Does PPC affect SEO Traffic?
-
Last week my website (www.cooke.co.uk) started PPC advertising with Google. This has been successful in increasing the amount of overall traffic to the site.
However, since we started the PPC advertising, our traffic from organic search has decreased significantly. Our rankings haven't changed dramatically enough to warrant such a decrease.
Has anyone else been in a situation where organic traffic has dropped as a result of launching a paid campaign? What did you do to rectify it?
Thanks.
-
Oh yes, the short answer would be, No as others posted here.
Here is an interesting discussion about this topic from Moz Q&A forum:
http://moz.com/community/q/how-google-adwords-can-impact-seo-ranking
And an interesting post on YouMoz blog:
http://moz.com/ugc/8-ways-ppc-and-seo-are-better-when-used-together
-
I'd say Dean has it pretty much spot on.
-
Short answer is technically no. However if you are using keywords in your campaign that you already rank well for in the organic results then this may have and effect of moving visitors that you many have gained naturally to paid visitors.
AdWords can be a great tool to evaluating keywords (and weeding out negative ones). So unless I want to dominate the results page for a particular keyword then I don't use keywords that I already rank well for in my campaigns.
-
Hi
Maybe this ppc adds are getting the traffic instead the organic results.
I mean, if your organic results are good and you site is the first positions, could be that the "searchers" are clicking the adds instead of the organic results.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can Anyone help me Checking the SEO of my Website?
Hi, I hope you are doing well. I want know how is looking my website? Is that attractive or boring for visitor. I really need your answer to improve my website. My Website is: https://sortscut.com/
Reporting & Analytics | | Pauline210 -
Email traffic tracking in Google Analytics
Hello! I have a question about how to assure email traffic is properly tracked in GA > Acquisition > All Traffic > Channels. **First, some background... ** Our company (Wisconsin's largest group dental practice) is about to revamp the way we try to re-capture patients who don't have a future appointment set with us. Part of that process will include emails. Those emails will point back to our website to request an appointment. Now to the question... Is there anything special we should do to assure that links coming to the website and the resulting appointment request goal conversions track appropriately and appear under "Email" in the Default Channel Group of Analytics > Acquisition > All Traffic > Channels area of GA? For example, should we use Campaign URL Builder to establish UTM links? Thanks in advance for any feedback. Erik
Reporting & Analytics | | SmileMoreSEO0 -
Spam Direct Traffic
Hello, Lately, I have been receiving a big amount of unexpected direct traffic from Boston. After analyzing with Analytivs, this is what I get (please, check attachment). Normally I would be blocking this traffic source straight away from my Google Analytics account, and also blocking this traffic from accesing my servers, but check out the analytic metrics: this traffic represents 12% of my total traffic right now!!! av. session duration is 4:53 !! bounce rate is 72% !!!! pages/session 1.44 !! Service provider is "Microsoft Corporation" who looks like one of the typical spammy service providers. My question is, is this a bot?? what do you think ? Thanks, Luis zUlVHIi
Reporting & Analytics | | Yeeply.com1 -
Search traffic hit after switching magazine to subdomain
Hi there, I'm fairly new at all of this and would appreciate any help with understanding why our website has taken a hit in traffic. We curate an online magazine, which was previously accessible through: forensicoutreach.com. It was receiving about 2,000+ unique visitors per day up until a week ago, when we changed a few things. However, the magazine doesn't reflect what our business does, so we created a product-focused web presence on forensicoutreach.com, and moved the magazine (which everyone loved) to library.forensicoutreach.com (DA 37, PA 1). We thought separating the properties was a good idea, but now I'm not so sure. Our traffic on library.forensicoutreach.com is 1,500 (so 500 less than usual!) and our main property has about 56 unique visits a day. It's pretty substantial. A few questions: 1. If we move the library to forensicoutreach.com/library, will that make any difference? 2. Where did we go wrong here and how can we fix it? Any help would be appreciated. Thanks.
Reporting & Analytics | | shivaniseos1 -
Google Analytics unexplainable traffic spike
Viewing this report **Behaviour > Site content > All pages **with primary dimensions of **Page ** and **Page title **are showing different results for one specific page on our site. We noticed a huge spike in pageviews and entrances to that specific page on our site. The user flow report shows traffic going through and from the page (in high volume) from other pages on the site which suggests that it's not the usual case of spam referrals. When I view the report above by page, I get unrealistic data. Over 600% increase in pageviews and over 900% increase in entrances. When I view by page title however, I get realistic results. Can anyone help shed some light on why these two reports will be different? Anyone else seeing similar issues?
Reporting & Analytics | | OptiBacUK0 -
Google Direct Traffic Reporting for Mobile on Analytics
We noticed a significant drop in our direct traffic in Google Analytics for mobile on July 30th but all our other traffic remains the same. What is the possible cause of this?
Reporting & Analytics | | COEDMediaGroup0 -
How can we view traffic from specific Twitter, Facebook, YouTube and Reddit accounts in Google Analytics?
Dear Moz Community, This is a Google Analytics question. Using Google Analytics, we're trying to identify trends of visitors on a website from specific social media accounts, i.e: twitter.com/account-x facebook.com/account-x youtube.com/account-x reddit.com/r/account-x Ideally, we would like to be able to see the success rate for specific posts on these social media accounts, and how users engaged on the website after arriving from clicking a link on one of these accounts. Is this drill-down feature currently possible in Google Analytics? Many thanks for helping!
Reporting & Analytics | | BoomDialogue690 -
Has anyone attended or hired anyone from Full Sail University? Or schools offering Internet Marketing or SEO
We are actively looking for a couple of positions. A qualified SEM (for PPC, etc) pro that has experience with Google but also others including BING and Yahoo. And a good SEO person who gets it is about delivering a result and not blowing sunshine up someone's skirt or pant leg.
Reporting & Analytics | | RobertFisher
That said I got a resume the other day from a guy and he stated he had a Master's Certificate in Internet Marketing from Full Sail University. I looked them up and they offer a Bachelors Degree and a Masters Degree in Internet Marketing. They also offer a certificate in Internet marketing they call a Master's certificate. So, I set a time for him to call me as I was mildly skeptical.
When I started asking about the certificate (His LinkedIn page had Masters Degree in IM) he said he had taken the certificate and I did not pursue the LinkedIn. I asked how long he was in school for the certificate and he stated 6 months (curriculum is 4 months and is fairly t h i n.
I asked what he had done and he had completed an Internship with a Texas company and helped a construction firm move to page one. When I asked how he started telling me about inserting keywords in the meta tag field in the CMS..... He did not know what a title tag was, knew nothing of content, H1, H2, Local Optimization and then wanted to tell me how when you put their Domain name in google they are number two on page One. So you get it, I believe. I am just really frustrated with the whole "certification" etc. thing and believe we do need it. Market Motive is as close to good as I can see, but I would love to hear from you. (Note on MM- I do not like the if you pay monthly you get Provider or whatever but it you shell out $3500 you are a Master. Just doesn't feel right to me. And, I did speak with someone a while back with a masters from them and again, I scratched my head). Would just like to hear of your experience and if anyone has hired from these schools with success.0