Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your business shine with Listings AI
      Moz Local

      Let your business shine with Listings AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Research & Trends
    3. Algorithm Updates
    4. Is it necessary to have unique H1's for pages in a pagination series (i.e. blog)?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Is it necessary to have unique H1's for pages in a pagination series (i.e. blog)?

    Algorithm Updates
    6
    7
    2044
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • BopDesign
      BopDesign last edited by

      A content issue that we're experiencing includes duplicate H1 issues within pages in a pagination series (i.e. blog). Does each separate page within the pagination need a unique H1 tag, or, since each page has unique content (different blog snippets on each page), is it safe to disregard this?

      Any insight would be appreciated. Thanks!

      1 Reply Last reply Reply Quote 0
      • effectdigital
        effectdigital last edited by

        Read what EGOL wrote. It depends upon the nature of your blog pagination

        There are a few reasons you could have pagination within the blog area of your site

        1. Your articles have next buttons and different parts of the article are split across multiple URLs. The content across the paginated elements is distinct

        2. Your post feeds are paginated, purely so people can browse to pages of 'older posts' and see what your wrote way back into your archives

        3. Your blog posts exist on a single URL, but when users comment on your posts, your individual posts gain paginated iterations so that users to browse multiple pages of UGC comments (as they apply to an individual post)

        In the case of 2 or 3 it's not necessarry to have unique H1s or Page Titles on such paginated addresses, except under exceptional circumstances. In the case of #1 you should make the effort!

        1 Reply Last reply Reply Quote 1
        • effectdigital
          effectdigital @EGOL last edited by

          This is very true for multi-section articles (which span multiple addresses), and less true of articles which have only one address yet break down into multiple addresses in terms of UGC comment-based pagination

          1 Reply Last reply Reply Quote 1
          • WebQuest
            WebQuest Subscriber last edited by

            I wouldn't worry about it as search bots "should" understand that these pages are part of a paginated series.

            However, I would recommend you ensure that "rel=next/prev" is properly implemented (despite Google announcing that they don't support it).  Once the pagination is properly implemented & understood, bots will see the pages as a continuation of a series, and therefore will not see duplicate H1s as a problem.

            1 Reply Last reply Reply Quote 0
            • EGOL
              EGOL last edited by

              In some instances, not using unique

              and unique <title>is a huge opportunity loss.</p> <p>Let's say you have a fantastic article about Widgets and you break it up over several pages.  The sections of your article are:</p> <ul> <li>wooden widgets</li> <li>metal widgets</li> <li>plastic widgets</li> <li>stone widgets</li> </ul> <p>... if you make custom <h1> and <title> tags for these pages (and post them on unique URLs) you are going to get your article into a lot more SERPs and haul in a lot more traffic.</p></title>

              effectdigital 1 Reply Last reply Reply Quote 2
              • ClaytonJ
                ClaytonJ last edited by

                Best practice is a unique H1 - only one H1 to describe a page.

                1 Reply Last reply Reply Quote 0
                • Nozzle
                  Nozzle last edited by

                  Don't worry about it. You're not trying to rank your /blog/2 or /blog/17 for any specific terms. Those pages are pretty much for site visitors not the search engines.

                  As an example, Moz has the same h1 tag on all their blog pages.

                  All of the following URL's have "The Moz Blog" as the h1 tag:

                  • https://moz.com/blog
                  • https://moz.com/blog?page=2
                  • https://moz.com/blog?page=3
                  • https://moz.com/blog?page=n
                  1 Reply Last reply Reply Quote 1
                  • 1 / 1
                  • First post
                    Last post

                  Got a burning SEO question?

                  Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                  Start my free trial


                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • nfrank

                    Key webpage fluctuating between page 2 and page 6 of Google SERP

                    Hi, We have found that one of our key webpages has been fluctuating between page 2 and page 6 of Google SERP for around 2 weeks. Some days it will be on page 6 in the morning and then page 2 in the afternoon. We have recently updated some copy on the page and wondered if this could be the cause. Has anyone else experienced this? If so how long was it before the page settled? https://www.mrisoftware.com/uk/products/property-management-software/ Thanks.

                    Algorithm Updates | | nfrank
                    0
                  • micromano

                    Does using parent pages in WordPress help with SEO and/or indexing for SERPs?

                    I have a law office and we handle four different practice areas. I used to have multiple websites (one for each practice area) with keywords in the actual domain name, but based on the recommendation of SEO "experts" a few years ago, I consolidated all the webpages into one single webpage (based on the rumors at the time that Google was going to be focusing on authorship and branding in the future, rather than keywords in URLs or titles). Needless to say, Google authorship was dropped a year or two later and "branding" never took off. Overall, having one webpage is convenient and generally makes SEO easier, but there's been a huge drawback: When my page comes up in SERPs after searching for "attorney" or "lawyer" combined with a specific practice area, the practice area landing pages don't typically come up in the SERPs, only the front page comes up. It's as if Google recognizes that I have some decent content, and Google knows that I specialize in multiple practice areas, but it directs everyone to the front page only. Prospective clients don't like this and it causes my bounce rate to be high. They like to land on a page focusing on the practice area they searched for. Two questions: (1) Would using parent pages (e.g. http://lawfirm.com/divorce/anytown-usa-attorney-lawyer/ vs. http://lawfirm.com/anytown-usa-divorce-attorney-lawyer/) be better for SEO? The research I've done up to this point appears to indicate "no." It doesn't make much difference as long as the keywords are in the domain name and/or URL. But I'd be interested to hear contrary opinions. (2) Would using parent pages (e.g. http://lawfirm.com/divorce/anytown-usa-attorney-lawyer/ vs. http://lawfirm.com/anytown-usa-divorce-attorney-lawyer/) be better for indexing in Google SERPs? For example, would it make it more likely that someone searching for "anytown usa divorce attorney" would actually end up in the divorce section of the website rather than the front page?

                    Algorithm Updates | | micromano
                    0
                  • KempRugeLawGroup

                    Numbers vs #'s For Blog Titles

                    For your blog post titles, is it "better" to use numbers or write them out? For example, 3 Things I love About People Answering My Constant Questions or Three Things I Love About People Answering My Constant Questions? I could see this being like the attorney/lawyer, ecommerce/e-commerce and therefore not a big deal. But, I also thought you should avoid using #'s in your url's. Any thoughts, Ruben

                    Algorithm Updates | | KempRugeLawGroup
                    0
                  • CurtCarroll

                    How long does it take for a new website to start showing in the SERP'S

                    I launched my website about 6 weeks ago. It was indexed fairly quickly. But it is not showing up in the Google SERP. I did do the on page SEO and followed the best practise's for my website. I have also been checking webmaster tools and it tells me that there is no errors with my site. I also ran it through the seomoz on page seo analyzer  and again no real big issues. According to seomoz I had 1 duplicate content issue with my blog posts, which i corrected. I understand it takes some time, but any ideas of how much time? And f.y.i it's a Canadian website. So it should be a lot easier to rank as well. Could my site be caught in the Google 'sandbox effect' ? Any thoughts on this would be greatly appreciated.

                    Algorithm Updates | | CurtCarroll
                    0
                  • goforgreen

                    Not sure whether to update existing page or create a new one

                    Hello guys, So far I have found this Q&A to be very helpful. I have a couple of product pages on my website which rank very low in the search results. This was because in the past they were not at all optimized in terms of title, description, etc. I would like to now optimize these pages, get some inbound links to them, etc. I'm not sure whether to do this with the existing product pages or create new ones. I'm afraid that if I optimize the current pages, the low ranking from before will carry over. Would it be better to start fresh? Thank you, Pravin

                    Algorithm Updates | | goforgreen
                    0
                  • loopyal

                    Stop google indexing CDN pages

                    Just when I thought I'd seen it all, google hits me with another nasty surprise! I have a CDN to deliver images, js and css  to visitors around the world. I have no links to static HTML pages on the site, as far as I can tell, but someone else may have - perhaps a scraper site? Google has decided the static pages they were able to access through the CDN have more value than my real pages, and they seem to be slowly replacing my pages in the index with the static pages. Anyone got an idea on how to stop that? Obviously, I have no access to the static area, because it is in the CDN, so there is no way I know of that I can have a robots file there. It could be that I have to trash the CDN and change it to only allow the image directory, and maybe set up a separate CDN subdomain for content that only contains the JS and CSS? Have you seen this problem and beat it? (Of course the next thing is Roger might look at google results and start crawling them too, LOL) P.S. The reason I am not asking this question in the google forums is that others have asked this question many times and nobody at google has bothered to answer, over the past 5 months, and nobody who did try, gave an answer that was remotely useful. So I'm not really hopeful of anyone here having a solution either, but I expect this is my best bet because you guys are always willing to try.

                    Algorithm Updates | | loopyal
                    0
                  • mcintyr

                    Home page replaced by subpage in google SERP (good or bad)

                    SInce Panda, We have seen our home page drop from #2 in google.ie serp to page 3 but it  has been replaced in the same position @#2 by our relevent sub page for the keyword that we ranked#2 for. Is this a good or bad thing from and seo point of view and is it better to have deep pages show in serp rather than the homepage of a site and what is the best line of action from here in relation to seo. Is it best to work on subpage or home page for that keyword and should link building for that phrase be directed towards the subpage or the homepage as the subpage is obviously more relevent in googles eyes for the search term. It is clear that all areas of the site should be looked at in relation to link building and deep links etc but now that google is obviously looking at relevancy very closely should all campaigns be sectioned into relevent content managed sections and the site likewise and treated on an individual basis. Any help that you may have would be very welcome. Paul

                    Algorithm Updates | | mcintyr
                    0
                  • DanHill

                    How long does a news article stay on Google's 'News' section on the SERP?

                    Our site is recognised as a news source for our niche - was just wondering if anyone had any idea how long the news story stays on the front page of the SERP once Google picks it up?

                    Algorithm Updates | | DanHill
                    0

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter

                  Access all your tools in one place. Whether you're tracking progress or analyzing data, everything you need is at your fingertips.

                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.