Bing Adwords
-
Hello Moz Community,
I am curious to see if anyone else is experiencing the troubles I am having with Bing Adwords.
In the past (not even a month ago), my companies campaigns were driving great traffic, with high CTR, Conv. Rate, and low CPC; but recently (start of February) traffic has increased (not the good kind) and CPC has gone through the roof. When I say not the good kind, I mean the traffic we are getting is not relevant at all to our industry our the campaign/ad groups targets at all. These campaigns have been running for a good year with regular maintenance and great results.
I keep up to date with all the negative words, constantly am A/B testing copy and landing pages, and keeping up to date with good SEO/SEM habits. Since February has started like I said traffic has increased (not the good kind) and search queries seem to be more and more outrageous by the day.
I guess my question is has anyone else experienced this and is it a possibility that Bing (Microsoft) loosened up their algorithm to drive more (I hate to say it) money into their pockets? I haven't heard/read anything publicly that they made such a change but I have read that they have had an increase in profit and a majority of CPC for accounts have increased without actual search share going up.
Please feel free to share you thoughts about this and if you have experienced this in anyway.
Thanks All,
Brian
-
John -
Again thank you for the insight. I will take a look at that report and see if there is anything out of the ordinary in terms of spend, etc.
Thanks again
-
Our Adwords CPCs are less than our Bing CPCs pretty much across the board. From what I've read, that's the norm. So it does sound like something fishy is going on. If your Bing CPCs are up, it's likely true for your competitors as well, so they're probably also suffering.
The search partners report in Bing is pretty great... sometimes I've seen spikes on specific search partners that have caused a fair amount of wasted spend. I believe in their interface they call it the "Website URL (publisher)" report. Thankfully, it's easy to exclude specific partners. That would be my #1 suspect for wasted spend!
It should help to segment them because CTRs and CPCs are both much lower (at least for us) on search partners as compared to the Bing/Yahoo properties.
-
John -
Thank you for the response. We have not considered breaking out our search partners and I think I might give that a try. I know that there are competitors out their that bid on our search terms regularly and it does drive our CPC up but I have never seen it to this extent.
We currently have the same campaign running in Google and our CPC is 75% less than Bing/Yahoo currently with the same competitors bidding on our terms now.
Thank you for the insight though...I will continue to look at the data and reports and see if I can come up with an explanation as to why this is occurring.
-
With their reports, you should be able to figure out what's going on and where all this extra traffic is coming from. Is the extra traffic from Bing/Yahoo, or from their search partners? From specific queries? From specific locations? Maybe a new advertiser is on the scene for a lot of your queries driving the price up? It's hard to answer that question without digging into the data.
I read this recently from the SEER blog regarding separating Bing/Yahoo from their search partners, and I'm trying it out. The performance difference between the two for us is large, so I'm hoping this will help!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adwords Bidding
I'm just reaching out to get some help with regards to Adwords bidding. I find we are great at comprehensively setting up a campaign but struggle to know exactly what to do regarding setting the bid at the right amount for a keyword. Our current strategy is to maximise Impression share for keywords and therefore we generally look to endeavour to adjust bids to maximize this metric. Is there are good process to use for Adwords bidding or something someone can direct me to in order to uncover the things to consider when adjusting this bidding amount?
Paid Search Marketing | | Gavo0 -
Adword San Francisco Reach number
Hello, I have noticed in Adwords, when I select San Francisco or San Francisco county as a location for the campaign, it shows the reach as 7,220,000 Now I know that reach may be different from census data and depends largely on number of google signed-in users. But this number is waaay of. According to census there are only about 850,000 people in SF county, lets add as much that commute to SF for work, then we still have only 1,700,000 - not even close to 7,220,000 google is reporting. Also note that for the rest of the Bay Area counties the Adwords reach numbers match very closely census data. Any ideas?
Paid Search Marketing | | SirMax0 -
Adwords inital offer / plan towards a client
This must have beeen asked before, but I have been Googleing all day to find a sample offer made by some premium agency. I am working on my very first Adwords offer and although I certainly have my own ideas what to include, I would love to see an offer that has a great flow and layout. Could somebody please give me a link where I can find something?
Paid Search Marketing | | Valdo22220 -
Potential problems with multiple users of an adwords MCC
Morning all, I have had a query regarding granting access to an MCC account for people using various platforms. Now this a pretty specific query for an area outside my expertise, and conveniently both our PPC guys are on holiday so thought i would reach out to the community. Full request is this: "On the mcc I am slightly concerned about that, from experience I have run into problems especially with granting access for usage of API’s on an account, so if for example we wanted to use marin they would need access then another wanted to use adobe they would need another and if they are all sat under the SSM teams mcc that could be problematic or we would have to set up another." Any help would be appreciated. Thanks, Tom.
Paid Search Marketing | | Sarbs0 -
Adding nyc to a keyword in Google Adwords
Hello. If I have a keyword in Google Adwords that is using phrase match ("keyword"), could it be useful to add the keyword phrase "keyword nyc"? Even if I did not add the second keyword phrase, my ad would be triggered if someone searched for "keyword nyc." So would it be redundant to add the second keyword phrase? Thank you!
Paid Search Marketing | | nyc-seo0 -
Curious about Adwords keyword tool results.
Why the Google Adwords Keywords tool says there are 0 local monthly searches for a keyword or shows a dash, but in spite of this there's competition for those keywords (up to 0.42 in some cases) ? Thanks!!
Paid Search Marketing | | gerardoH0 -
Adwords Bulk Discount
Had a few calls recently from agencies offering bulk discount on Google Adwords spends if we pass management over to them and spend more than £5,000 ($7,500) a month, they claim they can offer a 5% discount over what we're currently paying... Can't find anything about this, does Google offer such a deal to agencies?
Paid Search Marketing | | digitalarts0 -
Tagging Bing PPC
I am trying to tag my bing cpc in GA using the URL builder tool: http://www.google.com/support/analytics/bin/answer.py?answer=55578 It is incredibly tedious, and in order to get to the level of adwords, I have to create a unique URL for each keyword! Ahh, please tell me there is a better way!
Paid Search Marketing | | QuickLearnTraining0