Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is KEI metric still commonly used by SEOs
-
I'd like to ask about the KEI, is it used by now? and is it really matters ? I guess # of results by Google is not a good metric to decide if the keyword is good or not? I'd really appreciate your inputs
-
Thank you so much for the informative answer, alankoen123
I just want to know, if it's still being used by others SEOs here on MOZ?
-
According to the KEI definition, the best keywords are those that have many searches and that don’t have much competition in the search results. A low KEI is therefore preferable.
I agree with Brian Ostergaard at http://keeyword.com/keyword-effectiveness-index-kei-2/ who says: the KEI makes no statement about the quality of the competition. "While there might only be a few competitors in the search results, these competitors could be big players with big SEO teams and thousands of back links."
The most important tool for SEOs are the tools they are comfortable with -- they may stick with or move away from certain tools over time.
You ask a great question because tools have arguably evolved in sophistication and ease of use from the early days of SEO when KEI and similar tools were the predominant tools. Taking a close look at the analytical tools available in Moz.com you find the important aspects covered -- keyword analysis, on-page, link and competitor analysis, analytics and social. In Moz, you can dig deeper very easily to investigate why a keyword is not appearing higher in search engine page ranking. Simply click on an icon and you're there.
So, again great question. My advice -- don't abandon what's working -- search and use additional tools that work for you and your company or clients. And one type of analysis such as KEI should not be relied upon entirely. Keep improving and evolving as new tools and techniques get added to Moz. If you're using other tools, do the same.
Keep those questions coming -- this is a great community for dialogue and the most insightful answers to a variety of different types of questions.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does &pws=0 still work?
Hi All I have have been kind of out of the seo scene for a while, does &pws=0 still work? I only ask as the search console says our brand name has droped to an average postion 3 ( instead of 1), but every time I check I we are 1st ( and I can see anything behind it that could possiabley get in front of it. Thanks Edit: Actually I also tried testing incognito, via a proxy and &pws=0, we are always 1st
Keyword Research | | PaddyDisplays0 -
Apostrophes impact on SEO
I have a question about the use of Apostrohes in the text of your site for your keyword. Most of the info I have found says in most cases it does not matter, but it depends. Most of the info about this issue I have found is a few years old. I am leaning towards not using it at all to make it easier for everyone writing for the website to always do it the same way. Here is an example: Lawyer’s Lawyers' Lawyers Does it matter if I use the apostrophe?
Keyword Research | | fersu0 -
How to finalize the keywords for SEO?
Hi, I use the following method for keyword research: Create a long raw list of keywords. Use Google AdWords Keyword tool to find monthly searches. Find raw competition. Find direct competition (via allinanchor: search operator) Calculate KEI (Keyword Effectiveness Index) Calculate KOI (Keyword Opportunity Index) Is there any other (better) way to execute the keyword research? Or is finalizing/selecting the keywords only on the basis of monthly searches sufficient? In short, how to select the best keywords from a long list? Thanks & Regards
Keyword Research | | IM_Learner0 -
What is the best tool for finding what people are using as search phrases for my product
what is the best tool for finding what people are using as search phrases for my product? i used to use the google adwords keyword suggestion tool but that tool is gone now. Is the google keyword planner now the best tool to use? Thanks, Ron
Keyword Research | | Ron101 -
E-Commerce SEO: Where to start with 4,000+ products?
Hey everyone! Complete SEO novice here. I work as the sole content person for an ecommere website with 4,000+ products. I've been trying for months to come up with some sort of SEO strategy, but I'm drowning. Completely drowning. I've been trying to use on-page analytics here at Moz for certain products that get a lot of margin for us. This worked great for awhile, but I haven't seen much progress. And then I jumped to link building and then I jumped to blogging and social, and now I don't know where to focus. I know each and every one of these is important, but I feel like I'm only giving 10% to each instead of 100%. I'm not getting anywhere. I'm just doggy paddling. I am in desperate need of a starting point. And yes, I've read Moz's beginner guide to SEO. I've researched for hours, but nobody seems to have a good starting point for someone trying to optimize a site with 4,000+ products. WHERE DO I START? Category pages? Low-hanging fruit? I feel like I've tried it all. I need some concrete ecommerce advice. Something that gives me a solid game plan as a one-woman show. Do I go brand by brand? Do I go with products with good margin? Do I stop focusing on individual products and go for category pages? I can't wrap my head around an SEO workflow. I'm really looking for ANY advice that can stop my head from spinning with ecommerce SEO. It's completely overwhelming! Thank you in advance!
Keyword Research | | ronyon0 -
How many keywords/key phrases to use on main page
Hi all! I'm a bit new to the SEO process. My question is about keywords. Now, I realize that in a perfect world you would want to target one keyword/key phrase per page - or so I've heard. How many keywords/key phrases should I target for my main page? I'm working on a Dallas real estate firm website. They focus on luxury real estate in Dallas, high rises, ect.. So I was thinking of focusing on "Dallas luxury real estate" for the main page but wasn't sure if I should focus on 2 or 3 other terms for the main page. Any thoughts or suggestions? Thanks!
Keyword Research | | strategit0 -
No KWs to target and SEO value
Hello, I'm writing some on-going Q&A type blog posts and perform KW research for each post; however, there are a few where the question is not a popular topic at all and because of this, there are no KWs to target. I've checked a few sources. The question needs to be answered and i'm trying to get as much SEO value as i can. Just wondering how have you gone about this? Just answer the question and it will naturally target the long tail?
Keyword Research | | ShaneO0 -
SEO for compound word derivatives
Our company offers services for nonprofit organizations and we are finding that "non profit" and "nonprofit" are both used very frequently in search queries. I suspect Google will treat the two variations similarly but am looking for something more concrete than my anecdotal experience. How does Google treat compound words that are commonly searched for as multiple words? Any suggestions on resources or tests to find a concrete answer for "nonprofit"?
Keyword Research | | Jon_KS0