Best Methods - Link Building
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We are having more and more "new" customers coming to us who have been hit by various algorithms imposed by google. After we have run a site health check and corrected everything, we plan and come up with a link development plan which suits the clients needs.
Much of out link development work is safe comprising of;
1. Guest Blog Posts - where we develop creative content with the customer to publish.
2. Industry blog posts - where bloggers write about i.e. "the company"
3. Social media - posting pictures, commenting on forums, etc
4. Paid directories with authority
We don't develop links in any other way and it brings results in the long term. Is anyone out there doing something else? Link building can sometimes be like walking on a tight rope.
Thanks and happy holidays
Gary - Elite Group Marketing London
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Hi Nick
Thanks for your response. Yes, creating fresh new content is the stronghold for any digital marketing strategy. However after reading the article you sent me has only increased my desire never to touch a directory. It seems to me directories, however much impact they play right now, may become a thing of the past tomorrow...
We'll stick to developing relevant content for our clients and publishing digitally using authoritative sites, blogs, social media's extra.
Thanks again Nick and a Happy New Year to you.
Gary Victory - Elite Group Marketing, London
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Hi Gary,
This is going to sound lame but.. create awesome content! If your clients don't have a blog ask them to create one and make sure that interesting articles are added periodically. Google loves original content and freshness. I don't have any additional suggestions but I do have a word of caution on the paid directory listings.
Check out this fellow MOZers research http://moz.com/blog/web-directory-submission-danger Seems as though google has something against directories lately.
Best of luck,
-Nick
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