Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      What is your Brand Authority?
      Moz

      What is your Brand Authority?

      Check yours now
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. International SEO
    4. Direct traffic is up 2100% (due to a bot/crawler I believe)

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Direct traffic is up 2100% (due to a bot/crawler I believe)

    International SEO
    7
    10
    3097
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • WebGain
      WebGain last edited by

      Hi,

      The direct traffic to website www.webgain.dk has increased by over 2100% recently. I can see that most of it is from US (my target audience is in Denmark and the website is in danish).
      What can I do about this? All this traffic gives my website a bounce rate of 99.91% for direct traffic. I believe it is some sort of bot/crawler.

      2100percentboost.png

      1 Reply Last reply Reply Quote 0
      • WebGain
        WebGain @KeriMorgret last edited by

        Already done. They also included the tip in their newsletter for beta-testers.

        1 Reply Last reply Reply Quote 0
        • KeriMorgret
          KeriMorgret @WebGain last edited by

          You might want to let them know about this, so they can add in documentation so future users know what is up before panicking. 🙂

          WebGain 1 Reply Last reply Reply Quote 0
          • WebGain
            WebGain last edited by

            Follow up: I have fixed this now. It was a monitoring tool by Digicure, where I have signed up to be a beta tester. Their platform checks the website like a normal visitor from servers around the world (in my test case it is Denmark and California) and thereby it looked like normal direct traffic in my data. I excluded their stated server IP-addresses in my Google Analytics filters and that helped. Thanks again guys for the help.

            KeriMorgret 1 Reply Last reply Reply Quote 1
            • WebGain
              WebGain last edited by

              Thank you for all your great advice. I will follow them and see how it works.

              1 Reply Last reply Reply Quote 0
              • LesleyPaone
                LesleyPaone last edited by

                If you are running Wordpress also check what page / pages are being accessed. I have had bots nail my wp-login like that before. If that is the case harden your installation, one thing I have found that stopped it was setting a deny in the htaccess on wp-login / wp-admin.

                1 Reply Last reply Reply Quote 1
                • PaddyDisplays
                  PaddyDisplays last edited by

                  I was having the same problem ( for me it seemed to be Bings ads bot) .  I used this guide below and it seems to filter out most of the bot visits.

                  http://www.lunametrics.com/blog/2013/09/05/filter-bots-google-analytics/#sr=g&m=o&cp=or&ct=-tmc&st=(opu qspwjefe)&ts=1403614027

                  1 Reply Last reply Reply Quote 1
                  • Martijn_Scheijbeler
                    Martijn_Scheijbeler last edited by

                    I would check the service providers first just to know for sure they're all coming from the same provider. You can check this by visiting your Audience > Technology > Network report on the left side of your Google Analytics. If you see the same network and browsers being used I would use a filter (only if you're really determined/ 100% sure that it's bot traffic) to get them completely out of your Google Analytics view.

                    1 Reply Last reply Reply Quote 4
                    • randfish
                      randfish last edited by

                      It's weird that the bot is accepting cookies, but with a bounce rate that high, I agree it's probably something automated (though it could be people who were looking for something else or were directed there by an email or an app accidentally). You can look through your logs to see IP addresses and then do as Atakala says and block the traffic if you're worried about bandwidth. You can also just filter it out in GA by excluding US traffic (if your'e worried about analytics being messed up).

                      1 Reply Last reply Reply Quote 3
                      • atakala
                        atakala last edited by

                        It's probably AWS, which is amazon buyable crawl service.
                        If ıt costs you too much then try to ban it.

                        1 Reply Last reply Reply Quote 0
                        • 1 / 1
                        • First post
                          Last post

                        Got a burning SEO question?

                        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                        Start my free trial


                        Browse Questions

                        Explore more categories

                        • Moz Tools

                          Chat with the community about the Moz tools.

                        • SEO Tactics

                          Discuss the SEO process with fellow marketers

                        • Community

                          Discuss industry events, jobs, and news!

                        • Digital Marketing

                          Chat about tactics outside of SEO

                        • Research & Trends

                          Dive into research and trends in the search industry.

                        • Support

                          Connect on product support and feature requests.

                        • See all categories

                        Related Questions

                        • moon-boots

                          Traffic drop after hreflang tags added

                          We operate one company with two websites each serving a different location, one targeting EU customers and the other targeting US customers. thespacecollective.com (EU customers) thespacecollective.com/us/ (US customers) We have always had canonical tags in place, but we added the following hreflang tags two weeks ago (apparently this is best practice); EU site (thespacecollective.com) US site (thespacecollective.com/us/) Literally the same day we added the above hreflang tags our traffic dropped off a cliff (we have lost around 70-80% on the EU site, and after a minor recovery, 50% on the US site). Now, my first instinct is to remove the tags entirely and go back to just using canonical, but if this is truly best practice, that could do more damage than good. This is the only change that has been made in recent weeks regarding SEO. Is there something obvious that I am missing because it looks correct to me?

                          International SEO | | moon-boots
                          0
                        • JCN-SBWD

                          How do you optimise a website for European traffic?

                          I have a design portfolio website here https://www.nicholsoncreative.com/ which uses a .com but is currently configured through the Search Console to appear in results for Google.co.uk. I am going to be restructuring the website and optimisation and I want to bring in more traffic/enquiries/business from around Europe. As there's no Google.eu, and as Google also serves results based on the searchers geographic location it would seem difficult to structure and optimise content so that results can be found across all of Europe. I assume simply switching to a .eu domain extension for my own website wouldn't solve the problem? I also assume that creating content in different languages would be a logical (if time consuming) option? Are there any other tried and trusted techniques that can be used to target traffic throughout Europe? I'd appreciate any advice.

                          International SEO | | JCN-SBWD
                          0
                        • MaxSydenham

                          Redirect to 'default' or English (/en) version of site?

                          Hi Moz Community! I'm trying to work through a thorny internationalization issue with the 'default' and English versions of our site. We have an international set-up of: www.domain.com (in english) www.domain.com/en www.domain.com/en-gb www.domain.com/fr-fr www.domain.com/de-de and so on... All the canonicals and HREFLANGs are set up, except the English language version is giving me pause. If you visit www.domain.com, all of the internal links on that page (due to the current way our cms works) point to www.domain.com/en/ versions of the pages. Content is identical between the two versions. The canonical on, say,  www.domain.com/en/products points to www.domain.com/products.  Feels like we're pulling in two different directions with our internationalization signals. Links go one way, canonical goes another. Three options I can see: Remove the /en/ version of the site. 301 all the /en versions of pages to /. Update the hreflangs to point the EN language users to the / version. **Redirect the / version of the site to /en. **The reverse of the above. **Keep both the /en and the / versions, update the links on / version. **Make it so that visitors to the / version of the site follow links that don't take them to the /en site. It feels like the /en version of the site is redundant and potentially sending confusing signals to search engines (it's currently a bit of a toss-up as to which version of a page ranks). I'm leaning toward removing the /en version and redirecting to the / version. It would be a big step as currently - due to the internal linking - about 40% of our traffic goes through the /en path. Anything to be aware of? Any recommendations or advice would be much appreciated.

                          International SEO | | MaxSydenham
                          0
                        • Easigrass

                          Using a top level domain name and directing it to a subfolder

                          Hi, we have a large international network. Our main website sits on .com domain and is used by the UK market. We have an international site in a subdirectory .com/dk/ for Denmark for example. We have also purchased the domain name www.ourcompany.dk/. Should we be forwarding the domain name (www.ourcompany.dk/) to point to the subdirectory www.ourcomany.com.dk/ so in the browser it shows up as www.ourcompany.dk or should we be displaying it as www.ourcompany.com/dk/? Are there any pros and cons to this method? Which one is best and are there any benefits in SEO. Ideally we want the .com domain name to have the best domain authority so would this impact it in any way? Any tips would be great.

                          International SEO | | Easigrass
                          0
                        • JonClark15

                          What are the best practices for translation of city/state names for international SEO? (ie. New York in English vs. Nueva York in Spanish)

                          I'm working on international SEO / translation of a global travel site. While we have a global keyword research and translation strategy in process for each market they serve, I've run into a unique question. Overall, we are translating (and localizing) content for each market but aren't sure what to do with location names. Each country/state has cities and locations that have their own dedicated pages. I see three options for these location names (when titling a page and writing content):  keep them in English, translate the names in the market languages, or use a combination of the two. The challenge with altering the location names to the market languages is that they are truly not known by those names. Though there are some instances where it may make sense…for instance **New York **in Spanish would be "Nueva York" with **‘**Nueva' being the Spanish translation of ‘new’. There are other instances, where no translation exists. If you’ve had a similar experience I'd love to hear your approach/recommendation.

                          International SEO | | JonClark15
                          0
                        • MartijnHoving82

                          Upper case or/and lower case in rel="alternate" hreflang

                          Hi Mozzers, I have a question about the rel="alternate" hreflang tag, with an example. When I use two subfolders for two different countries/languages, for instance www.domain.com/nl-nl/ and www.domain.com/nl-en/ (for the English version) and I want to use the rel="alternate" hreflang tag, do I need to follow the ISO standards concerning Uppercase country code and Lowercase language code (en-NL)? Or is it okay to use the Lowercase country and language code (en-nl), since we also use this in the URL of the Subfolder. What does Google prefer? Thanks in advance.

                          International SEO | | MartijnHoving82
                          0
                        • HMK-NL

                          How to fix the duplicate content problem on different domains (.nl /.be) of your brand's websites in multiple countries?

                          Dear all, what is the best way to fix the duplicate content problem on different domains (.nl /.be) of your brand's websites in multiple countries? What must I add to my code of websites my .nl domain to avoid duplicate content and to keep the .nl website out of google.be, but still well-indexed in google.nl? What must I add to my code of websites my .be domain to avoid duplicate content and to keep the .nl website out of google.be, but still well-indexed in google.nl? Thanks in advance!

                          International SEO | | HMK-NL
                          3
                        • CuriosityMedia

                          Optimizing terms with accents/tildes in Spanish

                          Hello all, quick question.  We are optimizing for a keyword that includes an accent in Spanish.  Is it better to use the accented or regular form (i.e. inglés vs. ingles)?  Also, is there any distinction between accents (áéí...) and the ene (ñ) in terms of strategy/best practices?  Does this accent issue have a huge impact on ranking?

                          International SEO | | CuriosityMedia
                          0

                        Get started with Moz Pro!

                        Unlock the power of advanced SEO tools and data-driven insights.

                        Start my free trial
                        Products
                        • Moz Pro
                        • Moz Local
                        • Moz API
                        • Moz Data
                        • STAT
                        • Product Updates
                        Moz Solutions
                        • SMB Solutions
                        • Agency Solutions
                        • Enterprise Solutions
                        Free SEO Tools
                        • Domain Authority Checker
                        • Link Explorer
                        • Keyword Explorer
                        • Competitive Research
                        • Brand Authority Checker
                        • MozBar Extension
                        • MozCast
                        Resources
                        • Blog
                        • SEO Learning Center
                        • Help Hub
                        • Beginner's Guide to SEO
                        • How-to Guides
                        • Moz Academy
                        • API Docs
                        About Moz
                        • About
                        • Team
                        • Careers
                        • Contact
                        Why Moz
                        • Case Studies
                        • Testimonials
                        Get Involved
                        • Become an Affiliate
                        • MozCon
                        • Webinars
                        • Practical Marketer Series
                        • MozPod
                        Connect with us

                        Contact the Help team

                        Join our newsletter

                        Access all your tools in one place. Whether you're tracking progress or analyzing data, everything you need is at your fingertips.

                        Moz logo
                        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                        • Accessibility
                        • Terms of Use
                        • Privacy

                        Looks like your connection to Moz was lost, please wait while we try to reconnect.