Post CMS-Switch Actions
-
I have recently switched a site from oscommerce (an ecommerce CMS) to Wordpress (using WooCommerce plugins). I have already placed automatic redirect rules for all the products and product categories.
It has now been 2 weeks since the new CMS went live. However, the site is receiving approximately 30% less traffic than it used to. The new site has a cleaner layout, is responsive design.
As I mentioned, the old product and product category URLs are being redirected to the new WordPress URLs.
Any other ideas? Do you think its just Google penalizing for changing site structure?
On the plus side, I see structured data and rich snippets showing up in Google SERPs for the site.
The site is www.vrtack.com
-
Thank you, Federico.
The site does look nicer, more professional than before. The traffic is lower now so the conversions are low as well.
However, I am optimistic that this is the right move for the long term.
-
With every site redesign and restructure comes a little drawback in search engines. 2 weeks is too soon to judge, but the fact that the new URLs are being indexed,, rich snippets are showing, etc is a good sign.
There's no such thing as a penalty for a site restructure, you just need to wait while Google catches up.
Now you should be focusing in conversions/leads. Is the new site appealing to your customers? are you selling more? are you collecting some kind of feedback? That's what really matters, users.
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking for a new Web Developer and Graphic Designer - Where to look? Job Description in Post
Hi All, I know I can go to Guru.com, etc. but is there a place here that I can look for a web dev that can help with my tasks? I have a good bit of work to offer them and my current web dev who has been a great asset has suffered from health problems and it has affected his output, so I'm sad to say I need to look for someone that can help me get caught back up. If anyone has any suggestions on someone that is a knowledgeable web developer that has access to their own graphic designer (or can do graphic design themselves as well) please let me know. I am not opposed at all to hire a separate graphic designer to send work over to the web developer. SOMEONE WITH SEO EXPERIENCE WOULD BE VERY HELPFUL AS WELL AS MY CURRENT WEB DEVELOPER HAD IT AS WELL. The current projects going on are: Changing the header graphics on the home page to meet compliance. Constantly adding and editing my websites with small tweaks almost daily. Creating PDF's with content we give and uploading them as well as images to the sites. Keeping in mind that editing the site can affect responsiveness and we have to make sure our logo is a certain size compared to other metrics, etc. Creating web banners, tile ads, etc. Creating facebook main photo for biz page. I will be happy to share any info via PM or if anyone can point me in the right direction in finding someone that would be awesome! Thanks!
Web Design | | Veebs1 -
Prismic.io CMS and SEO?
Looking for community feedback: Some of our In house developers want to use Prismic.io over Wordpress for it's alleged ease of organizing and "deploying" content. It's essentially a repository for content from which you make API calls to. It's a rather new platform. There a few posts in Quora around SEO but looking to see if anyone has had experience with platform. My concern is around page load times, excessive server requests, and content viewed as code. Any thoughts/ experiences would be much appreciated!
Web Design | | ArcherMalmo0 -
Why aren't Images in G+ product page posts showing up in SERPs for brand searches?
Before 1-2 weeks ago, our G+ posts containing links to our product pages would show up in in SERPs (when searching for our brand name) with a thumbnail of the product image. Now, they do not (see image below for visual). Our tech team confirmed there hasn't been any coding change that might be to blame and I see that this isn't happening to other sites. Any idea what may be the problem here? tcnhLgy
Web Design | | znotes0 -
Switching over to wordpress
Hello fellow Mozers! I've searched to see if I find an answer, cant seem to find it. Is there a way to do a blanket 301 redirect? I am moving a site that has all pages end with .html extension over to wordpress. I was wondering if I could set up a rule that says redirect all pages with .html extension to a version of the page with no extension. I will keep the same url with the exception of the .html extension. http://www.website.com/page.html to http://www.website.com/page/
Web Design | | mike_sif
http://www.website.com/page-title.html to http://www.website.com/page-title/ Instead of doing a 301 redirect for about 250 pages, I was wondering if I can just do one rule that will handle all the redirects considering I am keeping the same page url without the .html extension. Thanks 🙂0 -
Free related posts recommendation solution?
I was preparing to use Diqus plugin to show related posts, but our site has already used another comment solution which is developed ourselves, and I don't think it's a good idea to replace all the comments of the entire site. So is there another free service to show visitors related posts? We are not a WP site, so I can only accepts HTML&JS codes, not WP plugins, etc. And I also don't want it contain external links even if I can benefit from them, because we are in a pretty specific niche, the recommendations to posts on other sites may take our orders away. Thanks
Web Design | | JonnyGreenwood0 -
Homepage and Category pages rank for article/post titles after HTML5 Redesign
My site's URL (web address) is: http://bit.ly/g2fhhC Timeline:
Web Design | | mcluna
At the end of March we released a site redesign in HTML5
As part of the redesign we used multiple H1s (for nested articles on the homepage) and for content sections other than articles on a page. In summary, our pages have many many, I mean lots of H1's compared to other sites notable sites that use HTML5 and only one H1 (some of these are the biggest sites on the web) - yet I don't want to say this is the culprit because the HTML5 document outline (page sections) create the equivalent of H1 - H6 tags. We have also have been having Google cache snapshot issues due to Modernzr which we are working to apply the patch. https://github.com/h5bp/html5-boilerplate/issues/1086 - Not sure if this would driving our indexing issues as below. Situation:
Since the redesign when we query our article title then Google will list the homepage, category page or tag page that the article resides on. Most of the time it ranks for the homepage for the article query.
If we link directly to the article pages from a relevant internal page it does not help Google index the correct page. If we link to an article from an external site it does not help Google index the correct page. Here are some images of some example query results for our article titles: Homepage ranks for article title aged 5 hours
http://imgur.com/yNVU2 Homepage ranks for article title aged 36 min.
http://imgur.com/5RZgB Homepage at uncategorized page listed instead of article for exact match article query
http://imgur.com/MddcE Article aged over 10 day indexing correctly. Yes it's possible for Google index our article pages but again.
http://imgur.com/mZhmd What we have done so far:
-Removed the H1 tag from the site wide domain link
-Made the article title a link. How it was on the old version so replicating
-Applying the Modernizr patch today to correct blank caching issue. We are hoping you can assess the number H1s we are using on our homepage (i think over 40) and on our article pages (i believe over 25 H1s) and let us know if this may be sending a confusing signal to Google. Or if you see something else we're missing. All HTML5 and Google documentation makes clear that Google can parse multiple H1s & understand header, sub & that multiple H1s are okay etc... but it seems possible that algorythmic weighting may not have caught up with HTML5. Look forward to your thoughts. Thanks0 -
Open Source CMS
I have read a few different blogs across the web and a few asking direct questions here on SEOMoz, but I wanted to find out a general idea from the smartest people on the web (Mozzers) what you prefer to use to design and maintain your websites. Do you use a CMS such as Joomla, WordPress, or DNN? Or do you hard code everything on your site? Do you have a strong feeling on the SEO Benefits of one or the other?
Web Design | | KJ-Rodgers1 -
What website CMS system would you suggest?
Hello all! Thanks everyone for making my experience with SEOMOZ so far a great one. There are some really awesome folks here answering questions and we obviously have a great community here. Question We host our sites on dedicated servers with Cpanel. We have a new project that will require that users can log in and create a free Website on a sub domain eg. abc.mainwebsite.com or example.mainwebsite.com So the end user will be able to provide their choice of a sub domain. Then the user can create their website, upload their logo and so on for the free site. (Content management controlled by them) What software would you suggest we use for providing this free service? Thank everyone!
Web Design | | webindustry0