Please critique my seo packages page on my website
-
Hello,
I think there is a lot of room for improvement to my SEO packages (analysis) page on my website. Visit it by clicking here.
I've always done SEO for our own business, so I'm new to this. Any help is appreciated.
btw: I'm going to redo the chart on the page. I don't think profit and sales would ever compare like that. Thanks.
-
So you think, you are a seo specialist? Really!
-
Agree with most of the above.
And I'd add a more basic critique. I read the page twice, but am still unclear what I get for 3 months @ $350. Is it just analysis and no implementation? Few clients will wait that long for an analysis. Many expect to see analysis AND implementation AND and results....um...yesterday.
There are also a few unhelpful typos.
-
I agree with all above.
Think goals with every page of your website. For whom (target) is the page and what do you want them to do (goal) on your page. Lots of potential customers late in the sales funel (1) do already know what they want and what it is. Others need more explaining and need te be informed more (2).
-
Needs to know only what the benefit is working with you and need to fill in a telephone number so you can call them and close the deal
-
Need more information and want to be informed more (do not drown them though). You could offer them to download an whitepaper for instance.
-
-
Hey Bob,
How about making things a bit simpler for your potential customers? I'd suggest expandable bullet points, and you can include a piece of text within a point and have it function with the help of JavaScript. It'd look a lot more neat and clean.
I'd also show off others' testimonials, what others think about me and my services, and more importantly, what results I've achieved for others.
Best of luck!
-
Like Peter mentioned you have a lot of text. It is up to you but you may want to offer something free like a whitepaper.
I like your page http://bobweikelseo.com/ highlighting all your services. I like the call to action from that page.
Good Luck
-
Hi Bob
Looking at the page on your site, my first thought is that there is far too much text and information at this initial stage of your conversation with your potential customer for them to be able to process.
I would look at breaking down the page into a series of simpler bullet points outlining what you provide and avoid going into lots of detail.
Whilst I appreciate your motive for doing this will be the desire to be transparent with your potential customer, I think in many cases, they will neither understand or be concerned with how you are going to do their SEO (including the details of how many hours you will be spending), but will be more concerned with the benefits you will provide them with and the outcomes of your work for them.
I'm not sure that is what you want to hear and others may disagree with my thoughts, but I hope my thoughts are helpful.
All the best to you. Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Time to Separate Company Websites or Keep it on One Domain?
Hey Everyone! I am completely stumped with what I should do for the scenario I find myself in… I’m hoping with your experience, you could guide me into the right direction. Let’s say our current website is Brown.com (Brown Group Inc.). We have a splash page, which links to two subfolders Brown Minerals (Brown.com/Minerals) and Brown Pet Products (Brown.com/Pet). Both of these are separate companies but owned by Brown Group Inc. Each company specializes in different industries, sell different products, have different customers and have different marketing. The only common thing the two companies have is the brand name “Brown” and owned by the same person. Brown Group Inc.
Industry News | | rminerals
(Brown.com) Brown Minerals
(Brown.com/Minerals) Brown Pet Products
(Brown.com/Pet) I work specifically for Brown Minerals. It is my job to develop a new website, build traffic to our website, improve our SEO rankings and to build the Brown Minerals online brand. I am afraid that the work I will be putting into building our online brand may not be as effective since we share the same domain name with Brown Pet Products, which their website is outdated, they have their own traffic, links, etc. specifically for their products & industry. My question is, should we keep both websites in subfolders on the existing domain name or should we separate the websites and put them on their own domain names (BrownMinerals.com and BrownPetProducts.com)? Thank you0 -
Is it getting harder to sell SEO services?
Is it just me, or is it getting harder to sell SEO services? SEO costs more now and takes longer to achieve results There seem to be more good SEO agencies out there (gone are the days where the primary competition was offshore outsourcers and web design agencies) It seems that the number of agencies is growing faster than the number of companies buying services As online competition heats up, it takes more and more budget to really "win" in a market, but so few companies are willing to invest enough Any others notice similar trends? What will the future look like?
Industry News | | AdamThompson0 -
Does Penguin Help Negative SEO?
With negative link targeting seeming to become more and more of a ‘standard practice’ for more and more agencies and freelance SEOs (I, for one, have had to use the disavow tool far more than I ever thought I would) and the fact that there are more “link building services” that really only build ‘crap’ links than there were when that type of link building worked, I am honestly a bit afraid that Google is really just pushing SEO’s to the ‘dark side’ or at least handing black hat link builders a great tool for bringing down the competition. I had one SEO actually say to me “If my client can’t recover than at least I can target everyone that jumped ahead of them and only spend around $300 on bad link building”. This came from someone I NEVER thought would say anything of the sort and really got me to thinking’ “will this be the future of SEO?” I know the answer is no but still, it seems more and more people are just throwing their hands up and targeting competition rather than working on their own websites and with updates like Penguin I am afraid that more of my time will be spent disavowing links than building them.
Industry News | | Vizergy0 -
Help on implementing schema.org in our hotel website
Hi, We came across with this schema.org and we decide that it will be helpful in our website if we can implement it properly. But somehow reading through the documents still makes us confused on how to use it. Can anybody show me how to use it? For example in our homepage www.florahospitality.com I can use the itemType Local business on the content but I can also use the itemType Hotel on the Hotel Listing dropdown. Is it advisable the two type at the same time?
Industry News | | shebinhassan0 -
Can anyone recommend SEO Vendors in the NY NJ area?
I am looking for an SEO consultancy service preferably in New York, any suggestions?
Industry News | | EBDM0 -
Starting an SEO Business - Stuff you need - HELP
When you started your SEO Business what software do you use to give information to your clients? How did you decide what to charge for your services? What services do you offer? Best tools to use? Any other information you think might be relevant? Thanks ahead
Industry News | | paulbaguley0 -
Is their value in building your own website network?
--- I am moving this into open discussion to see if I can get a few more responses, I am very curious if anyone has experience in this area --- Hello, As a resource for my link building strategies I have often wondered if building my own 'web network' of sites would prove to be valuable in link building. For example, if I were targeting the travel industry (or insert a niche here) and created 30 websites on various related topics in the industry, would using outbound links from those sites to other relevant websites help increase domain authority? Obviously, I would need to avoid creating unusable sites with boilerplate content just for the sole purpose of linking. I am envisioning working websites/blogs that would be valuable on their own. Some thoughts and questions that have crossed my mind: If these sites are all hosted on the same server, would the link exchange end up in penalization in the SERPs? Being that the sites are designed to be quality sites on their own, can they share links between themselves if the links are relevant? This is already being done across the web, but what makes one network valuable and 'quality' vs another Being a web dev / host as well as SEO guy I would like to utilize those resources to create a network that is of quality and of value, but am not sure about things appearing 'unnatural'... It seems that the majority of link building falls into the 'unnatural' category as we as SEOs are constantly trying to place our links throughout the web vs. site owners linking naturally back to a website
Industry News | | Millibit0 -
Punchy Friday: Too much SEO Education?
This is not a question really, just an observation. Yesterday I was listening to "Stuff You Should Know" podcast, and it was about "Tickling". They were addressing how it is impossible to tickle yourself, and they theorized it was because our brain is AWARE that it's your own hand doing the tickling. The first thought that came to my brain was that our brain had put a "NoFolow" link on the tickling page of our brain website when it is from our own hands. I'm reading WAY to much about SEO . . . Happy Friday everyone.
Industry News | | damon12123