Please critique my seo packages page on my website
-
Hello,
I think there is a lot of room for improvement to my SEO packages (analysis) page on my website. Visit it by clicking here.
I've always done SEO for our own business, so I'm new to this. Any help is appreciated.
btw: I'm going to redo the chart on the page. I don't think profit and sales would ever compare like that. Thanks.
-
So you think, you are a seo specialist? Really!
-
Agree with most of the above.
And I'd add a more basic critique. I read the page twice, but am still unclear what I get for 3 months @ $350. Is it just analysis and no implementation? Few clients will wait that long for an analysis. Many expect to see analysis AND implementation AND and results....um...yesterday.
There are also a few unhelpful typos.
-
I agree with all above.
Think goals with every page of your website. For whom (target) is the page and what do you want them to do (goal) on your page. Lots of potential customers late in the sales funel (1) do already know what they want and what it is. Others need more explaining and need te be informed more (2).
-
Needs to know only what the benefit is working with you and need to fill in a telephone number so you can call them and close the deal
-
Need more information and want to be informed more (do not drown them though). You could offer them to download an whitepaper for instance.
-
-
Hey Bob,
How about making things a bit simpler for your potential customers? I'd suggest expandable bullet points, and you can include a piece of text within a point and have it function with the help of JavaScript. It'd look a lot more neat and clean.
I'd also show off others' testimonials, what others think about me and my services, and more importantly, what results I've achieved for others.
Best of luck!
-
Like Peter mentioned you have a lot of text. It is up to you but you may want to offer something free like a whitepaper.
I like your page http://bobweikelseo.com/ highlighting all your services. I like the call to action from that page.
Good Luck
-
Hi Bob
Looking at the page on your site, my first thought is that there is far too much text and information at this initial stage of your conversation with your potential customer for them to be able to process.
I would look at breaking down the page into a series of simpler bullet points outlining what you provide and avoid going into lots of detail.
Whilst I appreciate your motive for doing this will be the desire to be transparent with your potential customer, I think in many cases, they will neither understand or be concerned with how you are going to do their SEO (including the details of how many hours you will be spending), but will be more concerned with the benefits you will provide them with and the outcomes of your work for them.
I'm not sure that is what you want to hear and others may disagree with my thoughts, but I hope my thoughts are helpful.
All the best to you. Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Penguin Help Negative SEO?
With negative link targeting seeming to become more and more of a ‘standard practice’ for more and more agencies and freelance SEOs (I, for one, have had to use the disavow tool far more than I ever thought I would) and the fact that there are more “link building services” that really only build ‘crap’ links than there were when that type of link building worked, I am honestly a bit afraid that Google is really just pushing SEO’s to the ‘dark side’ or at least handing black hat link builders a great tool for bringing down the competition. I had one SEO actually say to me “If my client can’t recover than at least I can target everyone that jumped ahead of them and only spend around $300 on bad link building”. This came from someone I NEVER thought would say anything of the sort and really got me to thinking’ “will this be the future of SEO?” I know the answer is no but still, it seems more and more people are just throwing their hands up and targeting competition rather than working on their own websites and with updates like Penguin I am afraid that more of my time will be spent disavowing links than building them.
Industry News | | Vizergy0 -
SEO Conferences - Which to start with!???
My SEO / Internet marketing business (I also have contractors that handle web design and development) is going well and growing and I am interested in attending one of the many conferences. (SEO is my passion but I am more of a marketing guy than super technical) I was hoping for a little bit of advice from somebody who has been to some of them where would be good to start. Where should I start? I am in Wichita, KS. which is in the middle of the US (bring on the yellow brick road and Dorothy jokes) and don't plan to leave the country for one. PUBCON, SES, SMX, SEARCHFEST, MOXCON, PUBCON...... Thank you very MUCH for any advice. Super appreciate it! Matthew
Industry News | | Mrupp440 -
Looking For A reliable Chinese Based SEO Agency
Hey everyone, my company is looking for a reliable SEO agency to help with our chinese website: http://www.lunwenban.com/ I was wondering if anyone had any possible positive experiences with one? Carl
Industry News | | geekdesign0 -
PR Releases? Do they help your SEO?
Do PR releases help? Do links from PRweb.com carry no value? Was Matt Cutts being specific to the user's website in the Google Webmaster discussion, when Matt said "I wouldn't expect links from press release web sites to benefit your rankings, however." https://productforums.google.com/forum/#!topic/webmasters/O178PwARnZw/discussion
Industry News | | Thos0032 -
Any good White-head SEO Company for Nederland?
Our company in Nederland is looking to outsouce our SEO. We would like to find a local white head seo company to help us to get the best ranking. Any suggestions?
Industry News | | ringochan0 -
Searching for another Defender of the Front Page!
Greetings Mozfriends and Champions! My company is searching for a performance based SEO that can handle multiple websites and platforms at the same time. Was wondering if any of you fine people would be interested in such a quest. Please reply to the message or you can E-mail me at Jsmith@frontlinemobility.com. Good Luck Champions! Justin Smith
Industry News | | FrontlineMobility0 -
What is the best seo software?
This question is in relation to doing site audits and creating branded reports for clients. Do seo agencies create there own software or do you use one that is accessible for all? Also what do you think is the best general seo software?
Industry News | | paulbaguley0 -
New business acquisition for digital agencies from SEO and CRO
I have a nice simple question to ask all you mozzers out there, specifically if you work for a web design/digital agency. Does your agency get any new business clients through your SEO and CRO efforts? I'm asking this to try and build up a qualitative data set. I am responsible for all SEO and CRO at our agency for all clients along with our own website. Having increased traffic by over 200% in the last 12 months, and obtaining page one of Google for all our targeted keywords, we are still without any new business or ROI. We are fortunate enough to get a lot of great clients via word of mouth, a great sales team and client retention, I'd really like to know what the bigger picture is here? If I get enough data back, I'll make it into my first Youmoz post and share all the data with everyone :¬) I've now added a survey so you answer anonymously: There are only 5 questions in all, your time is greatly appreciated. http://www.surveymonkey.com/s/New_business_acquisitions_for_digital_agencies Any feedback gladly welcomed. Regards Sean
Industry News | | Yozzer0