Post CMS-Switch Actions
-
I have recently switched a site from oscommerce (an ecommerce CMS) to Wordpress (using WooCommerce plugins). I have already placed automatic redirect rules for all the products and product categories.
It has now been 2 weeks since the new CMS went live. However, the site is receiving approximately 30% less traffic than it used to. The new site has a cleaner layout, is responsive design.
As I mentioned, the old product and product category URLs are being redirected to the new WordPress URLs.
Any other ideas? Do you think its just Google penalizing for changing site structure?
On the plus side, I see structured data and rich snippets showing up in Google SERPs for the site.
The site is www.vrtack.com
-
Thank you, Federico.
The site does look nicer, more professional than before. The traffic is lower now so the conversions are low as well.
However, I am optimistic that this is the right move for the long term.
-
With every site redesign and restructure comes a little drawback in search engines. 2 weeks is too soon to judge, but the fact that the new URLs are being indexed,, rich snippets are showing, etc is a good sign.
There's no such thing as a penalty for a site restructure, you just need to wait while Google catches up.
Now you should be focusing in conversions/leads. Is the new site appealing to your customers? are you selling more? are you collecting some kind of feedback? That's what really matters, users.
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking for a new Web Developer and Graphic Designer - Where to look? Job Description in Post
Hi All, I know I can go to Guru.com, etc. but is there a place here that I can look for a web dev that can help with my tasks? I have a good bit of work to offer them and my current web dev who has been a great asset has suffered from health problems and it has affected his output, so I'm sad to say I need to look for someone that can help me get caught back up. If anyone has any suggestions on someone that is a knowledgeable web developer that has access to their own graphic designer (or can do graphic design themselves as well) please let me know. I am not opposed at all to hire a separate graphic designer to send work over to the web developer. SOMEONE WITH SEO EXPERIENCE WOULD BE VERY HELPFUL AS WELL AS MY CURRENT WEB DEVELOPER HAD IT AS WELL. The current projects going on are: Changing the header graphics on the home page to meet compliance. Constantly adding and editing my websites with small tweaks almost daily. Creating PDF's with content we give and uploading them as well as images to the sites. Keeping in mind that editing the site can affect responsiveness and we have to make sure our logo is a certain size compared to other metrics, etc. Creating web banners, tile ads, etc. Creating facebook main photo for biz page. I will be happy to share any info via PM or if anyone can point me in the right direction in finding someone that would be awesome! Thanks!
Web Design | | Veebs1 -
SEO with Webflow CMS (webflow.com)?
Some friends of mine are having their site redesigned. The designer is using Webflow, which appears to be a visual drag-and-drop designer. Has anyone come across Webflow before? How is it for SEO? I'm not typically pleased with visual designers for SEO, but maybe somebody's had experience and thinks it's fine.
Web Design | | justin-brock0 -
Yoast focus keywords for portfolio post types in WordPress
This one is for the WordPress optimization crowd! Portfolios are used to display work. I have a question about best seo optimization techniques. 1. Portfolios can be used to display many different types of work, for me it either original web designs from scratch, WordPress redesigns, or importing a current website into WordPress. What is the best practice for keywords for multiple portfolios that are in one category. for instance WordPress Redesign. If I have 5 WordPress redesign portfolio posts is it good practice to use WordPress redesign for all 5 portfolios or should they use variations? Yoast gets angry when the same focus keyword is used multiple times. 2. Should portfolios even be indexed? Since this is how I attract new customers I would think yes but am I giving too much exposure to my client and not enough to my business. I guess this will depend on titles and meta descriptions. A discussion on best practices here is what I am really looking for. What is your advice and opinion on the matter.
Web Design | | donsilvernail1 -
CMS dynamicly created pages indexed?
Hey Moz'erz, Looking at the indexed pages of my clients eCommerce website I noticed that dynamically created pages are being indexed. For example this page does not "exist" but is created by a drop down filter menu that sorts by product tag: /collections/tools/TAG I can only conclude that this page got indexed either through a backlink or once upon a time there was an internal link pointing to this URL and got indexed (currently there is not). Are either of these cases possibilities? In either case before considering removal or any action I would of-course reference analytics to check for conversions, traffic and any backlinks for those "pages". I believe at the end of the day is recommend a drop down filer that doesn't create new pages as the best solution. Thoughts, comments and experience is greatly welcomed 🙂
Web Design | | paul-bold0 -
Best course of action when removing 100's of pages from your site?
We had a section on our site Legal News (we are a law firm). All we did there was rehash news stories from news sites (no original content). We decided to remove the entire Legal News section and we were left with close to 800 404's. Around this same time our rankings seemed to drop. Our webmaster implemented 301's to closely related content on our blog. In about a weeks time our rankings went back up. Our webmaster informed us that we should submit each url to Google for removal, which we did. Its been about three weeks and our Not Found errors in WMT is over 800 and seems to be increasing daily. Moz's crawler says we have only 35 404's and they are from our blog not the legal news section we removed. The last thing we want is to have another rankings drop. Is this normal? What is the best course of action when removing hundreds of pages from your site?
Web Design | | MFC0 -
WordPress not man enough...has anybody got experience working with Pryo CMS?
Hey folks I'm working with a small team on putting together a new niche accommodation / holiday search portal here in the UK. We are most likely using PHP / MySQL technology for the site - I am a huge fan of WordPress but not sure its quite man enough for the task (many option search over 10,000 plus properties). We can't afford to pay for a bespoke development, so off-the shelf CMS is the most likely route for release 1, and from what I've been reading Pyro CMS seems a good open source choice... https://www.pyrocms.com/ Has anybody come across this, or know how good it is with regards to on-site SEO? Or maybe WordPress is up to the task? If not, what are other good open source options for sites focused around a search function? Cheers Simon
Web Design | | SCL-SEO0 -
What website CMS system would you suggest?
Hello all! Thanks everyone for making my experience with SEOMOZ so far a great one. There are some really awesome folks here answering questions and we obviously have a great community here. Question We host our sites on dedicated servers with Cpanel. We have a new project that will require that users can log in and create a free Website on a sub domain eg. abc.mainwebsite.com or example.mainwebsite.com So the end user will be able to provide their choice of a sub domain. Then the user can create their website, upload their logo and so on for the free site. (Content management controlled by them) What software would you suggest we use for providing this free service? Thank everyone!
Web Design | | webindustry0 -
Which CMS Should Use?
I have a desinger working on a new webiste and he's suggesting that WP creates design limitations (He's doing quite a bit of HTML 5 I believe...I'm not sure) and obviosly has secruity concerns. He suggested TextPattern, which I've never heard of. Has anyone had any experience with it? Also, what CMS are you using (besides WP) that you really like and is SEO friendly? Thanks
Web Design | | LuminConsutling0