Help! Tracking Conversion Source of Specific Users: Possible? How?
-
Just as an example, let's say we generate a website lead from John Smith. Can we trace John Smith's activity back through AdWords or Analytics to see exactly where he came from and (with AdWords for example) what keyword he typed in before clicking our ad and converting?
Thanks for the help!
-
Lead-IQ.com does that. It extracts the keyword, adgroup and campaign behind all the leads that came from Adwords. It also extracts if the lead came from re-marketing (and the website that sent the lead) as well as Google Display Network (telling you the exact website that send you good/bad leads). Actually it extracts all the source traffic behind all your leads.
-
How does your software compare to Inbound Now? I found that tool after this conversation and find it very useful!
-
I just wanted to chime in that Convertable provides multi-touch attribution modeling. When a user submits a lead through the contact form, you will be able to see how many visits the user made to the site, date and time, the source of every visit, every page they viewed on each visit, how much time they spent on the site for each visit, and so on. This information allows you to determine which traffic sources, ads, keywords, etc. should actually be credited with the sale at the end of the sales pipeline.
-
Yeah, it's definitely still in place.
But I don't really understand why, especially since Google loves to track everything everyone is doing but doesn't want to allow anyone else do it. Also, I'm not sure how much they enforce it, especially because Google Analytics' own Justin Cutroni has written about how to capture personally identifiable information in GA many times in the past -http://cutroni.com/blog/2009/03/18/updated-integrating-google-analytics-with-a-crm/. (Although he includes a disclaimer about the privacy policy, he still writes the post...)
Anyways, Keri is right that the policy is still in place so if you rely heavily on Google Analytics for your site, it's probably best not to blatantly violate their TOS since we all know Google can and will bring the hammer down anytime they feel like it.
-
As far as I'm aware Keri, that is still in place. It certainly looks that way on the Analytics Partner Forum.
Your Analytics account cannot hold any personally identifiable information (PIN) and, while Google isn't know for being stringent in checking accounts, if it finds any it will suspend you no questions asked.
IBM Digital Analytics, what was CoreMetrics, is an enterprise analytics solution that does let you track users and their journey through your site. Once a user identifies themselves to you - eg entering their email on a form - that person is "revealed" and you can then see their current session (plus any other sessions on your site they have had in the past). It's an enterprise solution though and quite pricey.
-
Google Analytics at least used to have a privacy policy in place against tracking personally identifiable information as well, so you'll want to check on the privacy policies of the tools you use to carry this out.
-
There are a lot of great answers here to your issue, all of these guys are very knowledgeable and correct across the board. Just chiming in to hopefully make it more cohesive and direct - but what you're asking for has a complex answer
Yes, it is possible to track a specific lead's information.
No, you cannot track the specific keyword that the user typed in (due to Google's latest privacy ruling). but you can track the listed keyword in the AdWords interface.It is possible to use this with some of your favorite tools (like Convertable, Hubspot, SalesForce, etc), or if you have a working knowledge of URL parsing, you can set up your own hidden fields to accept different URL parameters.
However, just be sure you know how your chosen software works with attribution. All of these methods have their own attribution modeling. Most of them will only pull the information if it was a direct sale on that page in one session. If the user leaves the page, sometimes they won't parse the parameters.
You will have to use a bid management software like Marin to be able to see keyword level attribution through the whole path.
-
I'm actually a co-founder of Convertable. We created Convertable to do exactly what Ricky is looking to do because we ran into the same problem not being able to use Google Analytics or AdWords conversion tracking to identify the source of any individual lead. And to add onto Guillermo's comment, yes, you can definitely track which specific AdWords campaign, ads, keywords, landing pages, etc. generated each lead by using our Campaign Tracker tool.
Please let me know if anyone has any more questions or suggestions for things to add to Convertable since we are always looking to improve the service for our users!
- Patrick
-
No prob David!
I was pretty sure lol
-
Im sorry guys it seems i answered to quick - if you want to track a person back to a channel you would need the form to be programmed to pass that info into the lead.
-
For adwords channel conv tracking will give you the keyword used to enter site etc. For non adwords channel you need to set up a goal in analytics to see the channel
-
David,
Can you point out exactly where can I find this information in the link provided from Google Adwords support?
Perhaps I'm wrong, but as far as I know, you can't track a specific lead with just your conversion code. I'll be happy to read more information about it
Hope you clear this out for us.
-
Hi Ricky,
We came across this issue several times. It can't be done with just Adwords conversion code without using any other software. To achieve this, we use Hubspot with most of our clients to have detailed contact insights.
If you want to try a free software, you can go for Convertable. I've tried it before and works really well. However, I'm not sure if it can tell from what specific Adwords campaigns are your leads coming from.
Hope it helps!
Guillermo
-
I have played around in my spare time with a product called segment.io and it lets you track people around your web site and port the information out to different sources. You can set it up to track where they come from, if they create an account their name or email address, and things like that. Also what they purchase as well. You should take a look at it. Here is a link to their api dealing with tracking people, https://segment.io/docs/tutorials/quickstart-analytics.js/
One thing I don't think you are going to be able to do is track the search term though. With the whole keyword not provided thing it is kind of hard.
-
Yes you can you can do this by setting up conv tracking in adwords and putting the code on the thank you page that appears after the lead form is submitted. read more here https://support.google.com/adwords/answer/1722054?hl=en
For phone calls you can setup 3rd party call tracking that can do this look at services like callrail.com or https://www.mongoosemetrics.com/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will hreflang indication help single language site?
I have read a few articles that say indicating a language per webpage with hreflang really only helps sites that use multiple languages. Although my site is only in English, I see that it is ranking for a few foreign language keywords in Google Search Console (not sure exact traffic but roughly 15% of visitors from Search are non English preferred). My thought is that indicating language will help my single-language site because it will weed out the non-english speakers who are probably bouncing from the site. Overall I am thinking it might improve the quality of my search traffic. Do you think my logic is sound, or is adding hreflang not beneficial to my site? All feedback welcomed. Thanks!
Conversion Rate Optimization | | Jonathan.Smith0 -
Facebook Connect login preventing traffic source conversion data. Any solutions?
We're buying traffic to the website via Adwords, and when they hit the website and go to sign up for an application (enter into our conversion funnel), the session concludes as a bounced session, a new session starts and that session now has a referral from Facebook rather than the original referring source. This means we can't monitor adwords conversions properly (or any other traffic source conversions) this seems to be quite a common problem with Facebook/Google account logins, in the case of Google, people block account.google.com but we can't afford to block Facebook outright as we're wanting to see other Facebook referrals. Has anyone come across this problem? Any suggestions of how to fix this?
Conversion Rate Optimization | | Startupfactory0 -
Any way to track an Email Href in Analytics ?
Moz, To help with our conversion tracking efforts is it possible to track contact Email Href clicks ? Preferably using Google Analytics so i can filter them into my reporting, Thank you, James
Conversion Rate Optimization | | Antony_Towle0 -
How to track full path of website visitors until conversion, not just landing page?
hi, This is my first question in the forums and I'm looking forward to be part of a great SEO community. I was wondering ow to track full path of website visitors until conversion, not just landing page? I've been using Wordpress jetpack site stats for while, which shows great data like keywords used in google, landing page etc. But I would like to have access to the full path for each separate visitors (including their IP address and country is possible) to improve my website and conversions. Example: step 1: Visitor X types "seo" on Google step 2: visitor lands on my homepage step 3: visitor visits to order page and buys Is there such tool available as a Wordpress plugin? Or do I have to use Google analytics for this? thank you for your help, Marc
Conversion Rate Optimization | | marcandre0 -
Conversion Report in Adwords
I would like to create a report that shows Campaign-Ad Group-Ad-Keyword but only for items that have conversions. Anyone know a way to do this? Thanks
Conversion Rate Optimization | | EcommerceSite0 -
How can I track the traffic source/keyword of form submissions?
I'm using Google Analytics on www.nhfinehomes.com and would like to track the source of leads submitted via form submissions. Ideally, I could track if the lead originated from organic search (and what keyword phrase), PPC, referral links, etc. Is this possible with Google Analytics and if so, can anyone point to some documentation on how to do this or better yet someone who can help me set this up? This site is running ASP.NET and uses JQuery so there is not a 'traditional' thank you page that I can reference. I'm not a programmer and do not pretend to be one! Thanks in advance. Link
Conversion Rate Optimization | | LinkMoser0 -
Tracking Sales to Sources
We're trying to set up a commission system for the different people who contribute to our site. We just want to see a list of transactions and the path back to source for all of them. We haven't been able to figure it out and know other ecommerce sites have had to have figured this out.We have GA Ecommerce tracking on. How can we find last months sales: source / medium / keyword / landing page / revenue / etc Sorry if this is an obvious question. We have spent a lot of time trying to figure it out.
Conversion Rate Optimization | | chrishansen0