How Do Queries And Impressions Relate?
-
For one of our keywords, i have 2,500 impressions this past month, but there were only 1,300 queries according to Google's keyword planner. How can I have more impressions than queries? If anything, I thought it would be the other way around. If someone could flush this out for me, I'd be incredibly grateful.
Thanks,
Ruben
-
As AutoBoof said, they're estimations from Google, not hard numbers. Ian from Portent did an interesting study with the numbers from GWT, where he laid out a pretty good case that GWT estimates are useless for your keywords.
-
I'm getting the impressions from Google Webmaster Tools, and (most likely) we'd only have local searches. Granted, there is a Tampa, Kansas, but other than that, "Tampa Car Accident Attorney" shouldn't really be popping up anywhere else.
-
Where are you getting your impression number? I know the Google keyword information is not to be trusted since the not provided issue.
A few things that could affect the numbers:
Both the Impression number in Google analytics and the average monthly search volumes from the keyword planner are estimates.
The volume numbers in the keyword planner tool are local only, so it does not include international searches.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Lower Impression higher clicks and CTR Compared to Previous Month?
I'm looking at our monthly traffic report and noticed that impressions were down in October compared to September but Clicks and CTR increased. I'm thinking it's because certain keyword increased in rank thus increase chances of a click through? Anyone else have any idea? Thank you in advance. Here is the data below: September:
Reporting & Analytics | | davidwang
Total clicks: 5071
Total impressions: 83429
Avg. CTR: 6.08%
Avg. Position: 28.4 October:
Total clicks: 5695
Total impressions: 79366
Avg. CTR: 7.18%
Avg. Position: 28.90 -
Impression and click discrepancies in Search Console when filtering by date
I recently filtered query information by week and day. The impression and click totals were different depending on whether I looked at totals by a full weeks or by day. So for example, the impression and click totals when I choose a date range of monday-sunday are different when I look at impressions and clicks that same week by day and then add up the click and impression numbers to get a weekly total. At first i was expecting a slight difference since I know the data is heavily sampled but the totals were very different. Any explanations for this? Thanks
Reporting & Analytics | | znotes0 -
Why would on-site search queries show up as referral traffic?
The site analytics have been set up for over a year and suddenly last month there was a huge spike in referral traffic (1100+ sessions). Upon further investigation, the majority of it was coming directly from internally, either as mysite.com or search.mysite.com and the landing pages from the referrals are all /search.html?query=* This was never an issue before so I'm trying to understand what could have changed. I'm following up with the client to find out if their dev team may have changed anything related to their search engine but I'm wondering if there may be another explanation. A few notes: previously mysite.com / search.mysite.com were not in the Referral Exclusion list. I've added them now but this was never an issue before. Thanks in advance!
Reporting & Analytics | | SEMnMs0 -
In Google Search Console: Total Clicks differ from the sum clicks on search queries
Hi.This may be a google technical question, but I've searched a lot and I couldn't find any certain information about that.The problem appears when you look at two stats in Search Console ( WebMasters Tools, some months ago), particulary in the Search Analysis.1- Total clicks2- Sum of clicks at every search query.I attached an image to make me clear.8IZsxs6.png
Reporting & Analytics | | NachoRetta2 -
Google Analytics SEO Queries Not Showing
Hi All, This might be a silly question, but for all the properties I monitor in Google Analytics, I'm now showing no data for SEO Queries under Acquisition for the past 6 days. Normally I would expect a few day delay in queries, but nothing for 6 days is somewhat peculiar especially as it was functioning fine prior to November 12th. Does anyone have insight into what might be going on? Thanks! URaNMa3
Reporting & Analytics | | amichaels0 -
Does anyone know what's happened to google analytics -> traffic sources -> SEO -> queries many of my accounts are showing a drop to zero in the laste few days
Howdy mozzers It's in the question title really. Zero impressions showing for the last few days on. Multiple accounts Any thought out there
Reporting & Analytics | | Big_Partnership0 -
Why did my site go from 1,000 Impressions to 0 impressions over the past couple days
so we have been doing a lot of reconstruction our website the past couple days with our navigation and moving stuff around. Now bare with me because i am a noob to SEO and i am still learning. But we went from a steady 800-1000 impressions everyday to a 0 since the first. you can check out our site here: www.hidguy.net Not sure if its because we are moving stuff around or what. But we can notice that our conversion rate has dropped and we have had traffic but no conversions and no orders. Is what we are doing bad or is this normal?
Reporting & Analytics | | Dante130 -
Impressions in Google Analytics
I am trying to compare SERP impressions in Google Analtyics between two different time periods. I want to compare the last two months, with the previous two months. Now this works fine when I go to Traffic Sources > SEO > Queries. Our analytics has been set up since early last year, so I cannot understand why, for a couple of weeks at the start of the previous two months, it is showing that I have less than 10 impressions per day, then in one day, it jumps to 22,000 impressions, and starts to show 'real' information after that... Very frustrating when I am trying to show how effective my work has been. Can anyone shed any light on this?
Reporting & Analytics | | MirandaP0