What's better for SEO a page per review or a page with all reviews?
-
Was wondering what's better for SEO. We have a platform where consumers can read and write reviews. But the question is: is it better to give one page per company with all the reviews on it? Or should we have different pages for the specific company?
Example:
Itunes has a company page with all reviews on the page, but not the whole review. You have to click further to view the whole review (new page), at the moment this the current situation.
What if we place the whole reviews on the company page, so you don't have specific pages for the reviews?
Hopefully can someone help us out. Contact me if it's not clear or you want more extended information.
Kind regards
-
I hear actually two different reactions, still wondering what's better for SEO. Someone who can help us out?
-
Looking forward to other thoughts I finished analyzing two big competitors, they all put the content on one big page instead of review per review on separate pages. Can't rationalize the better rankings.
-
Thanks Olega, but we don't feature reviews in a webshop or business page but we have a portal like TrustPilot where consumers share reviews about tons of companies.
-
Thanks Dave! Just to be sure: the option to see the full review, is it on the same page or a new page?
So is it site.com/companyXYZ and there all reviews OR site.com/companyXYZ/thisismyreview (and that for hundreds of reviews of company XYZ) -
Was wondering what's better for SEO.
Unless you are trying to rank for your reviews page, it would make more sense to include the content on the related services page. e.g. if you have multiple reviews/testimonials that mention specific services, try to place them on the most relevant pages. This would boost the relevance and add more unique content to the pages you actually want to drive traffic to.
What I would be more concerned with is user experience... where would visitors be most likely to see and be persuaded by your reviews? That would depend on your business and website layout.
-
I would say a page with review snippets with a more option to see the full review.
More relevant content, more pages, more ranking
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changes taken over in the SERP's: How long do I have to wait until i can rely on the (new) position?
I changed different things on a particular page (mainly reduced the exaggerated keyword density --> spammy). I made it recrawl by Google (Search Console). The new version has now already been integrated in the SERP's.Question: Are my latest changes (actual crawled page in the SERP's is now 2 days old) already reflected in the actual position in the SERP's or should I wait for some time (how long?) to evaluate the effect of my changes? Can I rely on the actual position or not?
On-Page Optimization | | Cesare.Marchetti0 -
Is it better to try and boost an old page that ranks on page #5 or create a better new page
Hello Everyone, We have been looking into our placements recently and see that one of our blog posts shows on page #5 for a popular keyword phrase with a lot of search volume. Lets say the keyword is "couples fitness ideas" We show on page 5 for a post /couples-fitness-ideas-19-tips-and-expert-advice/ We want to try and get on the first page for that phrase and wanted to know if it is better if we did one of the following: 1. Create a new page with over 100 ideas with a few more thousands of words. with a new url (thinking /couples-fitness-ideas) 2. Create a new page with a new url (thinking /couples-fitness-ideas) with the same content as the currently ranking post. We would want to do this for more freedom with layout and design of the page rather than our current blog post template. Add more content, let's say 100 more ideas. Then forward the old URL to the new one with a 301 redirect. 3. Add more content to the existing post without changing the layout and change the URL. Look forward to your thoughts
On-Page Optimization | | MobileCause0 -
Impact of number of outgoing links on Page Rank of an optimized page?
What is the current best practice on preferred number of outbound links on a page you are trying to rank with: According to online resources form a pure page rank perspective a high number of outbound follow links can have a negative impact not only on child pages but also the page itself
On-Page Optimization | | thomaspro
http://pr.efactory.de/e-outbound-links.shtml Other resources suggest that particularly placing high quality outbound links on a page (nofollow) increases the trust and authority of a page Are there any other elements to keep in mind? Is the best practice to avoid any follow links on a page you want to rank well in Google for? Thanks /T0 -
Local on-page SEO
If it feels like you are doing something wrong, then you 'probably' are... Local on-page SEO When optimising a page for local SEO, and trying tick all the usuals boxes, you find yourself adding words like 'golf clubs leeds' which sounds awful when part of a natural paragraph of text. Does Google recognise this poor use of grammar? We try to be as creative as possible, as not to offend the visitor, but it feels wrong... any advice? Thanks
On-Page Optimization | | indicoll0 -
Seo'ing Sub domains for images
We are currently adding some performance improvement to our websites, to improve user experience. One of the things we are looking at is splitting of images over several sub-domains, to increase the number of images that can be downloaded at the same. We have seen that using key phrases within image names has an improvement in rankings. So, the question is should we create sub-domains as key-phrase.example.co.uk or as i1.example.co.uk? K
On-Page Optimization | | soltec0 -
If a site has https versions of every page, will the search engines view them as duplicate pages?
A client's site has HTTPS versions of every page for their site and it is possible to view both http and https versions of the page. Do the search engines view this as duplicate content?
On-Page Optimization | | harryholmes0070 -
Adding dynamic item to static page - good for SEO?
We have a static page we want to rank for a competitive phrase. Would it help, or would it make little to no difference, if we added a small dynamic item to the page so that each time the googlebot visited the page it wouldn't be 100% the same as the last time it visited? The reason to do this would be because of the belief that Google likes pages that update once in a while. The dynamic portion of the page wouldn't be as simple as a page counter, but it wouldn't be very elaborate either. A tiny portion of the page. Think of something like current temperature or current CPU utilization (it won't be that, but it will be a small updating number that is not incrementing like current time or a page counter). Would that make any difference at all? (I know there will be responses that I should add real updating data to the page to make it dynamic; let's take that one off the table for right now --trying to see if there's something I can do that is simpler for now). Thanks.
On-Page Optimization | | scanlin0