Is KEI metric still commonly used by SEOs
-
I'd like to ask about the KEI, is it used by now? and is it really matters ? I guess # of results by Google is not a good metric to decide if the keyword is good or not? I'd really appreciate your inputs
-
Thank you so much for the informative answer, alankoen123
I just want to know, if it's still being used by others SEOs here on MOZ?
-
According to the KEI definition, the best keywords are those that have many searches and that don’t have much competition in the search results. A low KEI is therefore preferable.
I agree with Brian Ostergaard at http://keeyword.com/keyword-effectiveness-index-kei-2/ who says: the KEI makes no statement about the quality of the competition. "While there might only be a few competitors in the search results, these competitors could be big players with big SEO teams and thousands of back links."
The most important tool for SEOs are the tools they are comfortable with -- they may stick with or move away from certain tools over time.
You ask a great question because tools have arguably evolved in sophistication and ease of use from the early days of SEO when KEI and similar tools were the predominant tools. Taking a close look at the analytical tools available in Moz.com you find the important aspects covered -- keyword analysis, on-page, link and competitor analysis, analytics and social. In Moz, you can dig deeper very easily to investigate why a keyword is not appearing higher in search engine page ranking. Simply click on an icon and you're there.
So, again great question. My advice -- don't abandon what's working -- search and use additional tools that work for you and your company or clients. And one type of analysis such as KEI should not be relied upon entirely. Keep improving and evolving as new tools and techniques get added to Moz. If you're using other tools, do the same.
Keep those questions coming -- this is a great community for dialogue and the most insightful answers to a variety of different types of questions.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can keyword research be used across different similar sites in different countries?
I am assuming the answer to this question is no but confirmation would help. I have a site in the UK and a site in Spain both on the same topic but different copy and obviously language – therefore I am assuming it is not possible to produce keyword research on the UK site and use the results on the Spanish site?
Keyword Research | | Jason_Marsh1230 -
SEO'd Title Tag for Product Pricing Page with Little to No SV for Product Pricing Related Terminology
Hello, What should one do about a title tag for product pricing page (of a SaaS company)? The only keywords/phrases that have SV are "Acme Pricing" "Acme Product Pricing" and "Acme Solutions Pricing", but obviously I don't want to use all three since "Acme" and "Pricing" repeat in all three. Should the title tag just be "Acme Pricing"? In past experiences, a title tag that short typically gets changed by Google in SERPs. Should one not optimize the title tag at all? Any thoughts, suggestions, would be greatly appreciated! Thanks!
Keyword Research | | Scratch_MM0 -
Does Using Brand/Company Name in Title on Multiple Pages Cause Cannibalization
I'm trying to rank for brand-name related keywords for a website. Most of the titles on the site include the page topic followed by the brand-name separated by bars or dashes (ex: title= widget | My Brand). Is this creating cannibalization for the brand-related terms? I was wondering if it was better to leave the brand out of the title all together except on a dedicated page. However, due to the nature of the business I work for there are multiple recognized iterations of the name including acronyms and long-form and short-form versions and creating content for each targeted iteration seems superfluous.
Keyword Research | | BiskEd1 -
How many times to use a keyword on a page?
Okay, so i have read around, and watched Matt Cutts' video on this and read rand's post about this. But, I still have questions; how many times should I use a keyword on a page? I have read for shorter pages 2-3X and 4-6X for longer pages. I know to put it in the url title h1, the first paragraph and sprinkle it around the page. Is it all realtive to how long the content is? or should I just be following the 2-3X and 4-6X rule? Thanks for your help. Peter
Keyword Research | | PeterRota0 -
Using city location in keywords?
Hi all, new to SEO MOZ and SEO in general. I'm trying to do some keyword research to choose keywords and keyphrases for on page SEO as well as an Adwords campaign for a real estate agency that focuses on luxury high rise condos and homes in the Dallas area. My question is, when choosing keywords do you need to include your location in the key phrase? For instance luxury real estate or dallas luxury real estate? Any input would be appreciated! Thanks!
Keyword Research | | strategit0 -
Can I Trace The Keywords From a PPC & SEO Campaign That Brought The individual To My Site Without Using a Call Tracking Service?
Hi All I was wondering if it is possible to trace the individual keywords/key-phrases that someone has used to get them to my pages/site and if they came in from PPC or SEO, preferably without having to use a call tracking service, code under number, or multi-telephone line system? Regards Nic
Keyword Research | | KDWeb0 -
What Keyword reasearch tools are you using?
I'm finding the Google tool to be inadequate for our needs. Does anyone have any suggestions of a better tool out there.
Keyword Research | | Xcellimark0