyword links in footer
Hi - I am trying to help a site to get out from under a Google manual action penalty - down as "Partial Matches - Unnatural Links to site".
Technical SEO | | StevieD
I am checking through their links - the site that links most to them is a local directory style site - it has 2,682 links back into 1 page (Home) The directory site was built by the web co. that built my clients' site and they put a keyword link in the footer of the directory site - the keyword was "Buy Truffles". All my instincts say that is a bad thing! But - this is what is perplexing me - they are ranking no.1 for that keyword! Whereas they have lost rankings (i.e. not top 50) for all the other keywords they were targeting. So I don't get it! Can anyone explain why this is. I feel I should I get that link removed but don't want to take out their only ranking keyword! Webmaster shows about 55 different pages in the directory site have a link back to my client. Hope you can help.
Cheers - Steve0 -
Does a country specific TLD implicitly influence the full country name for keyword matching?
[Hypothetical situation - domain, country and industry changed] Let's say I have registered http://mybrandname.hk (i.e. Hong Kong) and my goal is to reach people in all global locations searching for Hong Kong hotels. The target audience will almost always put "Hong Kong" into their query, e.g. they might search for "Marriott Hotel Hong Kong". Does the .hk TLD implicitly give me a match for "Hong Kong" or would I structure my URLs such that all hotel info pages fall under a top level subdirectory "hong-kong". i.e. is it enough to have a structure like: http://mybrandname.hk/hotel/marriott Or should I have it like: http://mybrandname.hk/hong-kong/hotel/marriott ? It is safe to assume that other on- and off-page best practices will be followed, e.g. links from other Hong Kong sites, some backlinks anchor text including "hong kong", etc. Of course Marriott is just one example, there would be hundreds of hotels in this example.
Technical SEO | | WellsxiFkrI20 -
Country Specific Domains
Is there any type of "best practice" for country level domains? I run a TLD .com, and have a few country specific domains (.co.uk, .eu, ...). Right now, I'm not doing anything with them. Previously, I had them redirected to the main .com, but didn't want to anger the Google gods with any type of duplicate content, redirects, or anything of that nature. Any suggestions on how to best utalize these domains?
Technical SEO | | ShippingContainer0 -
Order of keyword usage in URL
Hi, I have been wondering for a few weeks if the order of keyword usage for a long tail keyword made a difference. Today I ran an on-page report here for a new page which is a review of a product. The report warned about the keyword usage in URL which made me question my knowledge about this. let's say the page is titled Razer Mouse Review my URL is www.example.com/review/razer-mouse I thought it was a bad idea to repeat the same word in a URL, that's why I categorized all my reviews under review directory and avoided using the word "review" more than once. Should I modify this url and make it www.example.com/review/razer-mouse-review Note: I see the report listed this under "moderate importance factors" and still gave the page A grade. any ideas appreciated!
Technical SEO | | Gamer070 -
My domain does not come in the search results, what do I do?
Hi, I have a website called www.bollykings.com It had a pretty solid rank on google for a number of keywords but 4-5 months back, it was badly affected by the Panda update. Now it comes nowhere. I have started updating and posting new articles on it since the last two months. When I search for "bollykings" on Google.com, website does not come only in the first 40 results. What could this mean?
Technical SEO | | modifyed0