Www.partybox.co.uk - Why cannot improve the position for "party supplies"

[AMG100]

About 4 Months ago I submitted a Disavow file to Google for www.partybox.co.uk which seemed to have improved the position across many terms. However the main term "party supplies" I cannot get to rank any higher than page 6 in the UK.

I have no penalties in webmaster tools. Should I see if I can collect anymore links that could be holding the website back for ranking for party supplies or what should i be looking to do ?

The website ranks well for other terms that the home page is optimised for such as party stuff but not for party supplies

any advice would be great

thanks

Adam

[AMG100]

Thank you so much Tom

Very Helpful and I really Appriciate it

Exciting news about the algorithm refresh. I will keep a check on the MOZ Algorithm Change History for that then

Thanks

Adam

[TomRayner]

Hi Adam

There could be a number of factors at play here that Google, predictably and unhelpfully, is deliberately ambiguous about.  There's evidence to suggest that there are individual keyword penalties and individual page penalties that can be placed on your website which can take a while to expire or lift.  Similarly, the penguin part of the algorithm may have penalised your site for that term, in which case you would need to see the algorithm refresh (which should be happening soon, according to reports) in order to see your rankings return for that page.  And finally because of the links that you have disavowed, there might not be many links to help power your return for that keyword position altogether (although your other rankings might prove this to be false).

I'm afraid a lot of this is guesswork, but there are steps you can take to be proactive and to see if you can recover rankings for that term.  One option would be to optimise that term on a different page altogether - can you see an increase in rankings if you do this?  If yes, it might indicate a page penalty.  If no, it might still be a keyword penalty/penguin penalty yet to expire.

And finally, like you say, you may be able to find more links that need to be removed/disavowed in order to satisfy the algorithm.  I'm very encouraged that you have disavowed some links and seen an increase already, so perhaps a deeper search will yield further results.  If you have exhausted this avenue and still see no improvement, I would experiment with trying to rank that term on another page on your website, or perhaps even a sub-domain.

I hope this helps.