Post CMS-Switch Actions
-
I have recently switched a site from oscommerce (an ecommerce CMS) to Wordpress (using WooCommerce plugins). I have already placed automatic redirect rules for all the products and product categories.
It has now been 2 weeks since the new CMS went live. However, the site is receiving approximately 30% less traffic than it used to. The new site has a cleaner layout, is responsive design.
As I mentioned, the old product and product category URLs are being redirected to the new WordPress URLs.
Any other ideas? Do you think its just Google penalizing for changing site structure?
On the plus side, I see structured data and rich snippets showing up in Google SERPs for the site.
The site is www.vrtack.com
-
Thank you, Federico.
The site does look nicer, more professional than before. The traffic is lower now so the conversions are low as well.
However, I am optimistic that this is the right move for the long term.
-
With every site redesign and restructure comes a little drawback in search engines. 2 weeks is too soon to judge, but the fact that the new URLs are being indexed,, rich snippets are showing, etc is a good sign.
There's no such thing as a penalty for a site restructure, you just need to wait while Google catches up.
Now you should be focusing in conversions/leads. Is the new site appealing to your customers? are you selling more? are you collecting some kind of feedback? That's what really matters, users.
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website title next to a post title-how to remove it?
I just have checked on some of the keyword I am ranking for and found in the serp that next to the post I have also the site name. But I thought that I have remove it. Does somebody know how to remove it? perhaps I did not do it correctly. I am also using yoast seo plugin but I do not have it set there to show the site name after posts name. Can somebody help me to fix this please? I have also attached an image from the serp where is behind the post title also Villas Diani-the site name Thank you very much! Iris O1oj4W0.jpg
Web Design | | Rebeca10 -
Post vs Pages
Does Google make any distinction between a web page and a blog post? Assuming all else is equal...any reason why a page would rank higher than a post? And that includes a page in WordPress vs a WordPress blog post.
Web Design | | Pinlaser1 -
Preserve Rankings When Switching to a New Site
Hello community! I have a quick question for you regarding preserving my SERPs once I switch a development site to replace the current production site. Basically, we are switching to a new CMS and will be featuring the same content, architectural layout, URL structure, etc. Again, the only difference is that it's going to be on a new CMS. Upon switching to the new version of the site, what would be the best strategy for making sure we preserve our rankings for content already ranking highly within the search engines? Likewise, is there anything additional we may be able to do right-off-the-bat in order to assist content that may not be ranking highly in the SERPs, rank more highly?
Web Design | | NiallSmith0 -
Random 302 Redirect (Wordpress CMS)
So this new project that i am working on is a redesigned CMS site using Wordpress (php based). Before i started on the project they made a few major updates that include: Changed from ID based URLS to SEO friendly URLS Added multiple languages in directories www.domain.com/en www.domain.com/fr www.domain.com/de etc... Due to the new languages they wanted to have the previous home page, www.domain.com, redirect to the proper language based on their IP address. Currently they are using a 301 redirect through a php header. So if i was visiting the site from my hometown of Cleveland, Ohio and i type www.domain.com into the browser. I would automatically redirect to www.domain.com/en and i would have the option to switch languages if needed. The issue: When i first added their site into SEOMoz the crawl returned a large amount of 302 redirects coming from their old homepage www.domain.com. So i took a look at the header calls using IE's webmaster tools and Firebug in Firefox. In both profilers it showed the same problem. Before the 301 header redirect there was a 302 redirect called first When viewing the response header it mentioned an x-pingback of some file that didn't even exist on the site: www.domain.com/xmlrpc.php This is obviously a huge issue because any link value from the old homepage will be lost due to the 302 not passing the value. I have tried search the almighty Google for help but it has gotten me no where. I have a hunch it is something to do with Wordpress but that is based on nothing but my gut. Any help is greatly appreciated. I got to get that 302 gone or changed to a 301 🙂 Regards - Kyle
Web Design | | kchandler0 -
Open Source CMS
I have read a few different blogs across the web and a few asking direct questions here on SEOMoz, but I wanted to find out a general idea from the smartest people on the web (Mozzers) what you prefer to use to design and maintain your websites. Do you use a CMS such as Joomla, WordPress, or DNN? Or do you hard code everything on your site? Do you have a strong feeling on the SEO Benefits of one or the other?
Web Design | | KJ-Rodgers1 -
Site Change / CMS Change
Hi Guys I have a very good client with whom we have been working with for over 2 years. When we 1st arrived, their website was built in Wordpress. During our SEO, the dleted the site and changed it to Drupal over night. Youc an imagin i went balistic and its been a horrid year in getting all the rrors down and redirects etc. Finally done I have just been informed that they will be deleting the website from Drupal to Joomla again! This is crazy as we have finally fix all the rrors and are driving quality traffic to the site. Now its back to square one... What do i do? ps the change from Drupal to Joomla is due to MYSQL issues
Web Design | | stefanok0 -
Switched From Wordpress, Traffic Dropped In Half
Hello, Thank you for taking a look at my issue. My site: http://www.getrightmusic.com A month ago, I switched from Wordpress to ExpressionEngine. The reason being I wanted a more powerful membership functionality with media uploading. After I switched, my traffic basically dropped in half. I was averaging around 4-6,000 unique visitors per day and now I am at about 2,000 per day. I resubmitted a new sitemap to Google webmasters. I also set up 301 redirects on my top 80 urls that were ranking well and driving traffic in Google. Not only did Google kick me off of my top spots in the SERP's, but I no longer get indexed as quickly as I used to. With the old Wordpress site I would get url's indexed within minutes. Now they aren't even getting indexed really at all. Is this a normal occurrence when switching site designs and systems? Do you think Google will just take a little time before they give me back some respect? Is there anything I should be doing to get back to ranking and getting indexed faster? Thanks for any help or any insight you may have. Jesse
Web Design | | getrightmusic0 -
Will Switching To a CMS System Help Rankings
I would like to transform our 400 page website to a CMS system. We rank failrly well for most of our keywords and not so much for others. Our website is currently optimized with lots of unique content, but we need to transform to a more professional website with lots of options. Will doing this transformation affect our rankings if Redirects are correct ? Any recommedations for a Easy CMS that is very SEO Friendly?
Web Design | | hfranz0