Is un-searched content worth writing?
-
Hi,
Is every post you write on your site is SERPs worthy?
I'll give an example -
We often cover industry related news items. It is written very well with personal opinions, comments and detailed explanations. Our readers find it interesting, "like" and "plus" it. However, these items will never appear in the SERPs simply because they won't be searched.Needless to say that these are not ever green pieces. If by chance it lands a subject that may be searched in the future, usually it won't appear because it means that the item was also covered by major sites like CNN, Forbes, Bloomberg etc.
Is it worth out time to keep "investing" in these types of articles?
Thanks
-
If there is a need to write these from a customer's point of view, no matter how they are going to find the content, then the posts should be written. You don't need to cultivate everything on your site for search - there should be a reason behind why you create and publish content, however, and EGOL is right that a content plan is an important start if you feel that you're writing / publishing "in the dark" with no structure.
Short updates might be very useful for your current readership, or for historical purposes, so that future readers can go back and research what constituted a "record price" in 2014. They may never arrive at that content through a search engine, but it's useful to them and they find it regardless.
-
Thank you all for the answers!
I like the dramatic approach EGOL presented.
It is true that when I'm writing these articles I'm not doing other things.
However, these articles "land" on my lap since it is constantly happening, it is news worthy, it is related and readers like it.If we are talking about the jewelry industry, an example would be covering auctions at Christie's and Sotheby's where they constantly sell special items at record prices. This however won't be searched (I also know this from experience).
True that articles such as "hot to guides" and educational material are probably better - but it is not instead of those.
It does however take great effort (time and money) to do those and the question is if it is worth it... -
In my opinion you should write for the person going to your site rather than the search engines, they will be the ones using your products and services. You can tailor a lot of "inner pages" towards key phrase in your niche.
-
Write for the user, not for ranking. If the users like, and share, and spend time navigating through your content, search engines will take notice.
Easiest way? Look at what is one the site, look at what the competition is writing, and how they rank. Look back at yours and compare.
"Is every post you write on your site is SERPs worthy?"
This is only something you and your traffic can answer. Reading through what you have, does it address all aspects of the point you are trying to make, or give all information on a topic you are trying to cover? What is it that makes people like or share what you have written?
"You need a content development plan."
-
STOP.
You need a content development plan.
You are under attack and you have limited ammunition and only moments before you are overrun. Don't waste your precious ammunition and time shooting into the air or into the ground. Be sure that you are hitting the enemy!
Content that is never searched can be important, but only when it serves a purpose for someone who is important to your business and you guide them to it on obvious paths.
-
In my opinion most definitely. I think I remember reading that up to 80% of searched per month have never been recorded before. This means that there's nothing to say your content won't be searched for in future. I'd also say that by creating this content you are building an authoritative presence that can help in with your internal link structure to enhance rankings for other pages that may contain more popular search term and aslo link juice to any other sites you may own.
-
If visitors are engaged with your content, they will come back. That's a good reason to write it.
How do you know that they never will be searched? Much of the content I generated focus on "extremely" niche topics (long tail kw's) and we do receive visitors for these topics. Also, generating original content adds credibility to your brand and site. As you know, it's not all about competitive keywords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google image search
How does google decide which image show up in the image search section ? Is is based on the alt tag of the image or is google able to detect what is image is about using neural nets ? If it is using neural nets are the images you put on your website taken into account to rank a page ? Let's say I do walking tours in Italy and put a picture of the leaning tower of pisa as a top image while I be penalised because even though the picture is in italy, you don't see anyone walking ? Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
User Intent - Office Chairs & Content Writing
Hi I'm trying to look for ideas for content on office chairs. Any ideas on where to start with user intent for this type of search query? I'm using answer the public to gather some ideas. Some are good ideas, but I can't actually find any search volume for the phrase so then I'm unsure whether to devote time to writing something. Surely most people want to just find a supplier, buy the chair & they don't want a huge informational piece how to buy a chair. Our competitors are the likes of amazon, and a load of other huge companies with high DA - so I'm looking at types of content we can write, people are interested in reading about chairs, which is less competitive..I'm not sure that exists... Any help is appreciated 🙂
Intermediate & Advanced SEO | | BeckyKey0 -
Bulk reverse image search?
Hi, i have a couple fashion clients who have very active blogs and post lots of fashion content and images. Like 50+ images weekly. I want to check if these images have been used by other sources in bulk, are there any good reverse image search tools which can do this? Or any recommended ways to efficiently do this for a large number of images? Cheers
Intermediate & Advanced SEO | | snj_cerkez0 -
Tabbed Content Revisited
Hi-diddly-ho SEO gurus, quick question. I just saw this article and wanted to get thoughts from the people here. https://www.searchenginejournal.com/google-says-now-ok-put-content-behind-tabs/178020/ I am constantly at war with our UX guy on this subject because he believes, along with our CEO, that tabbed and accordion style information is better from THE UX standpoint. Less clutter on a page but with information still readily available. I am not here to argue that point but was wondering if you agree with the article posted here. I had to inform them their roll needed to be slowed until I could get something a little more concrete on the matter.
Intermediate & Advanced SEO | | spadedesign0 -
Apps content Google indexation ?
I read some months back that Google was indexing the apps content to display it into its SERP. Does anyone got any update on this recently ? I'll be very interesting to know more on it 🙂
Intermediate & Advanced SEO | | JoomGeek0 -
Duplicate Content for Deep Pages
Hey guys, For deep, deep pages on a website, does duplicate content matter? The pages I'm talk about are image pages associated with products and will never rank in Google which doesn't concern me. What I'm interested to know though is whether the duplicate content would have an overall effect on the site as a whole? Thanks in advance Paul
Intermediate & Advanced SEO | | kevinliao1 -
An Unfair Content related penalty :(
Hi Guys, Google.com.au
Intermediate & Advanced SEO | | jarrodb
website: http://partysuppliesnow.com.au/ We had a massive drop in search queries in WMT around the 11th of september this year, I investigated and it seemed as though there were no updates around this time. Our site is only receiving branded search now - and after investigating i am led to believe that Google has mistakingly affected our website in the panda algorithm. There are no manual penalties applies on this site as confirmed by WMT. Our product descriptions are pretty much all unique but i have noticed that when typing a portion of text from these pages into google search using quotation marks, shopping affiliate sites which we use are being displayed first and our page no where to be seen or last in the results. This leads me to believe that Google thinks we have scraped the content from these sites when in actual fact they have from us. We also have G+ authorship setup. Typing a products full name into Google (tried a handful) our site is not in the top 100 or 200 at times, i think this further clarifies that we are penalised. We would really appreciate some opinions on this. Any course of actions would be great. We don't particularly want to invest in writing content again. From our point of view it looks like Google is stopping our site from ranking because it's getting mixed up with who the originator for our content is. Thanks and really appreciate it.0 -
Canonical Not Fixing Duplicate Content
I added a canonical tag to the home page last month, but I am still showing duplicate content for the home page. Here is the tag I added: What am I missing? Duplicate-Content.jpg
Intermediate & Advanced SEO | | InnoInsulation0