Local SEO techniques
-
We have a competitor who has listed all the local villages and towns in the area that he wishes to target. these are listed in his footer and appear on every page.
I understand that ideally, each location targeted would have it's own page with unique and relevant content.
Is this competitor's approach a good one even though the names are essentially duplicates?
-
ojwilliams8
I think, given the info from Matt Cutts at SXSW (Check it here)
I do not see them gaining any advantage in Local. Given that local should have its own page and that needs unique content, given that while they have a location there with nothing to go with it, given that links from the footer are devalued, Then I do not see them gaining an advantage.
The competitor's approach is bad. For each city/township you desire to improve local for, you need a separate page with its own content. I really think there will ultimately be a penalty or a loss of any value for this very soon.
Best,
-
Thanks Donnie!
But this competitor isn't using links, just keywords...
Any thoughts?
-
Not a good approach. If they are getting away with it now it will not last long...
Watch this:
http://www.seomoz.org/blog/smarter-internal-linking-whiteboard-friday
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Content Development - Where do unicorns live?
A great web page (for organic search) needs more than great copy. Tons of articles tell us how important it is construct a web page. Others beat the drum of content, content, content. Who are these unicorns who understand on-page SEO and are great writers to boot? I'm imagining a "content developer", or I might call it a "technical SEO writer. Neither really captures the need. I don't need a copywriter to deliver some text, nor an SEO who can't write their way out of the paper sack. I need an "SEO content specialist" who can craft an on-page experience; someone who thinks about things like SERP features and understands the concepts of semantic content. The problem is that I have no idea how to find this person. "Content Marketing" is the buzz right now, but that's not it either. I'm not talking about a blogs and social media. I'm talking about building great, core web pages. Does anyone else have this challenge? How have you been successful? Where do unicorns live?
On-Page Optimization | | Jason-Rogers4 -
Yoast SEO doesn't recognize images
Hi, I'm currently adding alt tags to my images but the Yoast SEO plug in in Wordpress states on all my pages “No images appear in this page, consider adding some as appropriate.“ while I do have images on my pages. What could be the problem? Best, Rik
On-Page Optimization | | bbuildingbusiness0 -
Changing commenting platforms...will deleting old comments hurt SEO?
Hi everyone, We've decided to move away from Disqus and use Facebook comments on one of our blogs. Our users prefer it, and we saw traffic increase when we did it on another site. My question is, will removing old comments (we have hundreds of them per post) hurt my seo? I've scoured the internet for an answer but can't find anything up to date. Old best practices said to keep old comments. What do you think? Thanks!
On-Page Optimization | | TMI.com0 -
Is my megamenu negatively impacting my SEO?
Hello everyone, I have a megamenu with 87 links in total. We offer a ton of products, so when we decided to have this developed, it seemed like a no-brainer because a straight drop-down menu was really hard to digest. But I have been wondering if it is creating too many links on every single page and/or muddling the signals to the search engines. If anyone could take a look and give me their insight, I would really appreciate it. Thanks, www.cleanedison.com
On-Page Optimization | | CleanEdisonInc0 -
SSL Seals, Good, Bad or Neutral for SEO?
Does anyone know if there are any advantages or disadvantages to going with the extended vs normal SSL seals in terms of SEO work?
On-Page Optimization | | absoauto0 -
SEO for luxury brands!?
Hi all, It is widely known fact that you will be a bit in trouble if you will need to do SEO for luxury brand that is not willing to sacrifice design, layout etc. for SEO purposes. So basically - there is no content to optimize and there is almost no keywords to rank! 😉 Just wondering - how would be the best to approach such kind of terrible situation? Regards, Jungle
On-Page Optimization | | Jungles0 -
Problem with Plugin: Wordpress SEO by Yoast
Hi Hi, I'm using the Plugin "Wordpress SEO by Yoast". Unfortunatelly, this plugin generates a sourcecode looking like this: name='description' content='XXXXXX.'/> Seomoz can't read this and tells me, that my pages have no description. Google doesn't matter and reads it correct. Is there anything I can do about this? Many greetings André
On-Page Optimization | | waynestock0 -
Optimizing E-Commerce Category Pages For SEO
Hey, Does anyone have any tips for optimizing e-commerce category pages? Looking to add content to each category page but not sure where to put the content i.e. above the footer? Above the search results? In the left hand nav bar? Have a landing page which they click through to see search results? If anyone has any good examples or tips it would be much appreciated. cheers David
On-Page Optimization | | DavidLenehan0