Penguin Update or URL Error - Rankings Tank
-
I just redid my site from Godaddy Quick Shopping Cart to Drupal. The site is much cleaner now. I transferred all the content.
Now my site dropped from being in the top ten on almost every key word we were targeting to 35+.
I "aliased" the urls so that they were the same as the Godaddy site. However when I look at our search results I notice that our URLs have extra wording at the end like this: ?categoryid=1 or some other number.
Could this be the reason that our rankings tanked? Previously on the godaddy site the results didnt show this.
-
I'm going to "guess" it's not the penguin but a url issue. I've moved around 20 sites to a different platform and it's never been a totally seamless transition as far as google is concerned (none of them Drupal however). Also check your sitemap. (the url that google thinks it is). I think you may see a 404 error.
Not sure if this is relevant but you might check out this known issue:
Known Issues
- While Sub-pathauto works when drupal_get_normal_path() is called, if drupal_get_path_alias() is called, the hook to alter URLs is not invoked. Functionality that uses this function to compare things like page visibility settings will not match the sub-path processed URL. This is due to core bug #1248626: drupal_get_path_alias() does not invoke url alter hook while drupal_get_normal_path() does.
Good Luck . From one hyperfocuser to another
-
CAN BE 3 possibilities
Google take is copied content , but being on same url it will resolve and serps will be back in a few days
Google considering work is being done agiain serps will be back in a few days
Penguin Update hit , try to fix and fill this form and go on holdays , wont be fixed for while .
https://docs.google.com/spreadsheet/viewform?formkey=dEVxdmdRWFJRTjRoLWZVTHZkaTBQbkE6MQ&ndplr=1
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Besides technical error improvement, best way to increase organic traffic to movie review website
I have a friend's website, ShowBizJunkies, that they work very had at improving and providing great content. I put the website in a more modern theme, increased speed (wpengine, but maxed out with cdn, caching, image optimization, etc) But now I'm struggling how to suggest further improving the seo structure or building backlinks. I know trying to come up for those terms like "movie reviews" and many similar are ridiculously difficult, and requires tons of high quality backlinks. What is my lowest hanging fruit here, any suggestions? My current plan is: 1. Fix technical errors 2. Create more evergreen content 3. Work on timing of article release for better Google News coverage 4. More social sharing, sharing on Tumblr, Reddit, Facebook Groups, G+ Communities, etc 5. Build backlinks via outreach to tv show specific sites, movie fan sites, actor fan sites (interviews)
White Hat / Black Hat SEO | | JustinMurray1 -
From keyword rankings to ......... what KPI?
Hi Folks, I have a customer whos keyword rankings for Google have fluctuated rather widly over the past two months which has caused some consternation on their part dispite our reassurance. This is caused in large part due to their lack of understanding of SEO, little effort on their part in implementing changes for SEO and what I belive to be unrealistic expectations (having done no SEO work on their site wanting to see first page ranking for competitive keywords like 'heart attack' within 4-8 weeks). At the moment we are using just keyword rankings as a KPI and I wish to reframe them by using additional or alternative KPIs so that as rankings fluctuate with future Google seach algorithm tweaks and changes that the customer isn't solely focused on them. I am still in the process of formulating this list but so far I have decided to include the KPIs listed below. Month-on-Month / Quarter-On-Quarter Organic search traffic volume (should be rising) Top landing pages excluding branding keywords and homepage (should corelate to content created to target specific keywords) Number of landing pages on the client site that rank List of landing pages and bounce rates (are the 'gateway pages' holding visitors due to meeting their search requirements?) Average number of keywords per landing page (possibly integrated with the landig page reports above as a dimension to demonstrate correlation of # of keywords to landing pages) Some visibility on top keyword search terms (provided from Adwords where possible and GWT also) Top organic keywords (from adwords and GWT) Conversions from organic search (will vary from client to client for their own needs but will primarily be implemented using Google Tag Manager event tracking for things like enquiry forms etc) Referral traffic Delta/Ranking trends over large set of datapoints (will depend on how often you poll/track rankings but for example if you track rankings weekly then assess the trend of the rankings over 3-6months to smooth out the fluctuations) Your thoughts and feedback on this would be greatly appreciated. Regards, Dave
White Hat / Black Hat SEO | | icanseeu1 -
Redirecting an image url to a more SEO friendly image url
We are currently trying to find the best way of making the images on one of our sites more SEO friendly, the easiest way for us would be to redirect the image URL to a more SEO friendly image URL. For example: http://www.website.com/default/cache/file/F8325DA-0A9A-437F-B5D0A4255A066261_medium.jpg redirects to http://www.website.com/default/cache/file/spiral-staircase.jpg Would Google frown upon this as it's saying the image is one thing and then points the user somewhere else?
White Hat / Black Hat SEO | | RedAntSolutions0 -
Penguin issues
Hello everyone, I run about 10 sites and pretty much every single one got hit by Penguin (the traffic plummeted on 24th April). I have never done reciprocal links (except 1 domain upto 2005 or so), I have never bought links, I have never spammed message boards or anything like that (except 1 different domain got hit by negative SEO by someone else) and I have never employed anyone to do any of the above. The way I have created sites for the last 10 years is to try to make them useful and let the links build naturally which more or less worked until April this year. I've been tearing my hair out ever since. The only thing you can say about all of them (apart from that I own them but I've been careful with whois etc) is that the link profile is 100% natural apart from the 2 provisos above. Since April I've hired people but I'm down $20K but not any better in the rankings. A few of the sites are: short-hairstyles.com was number 1 for short hairstyles and short haircuts for years then Penguin came and its dropped off for both. It had 10000 or so spammy message board links posted by someone as negative seo I have got some removed but google webmaster tools still reports them as there. There are tentative signs of recovery (maybe) but no traffic increase. 1001-hairstyles.com has been there or there abouts for 10 years for the keyword hairstyles and hair styles until April. A site ourlipsaresealed.skyblogs.be has 30000 links to it (there are only 40000 total) with the anchor text haarstijls which is dutch for hairstyles, I don't think its malicious just they set a template and do a new page every day and they also link in the same way to a competitor who wasn't affected. An seo firm have been working on this one for a few months, the traffic increased 50% a couple of weeks ago but bombed the day after to worse than before. Prom-hairstyles.org when the same way as above in April. The only back link oddity is a site polyvore.com links to it about 400 times (out of 1000 or so total) they are using our pictures to sell their prom dresses (with out permission) but mostly deep link. Most of the other sites went in a similar way but have no obvious backlink anomalies. Do I use the link disavowel tool? I am a bit wary of it because if you watch matt cutts video he keeps reiterating that the tool is for people who have used dodgy link practises in the past and want to do a clean up but that isn't me so am I owning up to something I haven't done by using it? Are the search results as strange in everybody's niche? In mine there is some real dross as well as loads of pinterest and other user generated stuff. Sorry to go on for so long and thanks for getting this far. Ian
White Hat / Black Hat SEO | | jwdl0 -
Link quality warning from GWT and drop in keyword ranking.
So last December we saw our hard work pay off as our Panda penalty was lifted and our traffic shot back up to pre-Panda levels. Then in February we received this note: We've reviewed your site and we still see links to your site that violate our quality guidelines. Specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank. Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes. Since December we've lost position on 80% of our top 100 keywords. I've gone through our links and can't figure out what the problem may be. Maybe I'm not using OSE properly. We don't buy links so I'm not sure what the problem is. If someone can walk me through using OSE to see what the problem may be I would appreciate it. Our domain is http://bit.ly/rbkYkp
White Hat / Black Hat SEO | | IanTheScot0 -
How best to do Location Specific Pages for Eccomerce Post Panda Update..
Hi , We have an eCommerce site and currently we have a problem with duplicate content. We created Location specific landing pages for our product categories which initially did very well until the recent Google Panda update caused a big drop in ranking and traffic. example http://xxx.co.uk/rent/lawn-mower/London/100 http://.xxx.co.uk/rent/lawn-mower/Manchester/100 Much of the content on these location pages is the same or very similar apart from different H1 tag, title tag and in some cases slight variations on the on page content but given that these items can be hired from 200 locations it would take years to have unique content for every location for each category... We did this originally in April as we can't compete nationally but we found it was easier to compete locally ,hence the creation of the location pages and it did do well for us until now. My question is , since the last Google Panda update, our traffic has dropped 40% , and rankings have gone through the floor and we are stuck with this mess Should we get rid off (301 ) all of the location specific pages for each of the categories ot just keep say 10 locations per cities as the most popular ones and either do No follow no index the other locations or 301's or what would people recommend ? The only examples I can see on the internet that others do with multiple locations is to have a store finder type thing... but you cant' rank for the individual product /category doing it that way... If anyone has any advice or good examples of sites I could see that employ a good location url specific method, please let me know. thanks Sarah
White Hat / Black Hat SEO | | SarahCollins0 -
Why is the rankings for certain targeted keywords dropping sharply in the past few weeks?
Excuse me here I can't reveal the website url here due to the confidentiality. Background: This website has about 100+pages, and is a wordpress site. Out of 15 targeted keywords, there are few ranked first on Google.co.uk. others are ranked between 3rd and 50+. In the past couple of weeks, we have been submitting to various websites/directories. and 4 main keywords' rankings are improving steadily from 50+ to 20+. We don't buy links, or pay for link exhcanges. We only exchange links on rare occasions. Symptoms: 1. 2 out of 4 main keywords dropped its rankings from 20+ to 80+ 4 weeks ago over night. 2. We kept on acquiring links from directories and websites, and 2 weeks after the drop, the rankings of 2 affected keywords had gradually made its way back to 20-30. Just we thought the glitch was over, these 2 keywords has dropped rankings to 50+ once again. 3. The change of rankings looks too suspicious to us, so we went to use the Moz tool, and discovered the domain authority has also dropped 25% of its value in a month time. We never experienced such violent changes in terms of rankings in such a short period of time. My question is: what factors there are to have caused such violent shifts? Why the value of the domain authority is dropped by 25%-30%? What elements affect the domain authority the most?
White Hat / Black Hat SEO | | robotseo0 -
Using Canonical Tags to Boost Lead Form Ranking
I presently have a number of whitepapers that bring traffic to our site. If a visitor elects to download the whitepaper they are taken to a lead form with an abstract of the whitepaper. The abstract is present because the visitor may or may not have come to the lead form directly. I imagine this would be a "no no," but how do you feel about placing a canoncial tag on a whitepaper that points to the lead form w/ abstract? The obvious idea being to take the umph of a whitepaper to direction search visitors directly to the lead form.
White Hat / Black Hat SEO | | shoffy0