Organic traffic vs. GWT data
-
Hi, how are you?
I'm having a question becasue of an inconsistency between the data GWT gives and the one GA gives me.
When I see the ammount of clics GWT tells me in february, it says 32850. When I go to Channels --> Organic Search, it says 51014. The difference is really big!
Do you happen to know why this huge gap between data?
-
Ah! That would explain it!
Thanks!
-
There's a specific quirk of Webmaster Tools that most folks aren't aware of, Ariel. Google themselves tell us that Webmaster Tools will only report on the top 2000 queries to your site. So any clicks from the keywords past 2000 won't be recorded in Webmaster Tools but will show up in Analytics as usual. Here's Google's actual quote:
“Webmaster Tools shows data for the top 2,000 queries that returned your site at least once or twice in search results in the selected period."
I'm betting this accounts for pretty well all of the discrepancy in the numbers you're seeing. Analytics is always the more accurate source for information about actual visits, because it's recording what's actually happening on your site. Webmaster Tools is just Google showing you some of what they see happening in the search pages themselves.
Hope that helps explain it?
Paul
P.S. The trick to getting around this limitation is to verify subfolders/categories of your site as additional sites in Webmaster Tools. You'll then see up to 2000 queries for each of those smaller areas of your site, so less likely to run over the limit.)
-
One of my brilliant strategists may have figured out the discrepancy:
Why doesn't Webmaster Tools data match Google Analytics data?
Webmaster Tools data may differ from the data displayed in other tools, such as Google Analytics. Possible reasons for this include:
- Webmaster Tools does some additional data processing—for example, to handle duplicate content and visits from robots—that may cause your stats to differ from stats listed in other sources. Some tools, such as Google Analytics, track traffic only from users who have enabled JavaScript in their browser.
- Google Analytics tracks visits only to pages which include the correctly configured Analytics Javascript code. If pages on the site don't have the code, Analytics will not track visits to those pages. Visits to pages without the Analytics tracking code will, however, be tracked in Webmaster Tools if users reach them via search results or if Google crawls or otherwise discovers them.
- Some tools define "keywords" differently. For example:
- The Keywords page in Webmaster Tools displays the most significant words Google found on your site.
- The Keywords tool in Google Adwords displays the total number of user queries for that keyword across the web.
- Analytics uses the term "keywords" to describe both search engine queries and AdWords paid keywords.
- The Webmaster Tools Search Queries page lists shows the total number of keyword search queries in which your page's listing was seen in search results, and this is a smaller number. Also, Webmaster Tools rounds search query data to one or two significant digits.
-
Just Google traffic, in fatc, just organic google traffic.
Free search engine traffic is 51102. But from those, only 31.418 are new visitors.
GWT says I had 32.850 clics. Could this be it? It only counts new visitors?
-
Hi Ariel,
From my experience it's usually pretty close, albeit still an estimate. When you go into GA are you looking at just Google traffic or ALL organic? That might make for a smaller discrepancy.
Jim
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Search Console data include GMB traffic? Branded CTR is 37.8%- Good or Bad?
Hey all, Per Search Console our branded keyword CTR is 37.8%. But when that keyword is searched our GMB listing shows up on top of the #1 result. For the same 90 day period GMB shows another 35% visits to our GMB (based on the number of impressions and visits to our GMB page) listing when the same keyword is searched. My question is this. Does Search console data include clicks that came from our GMB listing or not? My thinking is like this: If GMB traffic is not calculated in search console then it means that 72.8% of people looking for our brand will end up on our site on way or another 9organic #1 result plus GMB listing visits) We are also doing PPC for this very keyword that has gets almost 20% of the remaining traffic. So after adding all up we are loosing about 8% of our branded traffic to people who are doing adwords. When you search our brand you normally see 2, 3 competitor's adwords ads. Does anyone know how this works exactly? And if you don't mind sharing your branded keyword CTR's, so I can compare to ours please. I would love to compare to a site that actually has a GMB listing ranking for the same keyword Thanks in advance, Davit
Reporting & Analytics | | Davit19850 -
What is Local SEO in Google Analytics (Organic Source)
Recently, I saw "Local SEO" is mentioned as the organic source. Can someone please tell what is this and from where Google is fetching data for this source?
Reporting & Analytics | | Kevin.Monks0 -
Tracking 301 redirect traffic in Google Analytics
if I 301 redirect www.mywebsite.com to go to www.yourwebsite.com, how can I track the traffic in Google Analytics that is coming from mywebsite.com?? I don't think that's a referral traffic, is it?
Reporting & Analytics | | Armen-SEO0 -
Web traffic in steady decline since launching responsive design in July
The launch of the responsive design is the only event we can correlate to the beginning of the decline in overall visits to the website since July, however we're not sure if this is the issue. To give you some background, the website http://www.precisionpestcontrol.com.au/ is a pest control site in a highly competitive industry where there are many black hat tactics going on with huge keyword competition on a small range of keywords, however historically the website traffic for the above site has been gaining momentum. We create/ update 2 or 3 pages every month with rich content and post 8 blogs every month on pest control related topics. We have done the initial keyword research and all the keywords we used are medium to high volume terms. We don't do any black hat tactics or dodgy link building, we have invested time submitting the site to legitimate business listings in the past. It just seems strange that all of a sudden we go responsive and start to lose searchengine traffic. Possible Issues What we've been able to find so far were some pages that were not redirected properly, probably about 5, and 2 pages that seemed to lead to a 404 error. These have only just been fixed recently, otherwise the mobile site has been functioning effectively. Could this be the reason we have been in decline over the past few months? We also seem to have lost a whole lot of external links somehow, the external link measurement in MOZ has gone from 1500, up to 6,000 then down to 300 or so in the space of a few months. Basically we're trying to figure out what we're doing wrong, or what we can do to try and stop the decline of visits. We've checked the algorithm updates and don't think that Panda or the shift to the Google AI would have penalised us, but then again we could be wrong. Any advice anyone could offer would be hugely appreciated. Happy to provide any data for anyone to have a look at.
Reporting & Analytics | | Peter.Huxley590 -
Bing Referral Traffic
We do not get referral traffic from Google, only organic. Why do we get both organic and referral traffic from Bing?
Reporting & Analytics | | Mike.Bean0 -
Google Analytics Data
What tools can one use to audit a site to ensure that Google Analytics is capturing all the visits that we are getting? TIA Asif
Reporting & Analytics | | prsntsnh0 -
Improved keyword ranking but less traffic
Hello fellow mozzers! My collegue and I are a bit puzzled in regards to our recent website statistics. In november 2013, we upgraded the technological platform of our website to be fully HTML5 coded, and implemented the schema.org Products scheme to systematically tag all our products on the site. To prevent too much loss of visitors, we created a 301-redirect table from almost all our old URL's to the specific new ones, as we implemented a new URL structure as well. The first few months were bumpy as expected, making a huge drop in rankings before rising up again. Our keyword rankings are better then ever (60% of the keywords in top 3, average competition, 25% more on first SERP) but our number of visits dropped by about 10%. Our bounce rate went down from 20% to 14%, our returning visits are stable, but our new visitors stats dropped by 25% as well. This comparison was made between equal periods in the current year and last year, using organic data stats. (new technical platform vs. the old one) What could be the reason that our number of visits dropped 10% while our keyword ranking is better then ever? We don't have any manual penalties in GWT and can't understand why visits would drop so much while ranking improved. May it be so easy that there's just less search volume on our ranked content or does anyone have other ideas? Thank you all in advance!
Reporting & Analytics | | EconostoNL0 -
Tips for migrating Google News traffic?
We are about to relaunch a site that gets a lot of Google News traffic. We are not changing domain, but the site structure is changing greatly, with the URLs of both news index pages and articles being shaken up. Obviously, we've 301-ed every page to its closest equivalent on the new site. We've also got a news sitemap. As we are not changing domain, is there anything further we need to do to help protect our Google News traffic. On a related note, does anyone have a relaible way of measuring traffic from Google News listings in universal search?
Reporting & Analytics | | Dennis-529610