Impact of recent On Page Optimisation changes had negative impact !
-
Hi I recently updated some page titles, H1 tags & on page content which overall has seen search results slip down following the first site crawl by google I assume.
My question is, should I try to get back the rankings and test and change one thing at a time to see the impact right now or should i wait for a period of time for it to settle down once goggle has crawled the site a few times or will the subsequent crawls have no impact?
Thanks
Ash
-
HI Andriy the site is www.over50choices.co.uk the specific page is http://www.over50choices.co.uk/Health/Compare-Health-Insurance.aspx
I have just plugged in the Quake Toolbar and see the KW density remains the same for all pages!
Is this because the site is DNN CMS templated site - is there anything i can do to get the pages analysed as separate pages?
Thanks
Ash
-
Hi yes, I did change one or two internal anchor texts, so that could be another factor.
I guess i should have changed one thing at a time to test the impact - once it has settled down i will remove one thing at a time to test.
Thanks
Ash
-
Hi Dan thanks for your advice.
Yes they all have A Grades although one or two of the pages could have too many KWs in the "key" places, which as you say used to work!
I will track and play with over the next few weeks.
Thanks
Ash
-
It is hard to say without the exact site. Those can be short jumps or you just got overoptimization filter from Google. In addition to the questions from other users tell me please current percentage of keyword density for your targeted keywords. You can check this easily with SEO Quake Toolbar.
-
There might be other reasons than your on page optimisation that led to your rankings.
Firstly I agree, leave a bit more time to pass by before jumping to conclusions. Some of my clients' keywords dance up and down in serp for few days without any particular reason so give it a week or two until Google decided your page's rank.
BTW from onpage optimisation you mean META (at least that is my understanding) changes. Did you also change url structure? How about your internal anchor link text? Did you change that too or left it with the old keywords? On page is much more than just MoZs report
-
Hi Ash
Personally i would wait and see since G has been known to drop rankings for recently 'improved' pages just to stop people being able to correlate changes with ranking improvements.
I would give it a couple of weeks and see where you are then, if no improvement then change one thing at a time to undo possible over-optimisation.
Also keep an eye on a couple of competitors (who have similar domain authority to you) rankings too since if they are volatile over same time period then could just be general volatility
Having said that I have noted some of my clients/projects pages achieving an A grade with previous good rankings have recently dropped quite significantly and hence im testing reducing the numbers of keywords on page and using synonyms and plurals/singulars as well as the broadest of broad match combinations.
All Best
Dan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Key webpage fluctuating between page 2 and page 6 of Google SERP
Hi, We have found that one of our key webpages has been fluctuating between page 2 and page 6 of Google SERP for around 2 weeks. Some days it will be on page 6 in the morning and then page 2 in the afternoon. We have recently updated some copy on the page and wondered if this could be the cause. Has anyone else experienced this? If so how long was it before the page settled? https://www.mrisoftware.com/uk/products/property-management-software/ Thanks.
Algorithm Updates | | nfrank0 -
Dealing with Omitted Page
For my most competitive term, the wrong page ranks (and not well either). The landing page I built for it has never shown up for that term except after I include the omitted results. The page that does rank is category page page above it. All that's fine, because neither page was all that great...BUT, I have completely re-written the content for the landing page, got local area pictures, local testimonials and a video. So here's my question: Should I put all that content on the landing page that's been omitted or tweak the page that ranks and put it there? To me it makes the most sense to put the content on the page that has been omitted, but I don't know how google treats pages that have been omitted in the past. Is it going to have some sort of bias against the page, because it was omitted so many times earlier for that keyword? Or, will it be treated just like any other page, and if the content is good enough, then it will rank just fine. If anyone's dealt with this, then I'd love to hear all about it! Thanks, Ruben
Algorithm Updates | | KempRugeLawGroup0 -
What do media queries have to do with the page layout update?
Who thinks the lack of media queries will have an impact on whether the page layout update affects a site?
Algorithm Updates | | kimmiedawn0 -
Site titles / descriptions change - Google Algo Change ?
Hello, During the weekend 4 of our sites automatically changed their search titles and descriptions at the same time.
Algorithm Updates | | lordish
They are not picking up the real pages: Title, Description. Our ranks are dropping because of this. can you please tell if it happened to you as well or if you recognize a problem here? sites:
http://www.robinhoodbingo.com
http://www.gossipbingo.com
http://www.moonbingo.com in the attached examples:
for the kws searched - the results show different titles and descriptions. results for these pages:
moon bingo - http://www.moonbingo.com
mobile bingo - http://www.robinhoodbingo.com/skin/mobile.php rhMzURw.png 2tRL5dZ.png0 -
Ecommerce good/bad? Showing product description on sub/category page?
Hi Mozers, I have a ecommerce furniture website, and I have been wondering for some time if showing the product descriptions on the sub/category page helps the website. If there is more content displayed on the subcategory, it should be more relevant, right? OR does it not matter, as it is duplicate content from the product page. I think showing the product descriptions on non-product pages is hurting my design/flow, but i worry that if I am to hide product content on sub/category pages my traffic will be hurt. Despite my searches I have not found an answer yet. Please take a look at my site and share your thoughts: http://www.ecustomfinishes.com/ Chris 27eVz
Algorithm Updates | | longdenc_gmail.com0 -
Help on Page Load Time
I'm trying to track page load time of the visits on my site and GA only says to me that it's equal to zero and page load sample is aways zero too. I've made a research, and I found that GA is used to track page load time automatically, isn't it?
Algorithm Updates | | ivan.precisodisso0 -
Bing Optimisation
Hi there, Please can someone point me to some current and reasonably accurate articles or guidance on optimising for Bing, as my optimisation work on one client is reaping rewards in Google, but being partially ignored by Bing and I really want to be able to better understand their ranking factors. Many thanks, Martin
Algorithm Updates | | Nobody15609869897230 -
If a page one result for a keyword is mostly directories, do I have a chance to rank for this keyword?
I feel like although directories carry a lot of weight and links, I'd think that my client would be able to gain a top position, since none of the others are competitor pages, nor are the directories engaging.
Algorithm Updates | | randallseo0