Impact of recent On Page Optimisation changes had negative impact !
-
Hi I recently updated some page titles, H1 tags & on page content which overall has seen search results slip down following the first site crawl by google I assume.
My question is, should I try to get back the rankings and test and change one thing at a time to see the impact right now or should i wait for a period of time for it to settle down once goggle has crawled the site a few times or will the subsequent crawls have no impact?
Thanks
Ash
-
HI Andriy the site is www.over50choices.co.uk the specific page is http://www.over50choices.co.uk/Health/Compare-Health-Insurance.aspx
I have just plugged in the Quake Toolbar and see the KW density remains the same for all pages!
Is this because the site is DNN CMS templated site - is there anything i can do to get the pages analysed as separate pages?
Thanks
Ash
-
Hi yes, I did change one or two internal anchor texts, so that could be another factor.
I guess i should have changed one thing at a time to test the impact - once it has settled down i will remove one thing at a time to test.
Thanks
Ash
-
Hi Dan thanks for your advice.
Yes they all have A Grades although one or two of the pages could have too many KWs in the "key" places, which as you say used to work!
I will track and play with over the next few weeks.
Thanks
Ash
-
It is hard to say without the exact site. Those can be short jumps or you just got overoptimization filter from Google. In addition to the questions from other users tell me please current percentage of keyword density for your targeted keywords. You can check this easily with SEO Quake Toolbar.
-
There might be other reasons than your on page optimisation that led to your rankings.
Firstly I agree, leave a bit more time to pass by before jumping to conclusions. Some of my clients' keywords dance up and down in serp for few days without any particular reason so give it a week or two until Google decided your page's rank.
BTW from onpage optimisation you mean META (at least that is my understanding) changes. Did you also change url structure? How about your internal anchor link text? Did you change that too or left it with the old keywords? On page is much more than just MoZs report
-
Hi Ash
Personally i would wait and see since G has been known to drop rankings for recently 'improved' pages just to stop people being able to correlate changes with ranking improvements.
I would give it a couple of weeks and see where you are then, if no improvement then change one thing at a time to undo possible over-optimisation.
Also keep an eye on a couple of competitors (who have similar domain authority to you) rankings too since if they are volatile over same time period then could just be general volatility
Having said that I have noted some of my clients/projects pages achieving an A grade with previous good rankings have recently dropped quite significantly and hence im testing reducing the numbers of keywords on page and using synonyms and plurals/singulars as well as the broadest of broad match combinations.
All Best
Dan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Key webpage fluctuating between page 2 and page 6 of Google SERP
Hi, We have found that one of our key webpages has been fluctuating between page 2 and page 6 of Google SERP for around 2 weeks. Some days it will be on page 6 in the morning and then page 2 in the afternoon. We have recently updated some copy on the page and wondered if this could be the cause. Has anyone else experienced this? If so how long was it before the page settled? https://www.mrisoftware.com/uk/products/property-management-software/ Thanks.
Algorithm Updates | | nfrank0 -
Product pages - should the meta description match our product description?
Hi, I am currently adding new products to my website and was wondering, should I use our product description (which is keyword optimised) in the meta description for SEO purposes? Or would this be picked up by Google as duplicate content? Thanks in advance.
Algorithm Updates | | markjoyce1 -
What does it exactly means when Google brings the "brand name" to the beggining of the page title in search results when it was actually given at the end?
We see many times...page titles starts with "brand name: page for etc" where actually "brand name" has been given at the end and keywords at beginning. Why does Google make this change? I noticed this happens when similar title tags are used by multiple websites for high difficulty keywords. Thanks
Algorithm Updates | | vtmoz0 -
Is it bad from an SEO perspective that cached AMP pages are hosted on domains other than the original publisher's?
Hello Moz, I am thinking about starting to utilize AMP for some of my website. I've been researching this AMP situation for the better part of a year and I am still unclear on a few things. What I am primarily concerned with in terms of AMP and SEO is whether or not the original publisher gets credit for the traffic to a cached AMP page that is hosted elsewhere. I can see the possible issues with this from an SEO perspective and I am pretty sure I have read about how SEOs are unhappy about this particular aspect of AMP in other places. On the AMP project FAQ page you can find this, but there is very little explanation: "Do publishers receive credit for the traffic from a measurement perspective?
Algorithm Updates | | Brian_Dowd
Yes, an AMP file is the same as the rest of your site – this space is the publisher’s canvas." So, let's say you have an AMP page on your website example.com:
example.com/amp_document.html And a cached copy is served with a URL format similar to this: https://google.com/amp/example.com/amp_document.html Then how does the original publisher get the credit for the traffic? Is it because there is a canonical tag from the AMP version to the original HTML version? Also, while I am at it, how does an AMP page actually get into Google's AMP Cache (or any other cache)? Does Google crawl the original HTML page, find the AMP version and then just decide to cache it from there? Are there any other issues with this that I should be aware of? Thanks0 -
Any suggestions why I would rank 1 on google and be on 3rd page for bing/yahoo?
Currently the site I'm working on ranks very well on google rankings but then when we cross reference into yahoo and bing we are basically in the graveyard of keywords. (bottom of 3rd page). Why would that be? Any suggestions or things I can do to fix this or troubleshoot it? Here are some things I can think of that might affect this but not sure. 1. our sitemap hasn't been updated in months and URL changes have been made 2. Onsite for yahoo and bing is different from google? 3. Bing is just terrible in general? 4. Inbound links? This one doesn't make sense though unless the search engines rank links in different ways. All jokes aside I would really appreciate any help as currently the few top ranked keywords we have are about 30% of our organic traffic and would have a huge affect on the company if we were able to rank as we should across all platforms. Thanks!
Algorithm Updates | | JemJemCertified0 -
How to find which keywords bring traffic to a particular page on my website ?
I have been using Google Analytics and SEOMoz tools for a while now. I know which are my top landing pages and some of the keywords which bring me traffic. But I don't know which are the top searched keywords for my website as these are "not provided" by Google Analytics. More importantly, I want to know which keywords are directing traffic to a particular page on my website. Can anyone help ?
Algorithm Updates | | EricMoore0 -
When was the last algorithm update? One of my pages has dropped significantly this week
One of my pages dropped 22 places last week and I'm not sure why - can any body give me some suggestions to why this might have happened?
Algorithm Updates | | lindsayjhopkins0 -
Is my page footer the reason keyword rankings have dropped?
Hi all, One of my sites http://henstuff.com/ has seen some ranking drops for major keywords over the past few weeks and I was wondering if it was something to do with Penguin not taking a positive view of link-filled footers. It is something we are looking at phasing out but wanted to get the opinions of the SEOMOZ community. Thanks! Rob
Algorithm Updates | | RobertHill0