How Do Queries And Impressions Relate?
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For one of our keywords, i have 2,500 impressions this past month, but there were only 1,300 queries according to Google's keyword planner. How can I have more impressions than queries? If anything, I thought it would be the other way around. If someone could flush this out for me, I'd be incredibly grateful.
Thanks,
Ruben
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As AutoBoof said, they're estimations from Google, not hard numbers. Ian from Portent did an interesting study with the numbers from GWT, where he laid out a pretty good case that GWT estimates are useless for your keywords.
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I'm getting the impressions from Google Webmaster Tools, and (most likely) we'd only have local searches. Granted, there is a Tampa, Kansas, but other than that, "Tampa Car Accident Attorney" shouldn't really be popping up anywhere else.
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Where are you getting your impression number? I know the Google keyword information is not to be trusted since the not provided issue.
A few things that could affect the numbers:
Both the Impression number in Google analytics and the average monthly search volumes from the keyword planner are estimates.
The volume numbers in the keyword planner tool are local only, so it does not include international searches.
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