What is the best way to embed a link back to our site in our video embed codes?
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Our site has over 100 great videos. We are currently streaming them all from our YouTube channel. I noticed SEOMoz is using http://www.wistia.com and that when I copy and paste a video from SEOMoz that code has a link back to the SEOMoz site in it, which of course is awesome for SEO.
My question has several parts:
Is this possible to do with an embed code from YouTube?
Specifically directed towards SEOMoz: Which of the 3 types of player did you choose, HTML5, Flash or javascript? Why?
Is Wistia just creating a video feed, or are they actually hosting your video content too?
Our goal is two-fold: 1. We want people who embed our videos to be also embeddding a link back to our site and 2. We want our videos to be found in SERPs and have those direct people to our site instead of our YouTUbe channel.
I'd welcome any comments regarding video SEO in this thread. Thanks!
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Host your videos on a third party host (Wistia, Vimeo Pro) and embed on your site with a crawlable player - most prefer html5 player to get your videos on the SERPs and refer back to your site.
Do not publish videos on Youtube or Vimeo if you want the video to go back to your site - it will be self-cannibalization. Also once the videos are on your site, create a video XML sitemap and submit through GWT.
As far as having a link in the embed code of your videos, I believe Wistia's Embed Builder will help you create an iframe that can do just that.
Here are some helpful posts:
http://www.distilled.net/blog/video/getting-video-results-in-google/
http://www.seomoz.org/blog/winning-the-video-thumbnail-in-google-universal-search
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You can read about Embedding and Link back to your site.
http://www.seomoz.org/blog/hosting-and-embedding-for-video-seo
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