Distinguish a Post from a Category
-
Hi Community,
The company I work for wants to create a blog as a subfolder from https://www.petpremium.com/ (we are working on it's structure yet). Our main site its build on wordpress and so our blog (with a differente design).
What would be the best way to distinguish a post from a category if they are in the same level of the url, example (example.com/blog/CATEGORY/ and example.com/blog/post-name-here). Or should a post always be under a category?
Im asking this because the way we have it, we need to place a .html at the end of the title to make it clear that the title is NOT a category or tag.
-
Hi,
Use schema org 2.0 tags for pages and blog post entries. Google uses these to distinguishes between the two. Use page tags for the category and blog page templates and blog post tags for the posts. A blog home page is essentially a categories page that displays all posts for all categories and shows an excerpt and deep link. Use rel previous / next for pagination for these pages.
Then implement a 3-link system for authorship which is optimal for blog seo. Each author has a author page on the domain and all post for an author point to his / her author page. Use the rel=author tag for blog post with the author name in the byline linking to the author bio page. Link the author bio page to his Google+ personal profile with rel=me and make sure they link back from there profile to the domain of the blog under the tab About and then Contributor to. Place a Google+ badge for pages on your blog page and presto your are a nasty mean blog.
Hope this helps.
PS. see the diagram for 3-link schema. It's Dutch but still understandable I think/hope.
Daniel
-
I'll use Moz as an example. Category page: http://moz.com/blog/category/technical-seo (so, your first thought was correct)
Personally, I agree with and use this approach because it makes logical sense from a hierarchical standpoint. As you go down from the home page to a blog page (or any section page) to a category page to an individual post, the focus becomes narrower and narrower. So it's more intuitive for Google to understand what your site is all about.
I hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How Google distinguish and ignore keyword attested with or in a brand?
Hi community, Generally there will be a primary keyword which everybody concentrates and expect their homepage or website to rank for....like "seo" for seo consulting or seo tools. There might be some companies with this keyword in their brand name like "ABC SEO". So this primary keyword will be all over the website being part of the brand name; especially in page titles and header tags. How Google distinguish and ignores this keyword in brand name to avoid giving more ranking boost to such websites? Will this keyword will be completely ignored being the part of the company name or their domain name? How Google distinguish between a generic keyword and keyword in company name? Thanks
Algorithm Updates | | vtmoz0 -
Is good for SEO update blog post dates after update post content
Hello I am updating some posts of my Blog, adding new and fresh content and rewriting some of the existing. After doing that I am thinking to update de post publishing so that I appears on front page of the blog and user can read ir again. But I don't know if it is good for google to change the publishing date of the post that he had indexed 5 years ago. Also I don't know if google will read it again if it is old and see the new changes in order to improve it in search results
Algorithm Updates | | maestrosonrisas0 -
Post-August Google Updates High volume keyphrases rankings mess
Howdy, fellow mozzers, Couple of our clients keep losing rankings, slowly but surely, which seem to correlate to August Google updates. No major changes to the websites have been done - neither code, backlink profile nor content. It seem to affect higher search volume keyphrases, while other longer tail keyphrases are climbing up. The screenshots of the visibility rankings are attached below. Any ideas/news/thought about the Google update itself or what might be happening? I know that the Medic update was overall quality, yet it seems to be that these websites in particular are going down after Birthday update, not Medic itself. Google and da mighty Internets being quite.. Help! Links to screenshots (includes higher volume keyphrases only): https://dmitrii-regexseo.tinytake.com/sf/MzAyNjg0MV85MDczNDkz https://dmitrii-regexseo.tinytake.com/sf/MzAyNjgzN185MDczNDY1
Algorithm Updates | | DmitriiK0 -
Site´s Architecture - Categories . What´s the best in my case?
My Dear friends of MOZ, I´ve got you a case that has been driving me crazy for 2 weeks, Im doing an SEO audit for big brand that sells electronics. Since they sell all kind of electronics, and are very popular the site is quite big and has several categories. Now...Im working particularly in a kind of micro-site that sells two kind of products that are very similar but not the same. Lets say in this site they are selling super-light-weight-Laptops and tablets, so if you look the site its a Laptop/Tablet site. But the site is not under a laptop/tablet directory, some pages are under laptop and others in Tablet directory . For example : Home page URL: /light-laptops/home.asp ; Products general page page URL is light-pads/products.asp ; and each single product page is under laptops or pads according the type of product. From my point of view, they should create a new directory called /light-laptops-pads/ and single directories for products, and case studies, etc.. Since they want to show both products together when you click in products (off course they will be creating sub-directories for the two types of products). At the begining I thought they were really mistaken, but now that I see that all light-pad content is in one folder and light-laptops content is in another, and the site jumps from one category to the other I am a little bit confused. PLEASE HELP ME PD: I want to make clear that general categories like products, case studies , contact us, solutions pages are in some cases under /light-pad/ directory and in other cases under /light-laptops / directory PLEASE PARDON MY ENGLISH!
Algorithm Updates | | facupp10 -
Ranking drops POST Penguin?!
Hey guys, I've noticed that one of our sites have seen some considerable ranking drops for competitive keywords at least a week or so after Penguin was introduced. I've attached an image to give you a better idea of what I'm talking about. We were ranked around 2nd page for each of the phrases but plummeted to 80+ (although, there has been some movement back towards 50). I mention Penguin but that really shouldn't have been a factor with this site as it's a relatively new one and all the links have been built naturally. Any help appreciated! GGsL8xk.png
Algorithm Updates | | Webrevolve0 -
Do practitioner listings for the same business need to have different categories?
I'm trying to figure out an issue with practitioner listings, and I wanted to ask more about this because in this Q&A thread ( http://www.seomoz.org/q/multiple-businesses-at-the-same-address-avoiding-google-places-trouble ) it was stated that each listing needs to have a different category. Sorry if this question is redundant, I just wanted to make sure I have a clear understanding before proceeding.... I'm managing local listings for a senior healthcare center that has 4 locations, and multiple practitioners at each location. I'm trying to figure out how to best handle the multiple practitioner listings, most of which appear to be scraped. I was going to claim, verify and begin managing them. However, they all fall under the same category, "practitioner." What I've gathered from the response in the above Q&A thread is that I need to have a different category for each practitioner to please Google Places, despite the fact that "practitioner" is the best/most accurate category available in Google's pre-set categories. Is my interpretation correct? I'm confused because Google's guidelines say you can create a separate listing for each practitioner, which to me implies that it would be ok to use the practitioner category for each one. But then again, I want to make sure before proceeding. Thanks, Kim
Algorithm Updates | | TECHSEO35
#TECHSEO Account Manager0 -
Best practice for someone wanting to repost / translate some of your blog posts?
I've been contacted by several sites (a few in other countries) who would like to repost some of our articles on their site. A few of these are in other countries and they would like to translate them in their language. (we have a site about raising a child with Down syndrome so they are wanting to use our info to help people...not "beat us" in rankings, or anything like that.) I didn't know what the best practice on this was. I don't want to get dinged for duplicate content or have someone rank higher than me for my own article, etc. Just curious what the best way to go about this was. I'm also assuming the articles that are translated wouldn't be an issue at all since the content will be in another language. Is this right? Thanks!
Algorithm Updates | | NoahsDad0 -
Advice / Help with simliar post titles
Does anyone know if the new google ove optimisation penalties would be actioned for similar post titles? We have a back catalouge of our magazines online and each title is very simliar ie magazine name - issue number - month. These have been flagged up by the SEO Moz pro service as being duplicate content but although each post is laid out the same each has different content with int it. the titles however are all very simliar - is this a bad idea and also if so what would be a better way of grouping the posts so that the titles are different enough - would the main subject of each magazine included be enough? Thanks
Algorithm Updates | | luwhosjack0