SSL Seals, Good, Bad or Neutral for SEO?
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Does anyone know if there are any advantages or disadvantages to going with the extended vs normal SSL seals in terms of SEO work?
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Google has now changed their algorithm so it will PROMOTE SAFER SITES, thus using any form of SSL, SSL EV or similar will help SEO, however, you have an existing domain with a lot of ranking keywords/pages and inbound links, you have to do a "Domain forward", so the SEO might take a little hit initially, but from what I gather, the net benefit will be that adding an SSL will help SEO. It for sure helps with conversion rates anyway.
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SSL seals are usually for conversion purposes to let customers know it is secure.
However, SSLs like Norton, have icons next to their SERP if the user has Norton Antivirus option installed. So this could increase your CTR.
In terms of SEO, there is little to no effect. I've implemented Norton Verisign and saw no change in rankings.
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