Verifying Site Ownership & Setting Up Webmaster tools for clients who use Hubspot
-
We are a Hubspot partner agency. I'm trying to find the best route for managing Google's tools as an extra resource for insight, not the primary basis for marketing effort. I also want to explore adwords in more depth. Finding a lot of our clients don't have one or the other or both Analytics/Webmaster tools in place.
- Can I verify site ownership to set up webmaster tools simply by having admin access to their analytics account or will that require ownership of the analytics account? With Google merging things together these days I'm not sure of the best approach to take.
- Usually clients have their site hosted somewhere and built on some platform and ADD a Hubspot blog and the landing pages/cta's, Hubspot tools on a subdomain hosted by Hubspot. Hubspot has tools in it's website settings for adding google analytics (actually it's just a field to add code to the header area). If a client has universal analytics on their primary domain do I still need to go and add a separate analytics property for the subdomain and go through Hubspot's tools to install it on the subdomain? Or just use the same code from their primary domain and add it to the Hubspot header? What is the best route?
Any additional thoughts on this subject are welcome - with so much updating and changing coming from Google (and Hubspot as we implement 3.0 - COS) I'm trying to avoid wasted effort, outdated methods, etc.
Thanks!
-
We were able to successfully verify ownership using the Meta Tag method from WMT. We copied the meta tag, logged into Hubspot, and under Content Settings > Page Publishing, we pasted the meta tag in the Site Header HTML box.
Hope this is helpful!
-
I'm curious - were you able to figure out how to verify Hubspot content in Webmaster Tools?
-
I'm a Hubspot user and have been unable to verify the subdomain we are using in WMT, as the root returns a 404, and webmaster tools will only accept a URL with a 200 response.
Hubspot will not allow you to put files in the root directly eliminating the file upload option...
I'm curious to learn if you were able to find a way to verify.
-
If they don't have a Webmasters account, you don't need Analytics to set it up. Just just need your own Webmasters account and add it that way.
The second scenario is exactly that. Remove the code from the website and re-verify again.
-Andy
-
Thanks for the feedback.
Andy, what about when they don't have a webmaster account in place. Most of the time, they don't - so I'm wanting to add that (set it up for them) and use the analytics to verify site ownership. Sounds like Bill is doing it this way.
If they already have a webmaster account in place and don't know it (someone created it for them and either didn't tell them or it got lost in personnel changes and so on) what's the remedy? Find and remove the code from the website and start fresh?
-
Hi Lisa,
If you want to verify a website, then you need access to their Webmaster account. They will need to set you up as an admin, or you will need to add them to your own profile.
As an admin, you can do most things, but you will never be able to do things like send a disavow file - this needs the owner to do it.
-Andy
-
Lisa, if you have admin access to the Google Analytics accounts, that generally should be enough to verify Google Webmaster Tools. I have only run into issues verifying the site with Webmaster Tools if the site doesn't have the latest Google Analytics tracking code on it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Need advice on setting up primary domain and shopify site analytics to work best together
Hello, I have a client that I have been working on their primary site for the last year or so. In the last month they decided to have one of their internal employees setup a small shopify store. Now they are asking for the analytics tracking codes for it. My question for you is what would be the best way for me to set that up? variables: primary domain and shopify domain, google and bing analytics Have been looking at how cross domain tracking works (https://support.google.com/tagmanager/answer/6106951), and the instructions for setting up ecommerce in analytics for shopify (https://help.shopify.com/manual/reports-and-analytics/google-analytics/google-analytics-setup). But am still not 100% which route would be the best, any input would be greatly appreciated! thank you, Dustin
Reporting & Analytics | | pastedtoast1 -
Google Analytics and Webmaster Tools Setup for Agencies
Hi, As agencies, what are people finding to be the best practices for allowing multiple members of the agency's team to access client WMT and GA data? Have a generic "analytics@myagency.com" account that's used for the shares, that anyone in the agency can use as needed (limited, of course, not admin). Have the individual person at the company use their company email for the share for each particular client? employee@agency.com. Yet what happens when we need someone else to check the GA or WMT data? Any advice is much appreciated.
Reporting & Analytics | | Titan552
Thank you!0 -
Wordpress site with increase number of Crawl(400 response Code) errors in Others section of GWT
I have a wordpress site http://muslim-academy.com/I check in Google Webmasters tool today and I see the increase number of errors in Others area of Google webmaster Tool.The error code is 400http://muslim-academy.com/%D8%B3%D9%8A%D8%B1%D8%A9-%D8%AA%D8%A7%D8%B1%D9%8A%D8%AE%D9%8A%D8%A9-%D9%84%D9%84%D8%B1%D8%A6%D9%8A%D8%B3-%D8%AC%D9%85%D8%A7%D9%84-%D8%B9%D8%A8%D8%AF-%D8%A7%D9%84%D9%86%D8%A7%D8%B5%D8%B1-2/%D8%B3%D9%....%3Cbr%20/%3E________________%3Cbr%20/%3E___________%3Ca%20href=?lang=zhOne of the example link of this error.Can you guide me why the number of errors are increasing and how to fix the existing errors.
Reporting & Analytics | | csfarnsworth0 -
Can you use an advance segment as a metric or dimension for another advance segment in GA?
I have 3 advanced segments set up: Branded keywords Non-branded keywords (all) irrelevant non-branded keywords. irrelevant non-branded keywords are keywords where the visitor is not ready to purchase. for example keywords including terms such as "ideas" or "how to".. these have generated 0 conversions for us, and I want to track these separately from keywords that have a chance in converting, since the conversion rate between the two groups vary a lot. for the advanced segment "branded" - i listed a listed of keywords pertaining to the company name - using includes, Matching regexp and | (pipe) between keywords for advanced segment "non-branded keywords" - i took the same list and excluded matching regexp | between keywords. **for advanced segments "irrelevant keywords" ** - i took one word as the keyword and used includes, contains, and the keywords.. using OR statement between keywords. pipe doesn't seem to work with the "contains", and only seems to work with "matching regexp". **What i want to do is excluded all items from "Irrelevant keywords" in advanced segment "Non-branded keywords". but i can't seem to exclude based on another custom segment. **nor can I list - [X statement OR (statement y OR statement Z OR statement AB)] any thoughts on handling this logic?
Reporting & Analytics | | S.S.N0 -
Homepage on page 2 for site:domain
Hi all, today I noticed that our homepage is located on page 2 if you do the site:domain query. As far as I know, the site:domain results mirror the importance in the eyes of Google. Some time ago, our homepage was the first result. I have to say that we do not often have changing elements or new content on the homepage, it is more like a static page. But still the most linked to page on the domain... What conclusion can I come to? Is our homepage of lower importance to Google than some time ago? Is it a problem for SEO? As we backed down our advertisments, the traffic from branded keywords fell the last months - could this be an explanation? And, most important: do I have to worry? (Besides, the SEO-traffic is fine and growing..)
Reporting & Analytics | | accessKellyOCG0 -
Fb, twitter, etc stats tool?
I once saw a tool (from Distilled, I think?) where you would input your blog post or page URL, and it would give you a table showing how many Facebook likes, Tweets, etc that page has gotten. Does anyone have the URL for this or a similar tool?
Reporting & Analytics | | AdamThompson0 -
Google Analytic Tracking Issue (&utm_nooverride=1)
Hello, We have a problem that means we are unable to track our AdWords and organic work at all. Looking at "/All Traffic Sources" and clicking on "Ecommerce Tab" in Analytics we can see that (made up ratio :)):
Reporting & Analytics | | jannkuzel
£2 is attributed to Google/ CPC
£1 is attributed to Google / Organic
But £100 to Payment Provider/ referral and also various referrals from banking transaction pages. All of the revenue/conversions are being credited to the payment provider or the bank security checks the payment goes through. After having done some research we have found that the problem may be that Google Analytics attributes the purchase to the most recent click (on the payment provider button) rather than the initial click on the cpc campaign/organic or direct etc. Some people have suggested using the "&utm_nooverride=1"
tag which we wanted to run past you guys and confirm whether adding
this tag to the payment provider 'buy now' button on our website will
presumably fix this referral problem? Alternatively does the tag need
to be entered into our CPC campaigns as well? Or can you please guide
us in another way? We have also heard that "cross-domain" tracking could be the solution. So we are really confused what to do and where hoping someone had maybe been through something similar and could advice before we fully launch into a solution. In addition, it should be noted that our 'Goals Funnel Visualisation'
of 'checkout' breaks up at the penultimate stage of the checkout. All
customers exit through the /checkout_process (penultimate) but are recognised returning to the successful checkout page but there is a missing link in between these
two stages as 0% pass through is shown even though they do return? Thank you so much in advance for all your help.0 -
Google Webmaster Backlinks
How can I view/download all my backlinks in google webmaster ? Currently when I try to download or view it shows only "Top 14 domains linking to" information and not ALL the links.. Any thoughts?
Reporting & Analytics | | krishru0