AdWords/Analytics Paid Search conversions not matching up - any idea why?
-
Hi all,
Any ideas as to why AdWords and Analytics are showing different Paid Search conversion numbers for me when I check on a daily basis? Both accounts are linked, they share the same destination URLs to trigger a conversion, some days each reflects the same amount of conversions, then some days it's anything from 1-5 conversions different (Analytics is always the one to show more).
Thanks
M
-
Couple of links addressing this topic below:
-
Thanks Paddy,
Yeah, it's always Analytics which is more generous with it's conversion numbers. Never seen a day when AdWords shows more.
-
I had the same problem with conversion data not matching up. Adwords and Analytics track conversion differently. Adwords takes credit for any conversion from that visitor up to 30days after they clicked on the ad, while analytics tracks the direct visit that lead to the sale.
So for example, customer A clicks on an ad on Monday, looks at the site but does not buy then. He comes back on Thursday via directly typing in your address ( or clicked on an organic link), he then buys. Adwords will claim that sale, while analytics will say it was a direct visit sale (or organic link, or wherever was the direct visit come from).
Only thing is it should be Adwords showing more conversion (not analytics's) normally.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adwords Duplicate Keywords with Different Match Types - Good or Bad?
If you have the following keywords in an Ad Group advertising for a product, let's for example call it "target" product [target product] "target product" +target +product I've found that the exact match keyword has the highest conversion rate in almost all circumstances. So it would make sense to have a higher max bid on the exact match then phrase or broad batch. Even with lots of negative search terms to maximize conversion on the broader matches, if the bid is the same as exact match, the cost per conversion will be much higher (too high.) However in chatting with an Adwords Support Rep (on a different matter) they stated after looking through my account at the end of the chat: " duplicate keywords will impact on quality score. your all keywords will compete with each other" However many of the ad groups in question these duplicate keywords have quality score of 9 and 10. So obviously if there is an effect it seems it may be minimal. I thought it was pretty common for people to bid higher on more exact match and lower on more broad match. What's the real story here? Was this support rep not seeing the big picture?
Paid Search Marketing | | JCCMoz1 -
Adwords Bidding
I'm just reaching out to get some help with regards to Adwords bidding. I find we are great at comprehensively setting up a campaign but struggle to know exactly what to do regarding setting the bid at the right amount for a keyword. Our current strategy is to maximise Impression share for keywords and therefore we generally look to endeavour to adjust bids to maximize this metric. Is there are good process to use for Adwords bidding or something someone can direct me to in order to uncover the things to consider when adjusting this bidding amount?
Paid Search Marketing | | Gavo0 -
Seeing lots of 0 seconds session duration from AdWords clicks
Does anyone have more information on one why this might be? Thanks in advance! GyuYc5F.png
Paid Search Marketing | | Whittie0 -
Variations of keywords in Google Adwords
Hello. Is it worth running ads for both of the following keywords in Google Adwords (phrase match for both)? 1. "keyword one" 2. "keyword one nyc" If I don't run the second keyword, my ad will still be triggered by a search for "keyword one nyc." So is there a benefit to running both? By the way, the Google Adwords campaign is limited in geography to the NYC metropolitan area. Thank you!
Paid Search Marketing | | nyc-seo0 -
Adwords Bulk Discount
Had a few calls recently from agencies offering bulk discount on Google Adwords spends if we pass management over to them and spend more than £5,000 ($7,500) a month, they claim they can offer a 5% discount over what we're currently paying... Can't find anything about this, does Google offer such a deal to agencies?
Paid Search Marketing | | digitalarts0 -
How Do You Sell View-Through-Conversions and Remarketing?
Hey Mozzers, We have a client that has spent $500 on a remarketing trial. This resulted in 4 direct sales with a revenue of $600 and 75 view through conversions. The average sale is about $150. I presented a report with a best and worst case scenario of the VTCs (that is all VTCs were responsible or no VTCs or some VTCs were a direct result of the remarketing campaign). The client needed more proof that the VTCs were a direct result of the remarketing - which I did not have. I know this was a really profitable campaign, but I just cant prove it. Has anyone had any experience with this? Or know of any good blog posts I could read up on? Thanks.
Paid Search Marketing | | LukeyJamo0 -
Can anyone recommend a talented multilingual paid search agency or consultant?
We need a multilingual SEM agency for a campaign thats going to span multiple non english speaking markets at a decent monthly spend. Any recommendations?
Paid Search Marketing | | freepeople0