Distinguish a Post from a Category
-
Hi Community,
The company I work for wants to create a blog as a subfolder from https://www.petpremium.com/ (we are working on it's structure yet). Our main site its build on wordpress and so our blog (with a differente design).
What would be the best way to distinguish a post from a category if they are in the same level of the url, example (example.com/blog/CATEGORY/ and example.com/blog/post-name-here). Or should a post always be under a category?
Im asking this because the way we have it, we need to place a .html at the end of the title to make it clear that the title is NOT a category or tag.
-
Hi,
Use schema org 2.0 tags for pages and blog post entries. Google uses these to distinguishes between the two. Use page tags for the category and blog page templates and blog post tags for the posts. A blog home page is essentially a categories page that displays all posts for all categories and shows an excerpt and deep link. Use rel previous / next for pagination for these pages.
Then implement a 3-link system for authorship which is optimal for blog seo. Each author has a author page on the domain and all post for an author point to his / her author page. Use the rel=author tag for blog post with the author name in the byline linking to the author bio page. Link the author bio page to his Google+ personal profile with rel=me and make sure they link back from there profile to the domain of the blog under the tab About and then Contributor to. Place a Google+ badge for pages on your blog page and presto your are a nasty mean blog.
Hope this helps.
PS. see the diagram for 3-link schema. It's Dutch but still understandable I think/hope.
Daniel
-
I'll use Moz as an example. Category page: http://moz.com/blog/category/technical-seo (so, your first thought was correct)
Personally, I agree with and use this approach because it makes logical sense from a hierarchical standpoint. As you go down from the home page to a blog page (or any section page) to a category page to an individual post, the focus becomes narrower and narrower. So it's more intuitive for Google to understand what your site is all about.
I hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple sub-category of the same name ? does that effect SEO
Hello, If I have multiple sub-category of the same name ? does that affect SEO for example I have the following category structure? domain/bmw/series5/2006.html domain/bmw/series5/2007.html .. etc domain/bmw/series3/2007.html domain/bmw/series3/2006.html ..etc domain/Acura/cl/2006.html domain/Acura/cl/2007.html .. etc I do use canonical url because I may have the same product in multiple categories but my question does google penalize me because I have the same (year) url key for multiple categories even though I use canonical url ? do I have any advantage in masking them filters vs sub-category from SEO point of view ? specially my goal is to have different meta title and meta description for each sub category ?
Algorithm Updates | | LKCservicesINC0 -
Is good for SEO update blog post dates after update post content
Hello I am updating some posts of my Blog, adding new and fresh content and rewriting some of the existing. After doing that I am thinking to update de post publishing so that I appears on front page of the blog and user can read ir again. But I don't know if it is good for google to change the publishing date of the post that he had indexed 5 years ago. Also I don't know if google will read it again if it is old and see the new changes in order to improve it in search results
Algorithm Updates | | maestrosonrisas0 -
Post-August Google Updates High volume keyphrases rankings mess
Howdy, fellow mozzers, Couple of our clients keep losing rankings, slowly but surely, which seem to correlate to August Google updates. No major changes to the websites have been done - neither code, backlink profile nor content. It seem to affect higher search volume keyphrases, while other longer tail keyphrases are climbing up. The screenshots of the visibility rankings are attached below. Any ideas/news/thought about the Google update itself or what might be happening? I know that the Medic update was overall quality, yet it seems to be that these websites in particular are going down after Birthday update, not Medic itself. Google and da mighty Internets being quite.. Help! Links to screenshots (includes higher volume keyphrases only): https://dmitrii-regexseo.tinytake.com/sf/MzAyNjg0MV85MDczNDkz https://dmitrii-regexseo.tinytake.com/sf/MzAyNjgzN185MDczNDY1
Algorithm Updates | | DmitriiK0 -
How to do effective keyword research with categories and subcategories?
Hi all, I'm trying to breakdown some SEO 101 tips and start from scratch. Starting with Keywords! I would like to audit our site for main keywords, grouping them in categories and subcategories. My questions are: 1. Is it possible to see where we rank on google AND search trends of visits to our site?
Algorithm Updates | | Eric_S
2. What is a good method or structure to document (excel?)
3. What analysis can be made from finding the results of these keywords and how can I make use of this? As a beginner your help is much appreciated!!2 -
Google has indexed some of our old posts. What took so long and will we lose rank for their brevity?
Hi, We just had a few of our old blog posts indexed by Google. There are short formed posts, and I want to make sure we're not going to get dinged by Google for their length. Can you advise?https://www.policygenius.com/blog/guaranteed-issue
Algorithm Updates | | francoisdelame0 -
How is best to use Permalinks for Wordpress /category/postname or /postname
Hello , I have a question Regarding the Permalink structure form Wordpress ,I am trying to figure out what would be the best structure of the blog post link ,for the moment I am using the structure example.com/postname and I changed the structure to example.com/category/postname ,redirected with 301 the old links to the new links and I thought about it and wanted to ask , I would really appreciate if you could tell me what is best form SEO point of view to do. Regards,
Algorithm Updates | | anitawapa0 -
Does A Low Quality Post With Pagerank Merit Deleting?
Hello, We are cleaning up our low quality content on our website and we are struggling with the idea of deleting blog posts that have a pagerank of 1 or above, but pull in little to no views on the website. My research seems to indicate that low quality content in terms of pageviews is possibly a negative for our website as a whole. My dilemma, to delete the pages that hold rank or keep them? thank you Mike
Algorithm Updates | | crazymikesapps10 -
Post penguin & panda update. what would be a good seo strategies for brand new sites
Hi there. I have the luxury of launching a few sites after the penguin and panda updates, so I can start from scratch and hopefully do it right. I will get SEO companies to help me with this so i just want to ask for advices on what would be a good strategies for a brand new site. my understand of the new updates is this content and user experience is important, like how long they spend, how many pages etc social media is important. we intent to engage FB and twitter alot. in New Zealand, not too many people use google+ so we will probbaly just concentrate on the first two hopefully we will try to get people to share our website via social media, apparent that is important should only concentrate on high quality backlinks with a good diverse set of alt tags, but concentrate on branding rather than keywords. Am i correct to say that so far? if that is the principle, what would be the strategy to implement these goals? Links to any articles would also be great please. Love learning. i just want to do this right and hopefully try to future proof the sites against updates as possible. i guess quality content and links will most likely to be safe. Thank you for your help.
Algorithm Updates | | btrinh0