Better to publish regular new pricelist articles or update the existing ones ?
-
Hello Moooooooooooooz !
I could not sleep yesterday because of a SEO nightmare ! So I came up with the following question:
"Is it better to release regular new articles or update the existing ones" I explain more.
Our company release regular pricelists (every month new pricelists available for a month, with the same brands. ex: January pricelist for brand A, etc.)
Right now those pricelists are ranking good on google.
So I wondered: Would it better to do:
- Make the pricelist articles stronger: Our company - Brand A pricelist (title) blog/offer/brand-A-pricelist.html (url) -> every month I update the text. So I just have one article /link to work on
- **Make more content on the pricelist: **Our company - Brand A pricelist - January 2014 (title) blog/offer/brand-A-pricelist-january.html (url) -> So google keeps indexing new fresh content
- **Work on a extra category: **Our company - Brand A pricelist - January 2014 (title) blog/offer/brand-A/pricelist-january.html (url) -> So I work on one link over the web blog/offer/brand-A where Google finds lots of new relevant contents
I know that Matt Cutts said it's good to udpate an old article but in this case it's a bit different. Has anyone experiment the same ?
Tks a lot !
-
Tks for your help ! I'll try different option to see what's the best !
-
More is not always better. If the "more" information they are able to index involves outdated price lists from months or years ago it would likely do more harm than good.
-
But in this case we'll get less information indexed into google.
In our case we release pricelist with Part Number + description + Price
This is why I'm a bit lost
-
Hello fupfac,
I would go with one evergreen piece of content in this case in order to consolidate ranking signals, develop more trust over time, allow visitors to use their bookmark of the page for more than a month, not have to update existing links, etc...
I would also 301 redirect the old price lists to the new, evergreen one.
-
Hello !
Tks I'm actually kind of using the 1) but think the 2) will be smarter. Not so easy to decide ... I do think the 2) will be the best but in this case I'll have to always update the creation date.
I'm using a joomla blog to display it actually.
-
Customer experience is a big factor here. Will it create customer service problems if you get buyers working from outdated price lists. A number of outdated price lists indexed could well cause confusion.
Options:
-
Clearly indicate the validity of the price list and give users a link from every old price list to a single location for the newest price list. This should aggregate link juice to your latest price list.
-
Going forwards, I would just publish it in one place. That means one single page to optimise and update, as well as aggregate link juice. People won't link to your price lists if they're always going out of date. If it's in a single place, more people are likely to link in to them.
Just my approach. Without knowing the actual brand, rankings, keywords etc. it's difficult to be more precise at this stage. And I'm sure other SEOs make take a different point of view as well.
Just my point of view
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to jumpstart a new Ecommerce site
Hello, I've got a new Ecommerce site I'm jumpstarting. It's one of those sites that takes a while to rank for. Here's what we're doing: 1. Creating a beautiful, mobile friendly site. 2. Adding a long detailed home page answering all the questions that people come to our industry keyword results with. 3. Adding detailed, beautiful cateogy pages. 4. Adding detailed, beautiful product pages. 5. Adding beautiful, long About Us & Resource Sites list pages. 6. Offering straight up obvious free shipping and no tax even though that's taking a hit in our industry. 7. We're going after the 2 main informational terms (keyword explorer) in the industry with a vengance - 20X as good as the competition for the main term. 8. We're adding 20-30 pages of articles to help our customers and hit major keyword search terms, although there's not much in our industry. What else would you recommend doing to jumpstart a new Ecommerce site that has difficulty being in the top 50? Thanks.
Intermediate & Advanced SEO | | BobGW0 -
International website. Di I need a new website
i am looking to expand from the UK and open a location in the US. i curretly have a .co.uk domain. what would you recommend I do with th website, create a new one wth a .com domain?
Intermediate & Advanced SEO | | Caffeine_Marketing0 -
Pages that did NOT 301 redirect to the new site
Hi, Is there a tool out there that can tell me what pages did NOT 301 redirect to the new sites? I need something rather than going into google.com and typing in site:oldsite.com to see if it's still indexed and if it's not 301 redirecting.. I'm not sure if screaming frog can do that. Thanks.
Intermediate & Advanced SEO | | ggpaul5620 -
Sub-Domain or Folder. Which is better for SEO.?
Hey all. I just need clarification that which one is better to use for big property or travel portal. Check below example: I have a website which runs for multiple location like india, uk, canada, uae. For every location the content is different. So my question is that for better SEO results should i use india.xyz.com or **xyz.com/india/ **. One more example **canada.xyz.com **or xyz.com/canada/ Can anyone please suggest which one is better. Thanks in advance.
Intermediate & Advanced SEO | | PFX1110 -
Need help for new website!
I want to a make new website. Can you please advise me what all things are involved which I should keep in mind before and during the website preparation. Like how to make pages, what to include in website, best way to create pages etc. Please provide me the link where I can study all the above information. I am planning to create global printing website.
Intermediate & Advanced SEO | | AlexanderWhite0 -
Redirecting non-www pages to www ones
Hello:
Intermediate & Advanced SEO | | romanbond
I'm trying to consolidate all the link juice and see that some of my pages are linked to by using both www.mysite.com/whatever.html and mysite.com/whatever.html.
Is there a safe re-write rule that not just redirects non-www(s) to www(s), but designates the redirect as 301, so link juice will be transfered as well. If not RewriteRule, are there any other ways to accoplishe this? And the last question: can this be solved by simply setting Preffered domain in google webmaster tools to display www URL? Any help will be appreciated.0 -
One Business-Multiple Services
Hello Everyone, I was looking for some strategies for doing SEO on a site that offers multiple services. Here is the example: There is one company with ONE physical address. They perform the following services: Pest Control Mold Remediation Home Inspections Waterproofing They also handle these services in several surronding cities. They want to maintain one website for branding purposes. Obviously I will create individual pages on their site for each service but was wondering how diffiuclut it will be to rank one website for these various services. Thank you!
Intermediate & Advanced SEO | | wparlaman0 -
New website : SEO approach and strategy
We are a small startup company looking at starting a complaints website in India having user generated content(complaints) . Would some one help me to draw overall strategies on how we can achieve good traffic over one year. We realise that there is no magic wand to improve positions in search ranking for a site which hosts user generated content esp. since we dont know what key words to target. In this context i was looking form some expert suggestion on how we can go ahead with the SEO for the next 1 year .. We are open to paying for the services if you prove that you have the required experience . Otherwise any suggestions from other who have experience in such situations are welcome ...
Intermediate & Advanced SEO | | ShoutOut0