How to manage AdWords accounts for two business units
-
Hello!
I need some insight with a problem I'm struggling with. First, some background...
Our company has two business units: (1) our dental practice and (2) our insurance business. In 2013, we started using AdWords to promote our insurance business. In 2013, we also used an agency to manage our SEM efforts for the dental practice. In 2014, we plan to bring our dental practice SEM campaign in-house and manage both AdWords account internally. That leads to my question...
Is it possible with the one AdWords login that we've used for our insurance business to add a second, completely separate account? And by completely separate, I mean separate reporting, separate Campaigns tab, etc.
If it's not possible, whats a guy to do? Set up a completely separate AdWords account with a different email address and login?
Any insights from those who have managed a similar situation would be appreciated.
Thanks in advance!
Erik -
Hi Amelia,
The agency had their own platform, so there isn't an AdWords account to take ownership of, per se.
Thanks again!
Erik
-
I think you'll need to create a new Google account for the MCC, then you can create as many child accounts within the MCC as you like
One thing though....
You say in your original post that an agency has been managing your dental Adowrds account - so surely this account still exists and you should be able to take control of it? I would try and do this if you can so you can compare your PPC against what the agency ran for you.
-
Thank you both! I will check out the My Client Center.
Even with that, I'll still need to create the second account with a second email address?
Thanks again!
Erik -
Haha Looks like Branden beat me to it with the same advice!
-
Hi Erik,
You need to set up a 'My Client Center' account and link your adwords accounts to this. This will give you completely separate reporting etc. Link below explains it:
http://www.google.com/adwords/myclientcenter/
If you get stuck, just phone your Google account manager! (Log into your adwords account and click on 'Help' in the top right hand side and then choose 'phone' and it'll give you the phone number for your country).
Good luck
Amelia
-
Hey Erik,
You want separate AdWords accounts for separate businesses. You should keep them separate for a variety of reasons...billing, reporting, conversion rates are different, different goals, etc. You will need to have 2 separate email addresses for the 2 accounts. However you can manage both of the accounts inside 1 account called an MCC. An MCC allows you to have several separate accounts inside 1 master shell.
Hope this helps
Branden
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Finding Average Session Duration for AdWords Campaigns
Happy Holidays Mozzers! Does anyone know how to view 'Average Session Duration' for AdWords campaigns? I can't seem to be able to add it within the AdWords platform and when i try and view it on Analytics, the #/visits isn't matching the #/visits I see when I try and review the campaign via AdWords. Any help on this issue would be great! Thanks for reading!
Paid Search Marketing | | maxcarnage0 -
Can Adwords Increase Organic Traffic?
Hello, A friend of mine has noticed an increase in organic traffic since they started using AdWords. Has anyone had similar results or could this be coincidence? Thanks in advance!
Paid Search Marketing | | Mike.Bean0 -
Adwords Express Placement and Explanation
I spoke with the adwords express rep about this, and he was extremely vague and unhelpful. So, I'd appreciate some assistance...even though it's a lot of questions. Whatever insights you can share to any portion of this, i would greatly appreciate. We setup an adwords express account, and we set our budget $50 over what Adwodrds Express says was our competitors average range. However, our ads only show up on the bottom right side of page 2. We are trying to figure out why that is? Are adwords express accounts only placed on the lower tier of PPC by definition? Will they always be on the bottom of a sidebar on the second page? Does it depend on how much we are willing to pay a month? So, if we double what we are willing to pay per month, will the ad move up? Also, it's not clear to me at all, how much we are being charged per click or how we are being billed. How are they determining what each click costs? Happy Friday and thanks in advance, Ruben
Paid Search Marketing | | KempRugeLawGroup0 -
CPC of Adwords Remarketing for Search (RLSA)
When a previous visitor to your site clicks on an RLSA ad, is the cost per click the same as if you were bidding on that same Keyword for a new visitor?
Paid Search Marketing | | richdan0 -
Name of Reliable, Cost Effective Service for Setting Up Adwords??
Could anyone suggest a reasonably priced service for setting up an Adwords campaign? My monthly advertising budget is no more than $2,000 and the objective to target Google Adwords and Yahoo/Bing. There are companies providing this service but they seem to require fees of $750 to $1,000 per month for their services for a six month commitment and a mimimum advertising spend of $5,000 per month. Certain tools like Wordstream are available for around $300 per month, but I am not sure how much value they add, if in fact they facilitate the process. Also, I am not sure if advertising spend is completely wasted unless I create special landing pages just for PPC. My category, commercial real estate in New York City is very competitive with keywords ranging form $5-$15.00 click. I would greatly appreciate some advice regarding PPC. Thanks, Alan
Paid Search Marketing | | Kingalan10 -
AdWords Different Budgets on Different Days
I have a single campaign and this is what I want. Mon, Tues, Thurs, Fri to have a budget of $270 per day
Paid Search Marketing | | UnderRugSwept
Wed to have a budget of $324 per day
Sat, Sun to have a budget of $432 per day Currently, the only way I can see to do this is to have three separate campaigns, which is very disagreeable. Please tell me there's something I'm overlooking. Thanks0 -
Adwords quality score is bull?
Is it me or is Google Adwords quality score a load of bull. I use part numbers as my keywords and have virtually the same landing page for each one. The only difference is the order of the paragraphs in my descriptions, the product attributes and the SKU. so why does one part get an 7 and the other a 5? Surely they should be the same?
Paid Search Marketing | | DavidLenehan0 -
Adwords Quality Score and On-Page SEO
I'm trying to convince a large, multinational company that is very resistant to change, into making my on-page SEO changes. Compounding this resistance is the fact that the Analytics, SEO, PPC, and web dev departments are all under different people and they don't communicate very well. So, in order to get them to work together, I've decided to appeal to the places where they are sensitive; e.g., the PPC department where they surely have the desire to be more efficient with their budget. To appeal to this sensitivity, and with my goal of getting on-page changes done to help the SEO dept, I'm considering making the argument that my on-page changes will raise their quality score which will in turn lower the amount they are spending on PPC. Basically, is this a fair argument? Do you have an evidence to back this up? Best in the Midwest, Phil p.s. Hi, Joanna 😉
Paid Search Marketing | | PapaRelevance0