Google Analytics Organic Accuracy?
-
Hi,
On a cool summers day, I was quenching my thirst for SEO Knowledge in the depths of Google analytics, When I stumbled upon a most troublesome sight.
I was Browsing the data inside Acquisition->Keywords->Organic and comparing them to Acquisition->Search Engine Optimization->Landing Pages, to find the results quite questionable..
Since Keywords->Organic measure the visits from the organic results, and Search Engine Optimization->Landing Pages measures the clicks onto one of my landing pages from Google, I assumed they should be the same or very close, (besides Keywords->Organic having visits from other search engines) but they were not the same, as a matter of fact it was telling me that Keywords->Organic visits = 1,474, 27.19% of total(5,422) and Search Engine Optimization->Landing Pages, clicks = 1,548 154.80% of total (1000).
Even worst the Search Engine Optimization -> Queries clicks = 1,123, 160.43% of total(700).
I have been searching, and come up empty handed in the answer so does anyone know why Google is showing me different results and strange numbers that don't make sense?
Any information is greatly appreciated?
-
Thank you for your answer Alan it was very helpful
Cheers
-
Google has stated for a long time that the data they provide is not 100% of the data in all instances. They instead use sampling data for much of their reporting, so that their system can provide rapid data for webmasters. No seriously viable analytics program has ever been able to provide 100% accuracy anyhow - people who block javascript, ad blockers, and several other methods exist for browser and network level blocking. This has always been the case.
As such, its best to only use analytics data (from any source) as a guide to trends only.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Paid traffic or "Paid Search" is not showing in my Google Analytics
Hi, I have two campaigns running in Google Adwords or Google Ads now and I saw in Google Ads account that I had 5 clicks today (09/18/2018) but when I try to search for this clicks in my Google Analytics in ACQUISITION > All Traffic > Channels I don't find nothing about "Paid Search" or something like that. Bellow is a picture of my Google Analytics account to prove it. The accounts are linked and I can find the 2 campaigns in the Analytics. How can I interpret this picture? Where the paid traffic is showing? or not showing there? Thanks Leandro uvAtrsg
Reporting & Analytics | | lmoraes0 -
Google Analytics - Tracking multiple thankyou pages?
Hi Guys, I want to track email opt-ins for multiple thank you pages. The setup is as follows: http://image.prntscr.com/image/57632e05a15f42fda0b8ffec2d176460.png I have not yet built the thank you pages, so i was wondering what the URL should be to make it easy to track them in GA? I'm thinking: domain.com/thankyou-page/page1 Then using regular expression in GA to track /thankyou-page/ Would this be a good way to go about it? Cheers. f6c7r0
Reporting & Analytics | | spyaccounts110 -
Google Analytics SEO Queries Not Showing
Hi All, This might be a silly question, but for all the properties I monitor in Google Analytics, I'm now showing no data for SEO Queries under Acquisition for the past 6 days. Normally I would expect a few day delay in queries, but nothing for 6 days is somewhat peculiar especially as it was functioning fine prior to November 12th. Does anyone have insight into what might be going on? Thanks! URaNMa3
Reporting & Analytics | | amichaels0 -
Universal Google analytics e-commerce tracking code?
Hi Mozzers, I have never setup a universal google analytics e-commerce tracking code before and my concern is what exactly do I need to add on the cart thank you page? Can someone send me a sample of code I need to be adding? What kind of customization does it require? The more details you can provide the better! Thanks!
Reporting & Analytics | | Ideas-Money-Art0 -
AHHH... Google Analytics just changed!
There's now an acquisitions tab.. but I can't figure out how to sort referral traffic by referral path.
Reporting & Analytics | | S.S.N0 -
Google Analytics data - Canonical problems?
Hi everyone, We're trying to determine why Google Analytics is showing multiple versions of the same page as having "landing page traffic". For instance, these 2 pages are both shown as landing pages in GA: www.oursite.com/product_page
Reporting & Analytics | | darkgreenguy
www.oursite.com/product_page/ This occurs many times in Google analytics. Also, there are instances such as these: www.oursite.com/index.php/custom_product_url www.oursite.com/custom_product_url I can't find anything in Google Webmaster tools that would indicate a problem. However, this GA data is making me think there are duplicate content issues on the site... Thanks in advance for any help...0 -
Track banner ad with google analytics
Hi We have a top banner ad on an external renown site only to attrack traffic. It does show up in google analytics, but i have seen some increase in (direct) / (none) traffic. Is there anyway i can track it when banner is showed from 2 separate URLs http://www.tv2torget.no/bedrift/netthandel/ and http://www.tv2torget.no/bedrift/netthandel/barneklaer/ Thanks Dan Lærum
Reporting & Analytics | | danlae0 -
Disclaimer about using Google Analytic?
When using GA on my Website do I need to have a disclaimer that 'We are using Google Analtyic to Track information'?
Reporting & Analytics | | daracreative0