Need advice on setting up primary domain and shopify site analytics to work best together
-
Hello,
I have a client that I have been working on their primary site for the last year or so. In the last month they decided to have one of their internal employees setup a small shopify store. Now they are asking for the analytics tracking codes for it. My question for you is what would be the best way for me to set that up?
variables: primary domain and shopify domain, google and bing analytics
Have been looking at how cross domain tracking works (https://support.google.com/tagmanager/answer/6106951), and the instructions for setting up ecommerce in analytics for shopify (https://help.shopify.com/manual/reports-and-analytics/google-analytics/google-analytics-setup). But am still not 100% which route would be the best, any input would be greatly appreciated!
thank you,
Dustin
-
Oh man, thank you so much, you are the best Trenton! I truly appreciate the help.
-
Hey Dustin,
With this implementation I would do a single GA code with cross-domain tracking setup. You don't necessarily need to use GTM to implement it, but you can if you so choose. Here's a link to Google's resource on cross-domain tracking. If you need additional resources I'd check Simo Ahava's resource here.
Shouldn't be too big of an issue once you get started. Let me know how it goes!
If you need any additional help, let me know!
Regards,
Trenton -
Hi Trenton,
Thanks for the response I really appreciate the feedback.
-
Is the shopify site located on the same domain or a different domain?
-
The shopify** store is located on a different domain. **
-
If different: Are you looking to track user journeys as the pass between the two properties?
-
**I am hoping to track the user journey through the process ideally, so I can refine pages that are hit or missed through the sales funnel etc. That is why I was looking at the tag manager as a possible solution, but besides setting up goals I don't have much experience with tag manager. **
-
You said Bing analytics, are you running Bing Ads that you're wanting to track or what are you referring to here?
-
At the moment they are not running bing ads, although their competitors are so I could see it being something in their future. Plus I want to make sure that their site and shopify site are being indexed properly.
Thanks a ton for the input.
-
-
Hey Dustin,
I'd like to get some more information before I give you a more in-depth answer, but my quick response is below.
- Is the shopify site located on the same domain or a different domain?
- If different: Are you looking to track user journeys as the pass between the two properties?
- You said Bing analytics, are you running Bing Ads that you're wanting to track or what are you referring to here?
Quick answer:
Setup an additional property within the existing Google Analytics account for the shopify domain so that it has a unique tracking code. Then follow the instructions included in the link you provided above to get tracking setup.
Note: If customers are moving from one property to the other you will NOT be able to see their entire user journey with this setup.I look forward to hearing back so I can provide you a more exact solution for your unique situation.
Regards,
Trenton
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Was Google Analytics and Adsense Down Today?
For the last 4 hours of so we were registering zero users and Adsense reporting has not changed. We checked the site, and there were no problems. It seems for some reason there was no reporting. Just now it came back up and we are showing live traffic. Trying to figure out if this was a problem specific to us or if it is on Google's end. Thanks,
Reporting & Analytics | | akin670 -
Analytics options for website builder
I'm working on a website builder with a few friends and we would like to track traffic statistics for each site built on our platform. We're looking for a solution to dynamically generate analytics for each site published on our platform. I've used Google Analytics for a number of years, but I'm not sure if it's capable of doing something like what we're looking for. Any chance someone could throw me a bone? Thank you in advance!
Reporting & Analytics | | NickMacario0 -
Conflicting numbers in Google Analytics
I am getting 2 completely different numbers in Google Analytics.According to the graph on my Dashboard organic traffic decreased ~40% comparing June 7 -> June 6.However, when I dig a bit deeper and look at the 2 dates specifically compared to each other I get a `3% increase in traffic.When I look at the traffic on just June 7, I get the number indicating the increase.Any ideas or someone getting similar conflicting numbers??
Reporting & Analytics | | theLotter0 -
Google Analytics Code
We have a quick question about our Google Analytics code: We recently updated to a re-marketing Analytics code, and some of our traffic numbers seem to be off by a bit. I used the Google Tag Assistant Chrome Extension today, and noticed that it's finding our old Analytics code on our pages, but it's coming up as an error due to "no HTTP Response". I am attempting to remove this code from the website, but it is nowhere to be found in the HTML coding. Only the current one is there. So I'm wondering if this second Analytics code is effecting our traffic and reporting, even if the code is currently non-functional? and if it is, how could I go about removing it if it's not currently in our HTML? Thanks!
Reporting & Analytics | | PlanetDISH0 -
Will my Google sub domain filter work
Bon Pormeriggio from cloudy hot sticky & Humid Wetherby UK 😉 I have three sub domains which are reporting all the same stat traffic. Phase 1 is complete in that sub domain tracking has been configured in the analytics code for: http://en.lewispr.be/
Reporting & Analytics | | Nightwing
http://fr.lewispr.be/
http://nl.lewispr.be/ But now i want to get traffic just from http://www.en.lewispr.be/ (Previously all three subdomains reported exactly the dame data). But its this stage I just want to double check. Ive set up a filter correcly as illustrated here:
http://i216.photobucket.com/albums/cc53/zymurgy_bucket/check-en-sub-domain-tracking_zps1b24f8af.jpg Will what ive done give me just traffic arriving at http://www.en.lewispr.be/ and not continue the problem of all three sub domains reporting exactly the same traffic?
Grazie tanto,
David0 -
Using Filters On Google Analytics
Hi Guys, I am In need of some technical help with regards to Google analytics. One of my clients has a site providing HR Software on SaaS basis. The users login via the site for the various HR Tools. Obviously this is skewing the analytics data and showing 10,000+ extra visitors that actually don't exist. Now I understand i can add filters and exclude certain pages for instance the login page, however, some users will visit the home page then click login. How can I exclude them just to show new visitors to the site rather than users that are just trying to login. Hope this makes sense Neil
Reporting & Analytics | | nezona0 -
Viewing image search data in Analytics?
How do you view image search data in Google analytics? Do you need to apply tracking or can you drill down into the default data? Thanks.
Reporting & Analytics | | Bondara0 -
Google Analytics censoring keywords?
The top keyword on our real time GA is showing as a blank. There's a topic of a sexual nature in our talk threads trending on Twitter right now which is driving a lot of traffic and I'm wondering whether Google have censored the keyword. The next few keywords are our name and variants of. Could there be some other reason why this word isn't showing up? Has anyone else experienced this?
Reporting & Analytics | | CecilyP0