Domain authority for a new site

[Hardley111]

Hi we a starting a new web which will be optimised for key words. What can we expect in terms of Domain authority when it comes to starting a brand new website? We will be devoting quite a significant amount of money in our AdWords campaign budget to promote the site and the products.

[WesleySmits]

Hardley 111, NAP stands for name, address, phone number

[Hardley111]

Hi Sangeeta,

Thanks for the  the answer can you explain what NAP refers to?

Thanks,

Pete

[BlueprintMarketing]

Hi Keri,

thank you for bringing that to my attention. I hope I have cleaned it up enough to be more helpful.

All the best,

Thomas

PS

I think Sangeeta  means getlisted.org

Sangeeta,

please correct me if I'm wrong.

[KeriMorgret]

Thomas, I think part of your answer got cut off or repeated. Could you review what you wrote and edit it a bit to make it more understandable? Thanks!

[Sangeeta]

Does your website have a blog? If yes, you can start posting good and interesting content. Use an email list and social media to network it and get some links. Gradually DA and PA will increase. Additionally, add you business to local listing sites especially those mentioned on listed.org. Make sure the NAP is consistent. That should get you some authority.

[BlueprintMarketing]

Here is a link discussing domain authority.

http://moz.com/learn/seo/domain-authority

I would also recommend reading John Doherty's post on domain authority/domain trust

http://www.johnfdoherty.com/four-factors-domain-trust/

this is an extremely hard question to answer. I would say you will start out with 0 domain authority or 1 and a your site will change determined by how much quality content and semantic data a.k.a. relevant content links everything that matters to Google will matter to you. Please look at the learning section

In the 4 factor post from John he goes over these 4 factors.

Domain Age

Link Diversity

high-quality Relevant inbound links.

internal linking.

just spending money on a AdWords campaign will have no bearing on your domain authority

have no bearing on your domain authority. You can have a high quality score if you follow the advice given by Google and companies like word stream.

However it sounds like you're talking about domain authority which really is more based on inbound links, social scores, age of the domain Age,  relevancy of links, internal linking. and  Will not be affected by spending money on a Google ad words campaign.

I hope this helps,

Thomas