Changing url to recover from algorythmic penalty
-
Hello,
If I think that a website was hit algorithmically, I would like to buy a new domain name and publish all the content from the first website there. I will take the first site down and this one would be the only one this content.
Will Google see that it's the same content than a penalized website posted before and will penalize the new domain name even though it has 0 links pointing to it?
Regards.
-
Marie is correct - this is unlikely to work unless you are VERY careful to not let Google know that the websites are connected, as they're partial to transferring penalties from one site to another if you try to get rid of a penalty by starting a new, identical website. Simply redirecting a penalised site is a trick that used to work back in 2009, 2010 (you don't mention redirection, but it's worth noting that this used to work, so if you see it mentioned online it's probably old information).
Even if you do not redirect the old site, Google may still recognise that the content is identical to a website it previously penalised, especially if all the new site's registration information, hosting, template, etc. is the same as the old site.
That's not for sure - you may get away with doing this if there are no ties between the old, penalised site and the new site, but using identical content is a big give-away.
Assuming that your penalty was links-related, the safest way to do this is to remove the old site's content, wait until Google cache the old site with the content gone (so the content is completely out of the index), take the site down and re-publish on the new domain. That said, Google's ability to remember what it has seen before could result in the scenario Marie describes.
-
This is probably not going to work well for you.
If you've been affected adversely by the Panda algorithm, then Panda is all about the content on your site. If you take the same site and move it to a new domain then the same issues are there and the same demotion is going to happen. You might rank well for a month or so and then when Panda refreshes you'd be back where you started.
If Penguin is the issue, then the problem is with links. If you move to a new domain you're starting fresh with no links. However, if the content is all the same then Google will usually apply an invisible canonical and apply all of the links from the old site to the new site. You'll see something in WMT that says, "via this intermediate link" when this happens. As such, the demotion that came along with having the bad links will affect the new site the next time that Penguin refreshes.
-
You may not know that that if you take your website and move it to a completely 'new domain' but you have not redirected the old domain to the new, that Google may also pass along the penalty without redirecting the URLs.
If you have a website site with a 'penalty' I strongly advise you to find out exactly what it is first. If you are going to take the site and simply move it to a new domain, like you say, even without using site migration tools or setting up essential redirects, Google may or probably will in most cases figure out it was you and pass along the unwanted penalty juice.
-
Hi
Before you do anything, you need to specifically find out why you have been penalised?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Homepage not ranking for branded searches after Google penalty removal
Hi all, A site I work on was hit with a manual action penalty some time ago for spammy links built by a former SEO agency. It was a partial match penalty so only affected some pages - most likely the homepage. We carried out a lot of work cleaning up links and disavowed suspicious links which we couldn't get removed. Again, most of these were to the homepage. The disavow file was uploaded to Google last Friday and our penalty was lifted this Tuesday. Since uploading the disavow file, our homepage does not show up at all for branded searches. I've carried out the obvious checks - robots.txt, making sure we're not accidentally noindexing the page or doing anything funky with canonicals etc and it's all good. Have any of you guys had a similar experience? I'm thinking Google simply needs time to catch up due to all the links we've disavowed and sitting tight is the best option but could do with some reassurance! Any past experiences or advice on what I might be missing would be great. Thanks in advance, Brendan.
White Hat / Black Hat SEO | | Brendan-Jackson1 -
Does this URL need rewriting?
Hello, Does this URL need to be rewritten? http://www.nlpca.com/DCweb/modelingwithnlparticleandreas.html Bob
White Hat / Black Hat SEO | | BobGW0 -
Recovering from Pinguin Penalty
We have big issue with a website who has been hardly penalized by Pinguin on october 4th. After a lot of try to remove bad links and sending two disavow files, none of our actions has improved our situation. We're wondering if this solution might be good : changing the domaine name Keeping the same content Not using Webmaster tools and redirect 301 and wait until the site will be fully indexed Build new links Please tell us your opinion and solution. Thanks
White Hat / Black Hat SEO | | webit400 -
URL structure: 301 redirect or leave as is?
Hello, My website, www.coloringbookfun.com is very old and authoritative, but the URL structure is terrible. If you check out some of our subcategories such as http://www.coloringbookfun.com/Kung Fu Panda and individual printables such as http://www.coloringbookfun.com/Kung Fu Panda/imagepages/image2.html You can see that they aren't optimized. I am curious to know the pros and cons of fixing the URL structure and 301ing them to the new optimized url. Will 301ing lose authority and backlinks for the sites pages? Does optimizing the url structure outweigh losing the authority/backlinks?
White Hat / Black Hat SEO | | WebServiceConsulting.com0 -
How can I recover from an 'unnatrual' link penalty?
Hi I believe our site may have been penalised due to over optimised anchor text links. Our site is http://rollerbannerscheap.co.uk It seems we have been penalised for the key word 'Roller Banner' as the over optimised anchor text contains key word 'Roller Banner' or 'Roller Banners'. We dropped completely off page 1 for 'Roller Banner', how would I recover from this error?
White Hat / Black Hat SEO | | SO_UK0 -
How to recognize Panda, Penguin or Unnatural Links Penalty ?
Hey guys, today I've received below message from Google, but I'm confused that there NO such message in WMT ?!??!?!?! I've login /out few times and situation is still same ?!?!? Still Nothing there ? Anybody had same issue ? Do I need to fill reconsideration request ? Pleased to hear back from you guys. NikoT Google Webmaster Tools notice of detected unnatural links to .com/ Dear site owner or webmaster of , We've detected that some of your site's pages may be using techniques that are outside Google's Webmaster Guidelines. Specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank. Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes. We encourage you to make changes to your site so that it meets our quality guidelines. Once you've made these changes, please submit your site for reconsideration in Google's search results. If you find unnatural links to your site that you are unable to control or remove, please provide the details in your reconsideration request. If you have any questions about how to resolve this issue, please see our Webmaster Help Forum for support. Sincerely, Google Search Quality Team
White Hat / Black Hat SEO | | NikoT0 -
EXPERT CHALLENGE: What link building strategies do YOU think will work after the latest 3/29/2012 Google algorithm change?
FOR ALL SEO THOUGHT LEADERS...What link building strategies do YOU think will work after the latest 3/29/2012 Google algorithm change? NOTE: My hope is that the responses left on this thread will ultimately benefit all members of the community and give recognition to the true thought leaders within the SEO space. That being said, my challenge is a 2 part question: With the 80/20 rule in mind, and in light of recent algorithm changes, what would YOU focus most of your SEO budget on if you had to choose? Let's assume you're in a competitive market (ie #1-5 on page 1 has competitors with 20,000+ backlinks - all ranging from AC Rank 7 to 1). How would you split your total monthly SEO budget as a general rule? Ex) 60% link building / 10% onsite SEO / 10% Social Media / 20% content creation? I realize there are many "it depends" factors but please humor us anyways. Link building appears to have become harder and harder as google releases more and more algorithm changes. For link building, the only true white hat way of proactively generating links (that I know of) is creating high quality content that adds value to customers (ie infographics, videos, etc.), guest blogging, and Press Releases. The con to these tactics is that you are waiting for others to find and pick up your content which can take a VERY long time, so ROI is difficult to measure and justify to clients or C-level management. That being said, how are YOU allocating your link building budget? Are all of these proactive link building tactics a waste of time now? I've heard it couldn't hurt to still do some of these, but what are your thoughts and what is / isn't working for you? Here they are: A. Using spun articles edited by US based writers for guest blog content B. 301 Redirects C. Social bookmarking D. Signature links from Blog commenting E. Directory submissions F. Video Submissions G. Article Directory submissions H. Press release directory submissions I. Forum Profile Submissions J. Forum signature links K. RSS Feed submissions L. Link wheels M. Building links (using scrapebox, senukex, etc.) to pages linked to your money site N. Links from privately owned networks (I spoke to an SEO company that claims to have over 4000 unique domains which he uses to boost rankings for his clients) O. Buying Contextual Text Links All Expert opinions are welcomed and appreciated 🙂
White Hat / Black Hat SEO | | seoeric2