Blog Content
-
I keep reading that a steady stream of new blogs from my site is a great way for getting inbound links to my site.
My question is... Does the content of my blogs have to be relevant to my site? My site is www.marblerenovation.com. If the blog should stay relevant, I am finding it pretty hard to create engaging content around cleaning marble floors.
Also, does anyone know of a good place to find bloggers to help create this content?
Thanks in advance everyone
Dave
-
Here's the rankings I'd give on relevance:
- "Cleaning Marble Floors" - highly relevant, but probably too restrictive to continually create decent content.
- "Anything Related to Marble Floors" - just about right. Relevance is high in terms of search engines and your readers, and you're not getting too far away from the topic of the business.
- "General Flooring" - OK, but probably too broad if cleaning wood floors is irrelevant to your business.
- "Home Improvement" - Way too broad for the type of site you're running.
As far as finding writers, I'd avoid most of the content that you'll get for under $25 for a blog post. It's going to be poorly researched, and probably poorly written, too. Start with networks like Zerys or Skyword and look for writers with experience with construction/flooring/marble.
-
Wanted to add that there will be a Mozinar on December 17th called "Content Marketing in Boring Industries" by Ross Hodgens. I would definitely take the time to watch it. Here is the link to sign up. https://www3.gotomeeting.com/register/474514734
-
Great question, David.
Yes, feed your website's blog with content. We fell off for a long time on ours, but just yesterday I have put into place to have 2-4 articles posted to our blog per month and hired a great freelance writer to help with that. So, pumping more content to our site for Google to index. That is great and all, however, we are taking the approach of 'topical' vs 'keyword' driven articles due to all the latest Google updates. In doing this, we are writing for our viewers or people searching for solutions for the services we provide AND targeting some keywords and phrases along the way. 2 birds with 1 stone so to speak.
Per outsourcing your content, there are a number of sites out there, but like vzPro states, be weary of who you hire. If you are giving them full range to develop the content, then be sure to read through each sentence for grammar or spelling. For example: some writers use "optimisation" vs "optimization" and so on. We have used scripted.com before and it worked really well. I know some people use spinner software and such, but I wouldn't recommend that route at all. It looks spammy even though they promise it isn't.
Per coming up with content, have someone do your research and find all the articles and websites they can about the subjects pertaining to your client's products and services and industry. Then, from there, structure your blog topics, create your titles and begin writing.
vzPro, I like your idea a lot for some cheaper articles from iwriter.com, which you then rewrite and input your own verbiage, experiences and insight! May have to try that tactic
Patrick
-
First of all, be careful about what you outsource. I think the last thing you should be outsourcing is your content. It's okay to get content ideas of places but to outsource your content is not the right strategy in my opinion. Secondly, one or two blog posts a month would be enough to help your rankings. Google likes freshness and if you provide it to them they will generally reward you.
Think about your user when it comes to relevance. Your blog posts should have something to do with your industry. If your site is about marble restoration and you start talking about cars then you might have an issue. I read blogs that interest me and I go back to blogs that talk about topics that I am interested in on a regular basis. Being all over the place isn't the best strategy for repeat readers. What that means is that you could write about the history of marble, marble in famous buildings, cleaning and maintenance of marble, marble vs granite, why does marble come in different colors, etc?
Here is a little trick I use to get content for my client sites. I go to iwriter.com and for $3 to $5 I can get a 300 word article on a particular topic. I use the article as a basis for the article I end up writing. You can also use oDesk and for around $25 to $50 you can have people do internet research on everything you ever wanted to know about marble or historic buildings that have marble in them.
You own the business and at the end of the day, no one will know more about your clients (and potential clients) then you. You have to write for the people who will want your services, not for the search engines.
-
Your content can be about things that your target public would like to read about. For example who reads about "cleaning marble floors" mostly like would like to read about "home improvements".
About outsourcing your blog content creation scripted.com is a good provider.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog.xyz.com
I have a site that is running its blog on www.blog.xyz.com and I am looking for ways to increase Google traffic. Would it be better to running the blog on something like: www.xyz.com/blog instead?
Content Development | | kevgrand0 -
Same content but translated. Penalization?
Hi There, I’ve got a question. There are two website that are under the same proprietor but must stay not related (different brand, different IP, different country, different language). The question is: Does google penalize one of the site if I entirely translate the content from site 1 to site2? Thank you very much for you input 😉
Content Development | | Midleton0 -
Duplicate Content In Webmaster Tools
In wordpress on some of our blogs when we have gone to publish them wordpress has shortened the url. In Google webmaster tools the orignal url is coming up as a 404 error. This url is not indexed in Google. Is this something to worry about and can this be avoided? Thank you in advance.
Content Development | | Palmbourne0 -
Is having two blogs bad?
I'm under the impression we should only have one blog, but the company I work for wants to have our original blogger site AND link it to a blog on our website. We're basically just duplicating content, which I know to be bad. Is there any benefit to using both? If not, (which I'm guessing there isn't) which one should we keep? Does google prefer we use blogger, instead of putting it on our company site? Do the links we get from blogger help for SEO more than just putting it on our site? Any advice would be appreciated. P.S. The Blogger account has been around longer, but it doesn't have substantial traffic. It gets about 200 pages vies a month, right now. However, the one on the website gets far less than that.
Content Development | | KempRugeLawGroup0 -
My New blog has NO content since 2 months, the day it was launch, What to DO? Is it "DEAD"???
2 months ago, I publish a NEW blog, http://www.mervrating.org The blog has only 3 posts. I don't have much time to work on it. Does it HURT my SEO? Can I start working on it on regular basis and try to built authority or does it looks "dead" to search engine? I would like to bring it alive and give it a second chance, will it be hard if it has no content since the beginning? What is your opinions? Thank you, BigBlaze
Content Development | | BigBlaze2050 -
Help on blog topics for my niche
I'm looking for a couple of blogging ideas to get the ball rolling (mainly in my head) for one of the company websites I am working on. The site is https://perco.co.uk The company is based around offering trenchless technology across the UK. The first couple of posts are more like 'Latest news' items and I have only really come up with an idea of 'microtunnelling vs directional drilling'. I didn't seem to get much out of ubersuggest, soovle and google instant. Has anyone got any ideas? Thanks
Content Development | | Hughescov
Shaun0 -
Do comments count as page content, as it relates to the length of content on a page?
I understand Google likes long content, and I make all my pages at least 500 words of unique and good content. But there is something I am curious about. Do they also count comments as content? The reason I'm asking is that I'm considering creating a Q&A site, where I'd control the questions, making sure they would be good ones and not duplicates, and then have people add answers. In reality, I'd be populating most the questions as first, and most definitely supplying a very good and long answer to questions. The answers would likely be in the form of comments, with highest ranked answers at top. So, I'm wondering what Google would think of a 100 word question, with a several hundred word answer in a comment, often followed by some other comments after that. Would it be a 100 word page or a 500+ word page?
Content Development | | bizzer0 -
Can un-unique content damage my rankings?
Hi there, I run a blog @ http://ablemagazine.co.uk We produce our own editorial content for our print magazine. Which means I have a great bank of uniquely written content. I can usually afford to post 1-2 completely 100% unique articles a day. I've also been copy/pasting 2-3 articles from the BBC or The Guardian a day to keep up activity. Should I continue doing what I'm doing? Should I post exclusively unique articles? Thanks
Content Development | | craven220