Multiple business location - a nightmare scenario
-
Hi Guys,
I was wondering how should i tackle the url structure for the following scenario:
Company provides several hypnotherapy services including 'stop smoking', 'cbt', 'weight loss' and more ... and have offices in 3 cities.
Currently, the website has the following structure.
www.website.com/stop-smoking-city1
www.website.com/stop-smoking-city2
www.website.com/stop-smoking-city3and so on ...
would it be better to have the following url structure ...
www.website.com/city1/stop-smoking
www.website.com/city1/weight-loss
www.website.com/city1/cbtand so on ...
Please advise!
-
Thanks Mark and Matt,
Does that mean that we will have to write the services page specifically for each city multiple times? So as to say ... stop smoking article for 4 different cities ...
Another approach i was thinking of was to have page on stop smoking have links on that page where these services can be bought ... so on the right panel, we can say that these services are available in the following cities.
-
I agree with Mark and your question above.
website.com/city1/stop-smoking
website.com/city1/weight-loss
website.com/city1/cbtwebsite.com/city2/stop-smoking
website.com/city2/weight-loss
website.com/city2/cbtwebsite.com/city3/stop-smoking
website.com/city3/weight-loss
website.com/city3/cbtThis site architecture essentially tells Google "this is our brand. we have 3 cities. These are the services in each city."
The way you're currently doing it says "this is our brand. we have this service in this city." It's not as clean or organised.
-
I'm tempted to say in order to optimize local search results I'd go with:
etc..
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
More Singular KW Targeted Landing Pages vs. Less Multiple KW Targeted Landing Pages
So my question is... I have a adopted a site which currently ranks quite well for some industry competitive keywords with a number of poor quality landing pages which specifically target a singular keyword. I am wondering if its worth merging some of these pages together into one authoritative, better quality landing page targeting multiple keywords (as the intent for some of these keywords are largely the same). What i don't want to do is jeopardise the existing rankings in doing so. The alternative option would just be to improve the content on the existing landing pages without merging. What are peoples thoughts on this? Are there any positive case studies out there where merging has had a positive effect? Any help would be great. Regards,
On-Page Optimization | | NickG-1231 -
What is the perfect way to handle multiple sitemaps index in Search Console?
Hello friends, I have this doubt for a long and i want to share it with you. In our agency many clients have a PHP template for the home page of their sites, and also have a blog with wordpress as CMS. When i am optimizing sitemaps, I have two separate files, an index of Sitemaps created with Wordpress SEO by Yoast (which inside has separate Sitemaps tags, categories, posts, pages, authors, etc.) and on the other hand the home page sitemap with the subsections. As you know the sitemap generated by "Wordpress SEO by Yoast" is dynamic as it creates the sitemap according to current site content, and is updated every time a new entry is raised or modify any URL. This makes it very practical. I can not have a unique index sitemap sitemaps nesting inside another, as it is not allowed by Google or Sitemap protocol. I read in the Google Support you can upload multiple sitemaps to Search Console but does not say anywhere on upload multiple sitemaps index, or a combination thereof. In my case, I would have to upload two separately files, the dynamically generated with wordpress and the manual created for the PHP template. In my opinion there is no problem and Google will index everything properly performing it this way, but I wanted to share it with you to see how you solve this problem and what experiences had. Thanks and best regards.
On-Page Optimization | | NachoRetta1 -
SVG image files causing multiple title tags on page - SEO issue?
Does anyone have any experience with SVG image files and on-page SEO? A client is using them and it seems they use the title tag in the same way a regular image (JPG/PNG) would use an image ALT tag. I'm concerned that search engines will see the multiple title tags on the page and that this will cause SEO issues. Regular crawlers like Moz flag it as a second title tag, however it's outside the header and in a SVG wrap so the crawlers really should understand that this is a SVG title rather than a second page title. But is this the case? If anyone has experience with this, I'd love to hear about it.
On-Page Optimization | | mrdavidingram2 -
Meta Geotag - two locations on one website
I have a client that I would like to do a Meta Geotag for. They have two locations. Am I able to do two meta geotags on their website? Thanks!
On-Page Optimization | | OOMDODigital0 -
Repetition of Location on A Page
I was wondering if there was a certain number of times you had to repeat a location to help your page rank well. Thanks
On-Page Optimization | | OOMDODigital0 -
I noticed that my company owns a few exact match domains that are relevant to our business. Is it worth doing anything other than just redirecting them to our homepage?
It turns out we own a few exact match domains that are relevant to our business. Is it worth doing anything other than just redirecting? (We have owned these sites for a long time, over 15 years.) The keywords are moderate to low in traffic and moderate to high in competitiveness. (Right now they 301 to our main site.) I know exact match is not as valuable as it used to be and that there are mixed opinions about microsites...
On-Page Optimization | | Linda-Vassily0 -
To use or not to use: Keywords with locations
Hello there. I work for a marketing agency that manages SEO campaigns for a variety of small businesses in South Florida. Let's say we have a client that sells cheap shoes at their store location. Obviously, we want to show up in Google rankings for search terms like "cheap shoes south florida" or "cheap shoes miami." Now, my question is, when optimizing a website's content for various keywords, is it really necessary to include keywords with the location (which are often awkward for both reading and writing purposes)? Ideally, I'd prefer to have text that always reads as naturally as possible. Text like this is just an eyesore: Welcome to ExampleSite.com, home of the best cheap shoes Florida. We offer all kinds of cheap shoes Boca Raton. Your whole family doesn't have enough fingers and toes to count how many cheap shoes West Palm Beach we have in stock! Contact us to ask about our cheap shoes Miami discounts today! Olé!" What say you? Is there a way to work around ugly SEO text like this while still effectively ranking for GEO terms? Thanks!
On-Page Optimization | | BBEXNinja0 -
Video Location
Is there any benefits or disadvantages to embedding product videos directly on the site vs. having them pop out in a separate window?
On-Page Optimization | | ClaytonKendall0