Domain authority for a new site
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Hi we a starting a new web which will be optimised for key words. What can we expect in terms of Domain authority when it comes to starting a brand new website? We will be devoting quite a significant amount of money in our AdWords campaign budget to promote the site and the products.
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Hardley 111, NAP stands for name, address, phone number
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Hi Sangeeta,
Thanks for the the answer can you explain what NAP refers to?
Thanks,
Pete
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Hi Keri,
thank you for bringing that to my attention. I hope I have cleaned it up enough to be more helpful.
All the best,
Thomas
PS
I think Sangeeta means getlisted.org
Sangeeta,
please correct me if I'm wrong.
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Thomas, I think part of your answer got cut off or repeated. Could you review what you wrote and edit it a bit to make it more understandable? Thanks!
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Does your website have a blog? If yes, you can start posting good and interesting content. Use an email list and social media to network it and get some links. Gradually DA and PA will increase. Additionally, add you business to local listing sites especially those mentioned on listed.org. Make sure the NAP is consistent. That should get you some authority.
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Here is a link discussing domain authority.
http://moz.com/learn/seo/domain-authority
I would also recommend reading John Doherty's post on domain authority/domain trust
http://www.johnfdoherty.com/four-factors-domain-trust/
this is an extremely hard question to answer. I would say you will start out with 0 domain authority or 1 and a your site will change determined by how much quality content and semantic data a.k.a. relevant content links everything that matters to Google will matter to you. Please look at the learning section
In the 4 factor post from John he goes over these 4 factors.
Domain Age
Link Diversity
high-quality Relevant inbound links.
internal linking.
just spending money on a AdWords campaign will have no bearing on your domain authority
have no bearing on your domain authority. You can have a high quality score if you follow the advice given by Google and companies like word stream.
However it sounds like you're talking about domain authority which really is more based on inbound links, social scores, age of the domain Age, relevancy of links, internal linking. and Will not be affected by spending money on a Google ad words campaign.
I hope this helps,
Thomas
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Sudden, unexpected fluctuations in any core metric you use in reporting have the potential to make your job more difficult, so we want to help you start the conversation about this change with your stakeholders. Let’s start with the “why” ... Why is Moz changing the DA algorithm? The Search Engine Results Page (SERP) is constantly changing. Rankings change and the algorithms that drive those rankings change. For Moz to ensure you have the most accurate prediction possible, it means we need to update our algorithm from time to time to ensure it delivers on its promise. You trust Moz, in part, because of the accuracy of the data we create. We want to make sure that we’re providing you with the best data to make your work easier. To ensure that DA continues to accurately predict ability of sites to rank, and to remain reliable over time, we’ve decided to make some improvements. What can I expect from the DA algorithm update? Many sites should expect to see a change to their current Domain Authority score. Depending on the site, this change might be insignificant, but it’s possible the new algorithm will cause material adjustments. The new Domain Authority takes into consideration a number of additional factors, such as link pattern identification and Moz’s Spam Score metric, to help you deploy your SEO strategy. How can I prepare for this algorithm update? I recommend that you reach out to your stakeholders or clients prior to the March 5th launch to discuss this upcoming change. This can be an opportunity to both refresh them on the utility of Domain Authority, as well as plan for how to use it for additional link building or ranking projects. Visit this page to check out resources that may help you to have conversations with your stakeholders. If you feel inclined to save a snapshot of your current Domain Authority and history, you can consider exporting your historical data from your Moz Pro account. Is historical data changing? Yes. When the new DA algorithm goes into place, all historical data will be affected. However, for anyone who has an active Moz Pro campaign, you will be able to see a historical representation of the old DA line for reference for an interim period. As the “Metrics over time” chart is designed to help track your work over time, we believe applying the update to both past and present DA scores will help you to best track linear progress. Is Domain Authority an absolute score or a relative one? Domain Authority is a relative, comparative metric. Moz evaluates over 5 trillion pages and greater than 35 trillion links to inform Domain Authority. Your site’s links are evaluated amongst those trillions of links. Because of this, it is important to compare your DA to your competition, peers, and other sites that show up in search results important to your strategy. In terms of how to use Domain Authority, nothing is changing. If you use it to evaluate domains to purchase, it will function exactly the same. If you use it to find hidden keyword ranking opportunities, it will still be your best friend. It’s the same trusty tool you used before — we just sharpened for you. I saw a change to my DA when Link Explorer launched last April. What’s the difference between that change and this one? In April 2018, Moz released its new link index along with its new research tool, Link Explorer. Because the link index was so much larger than the previous index, and because Domain Authority is based on attributes discovered in that index, scores changed. Any changes that occurred were due to the upgrade of that link index, not how the algorithm calculated scores. The change coming in March 2019 will be an actual algorithm update to how Domain Authority is calculated. How will Page Authority (PA) be affected by this update? Page Authority will not be impacted by the March 2019 update. 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