How would you suggest finding content topics for this site?
-
Hello,
How would you suggest finding content topics for this site:
The end goal is signups for training seminars in San Francisco, California and Salt Lake City, Utah. In the future the seminars will move more towards life coaching trainings but right now they are mostly about NLP. NLP is a personal development field.
Just looking for ideas for the process of finding topics for the most link-bait-heavy fabulous content. The owners of the site are authorities in the field. This is for both blog and article content.
Thanks.
-
I was referring more about the content. You can write a great linkbait-worthy content about a new method to wax your car, but if you're selling diaper covers, it's not going to help you. Extreme example, but I'm trying to say to make sure that you write content that your target audience wants to read, not necessarily look just at content that will get links.
-
Good point.
People linking to nlpca.com would be coaches, institute owners, sales people with websites, personal development blogs, nlp sites, etc.
People who sign up for a course wouldn't necessarily have their own website.
How does that effect what we do Keri?
Bob
-
Hi Bob,
Buzzsumo is a great (and free!) tool for finding popular content. You can enter a topic or domain and it will provide you with a list of the most popular content over the past 6 months, month, week or 24 hours.
As Keri points out, it makes sense to profile your intended audience first so you know who's most likely to convert and appeal to their information wants and needs. But if you're looking for link and social bait as a way to increase your perceived popularity in Google's eyes, I've found Buzzsumo to be helpful. It also helps you see where your audience likes to hang out online. For example, when I plugged "NLP" into Buzzsumo, I could see that the preponderance of sharing was of CDs on Facebook and Twitter.
I'm also going to check out the article Ruben pointed out. Hadn't seen that yet.
-
The owners of the site are authorities in the field.
Why are you asking us?
The owners should know: 1) the questions that people are askin'; 2) the questions that people aren't askin' but need to know; 3) the common misconceptions about the topics; 4) the topics that amaze people; 5) the topics that are hot in the news; 6) other information that "authorities" know that are high impact.
-
Will the people who read link-bait-heavy fabulous content be the ones who would sign up for a course?
-
I read this post in the Moz blog awhile back, and I thought it had some excellent ideas on finding topics for difficult niches. It has helped me...hopefully, it will do the same for you. Oh, and while gambling is the focus, it's just a case study. You can apply a lot of what he discusses to a variety of different businesses. http://moz.com/blog/case-study-whitehat-link-building-in-the-gambling-industry
For example: NLP + television could lead you to all sorts of content like "Did the Mentalist use NLP accurately in season 2 episode 4," etc.
Best,
Ruben
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ajax tabs on site
Hello, On a webpage I have multiple tabs, each with their own specific content. Now these AJAX/JS tabs, if Google only finds the first tab when the page loads the content would be too thin. What do you suggest as an implementation? With Google being able to crawl and render more JS nowadays, but they deprecated AJAX crawling a while back. I was maybe thinking of doing a following implementation where when JS is disabled, the tabs collapse under each other with the content showing. With JS enabled then they render as tabs. This is usually quite a common implementation for tabbed content plugins on Wordpress as well. Also, Google had commented about that hidden/expandable content would count much less, even with the above JS fix. Look forward to your thoughts on this. Thanks, Conrad
Intermediate & Advanced SEO | | conalt1 -
Splitting One Site Into Two Sites Best Practices Needed
Okay, working with a large site that, for business reasons beyond organic search, wants to split an existing site in two. So, the old domain name stays and a new one is born with some of the content from the old site, along with some new content of its own. The general idea, for more than just search reasons, is that it makes both the old site and new sites more purely about their respective subject matter. The existing content on the old site that is becoming part of the new site will be 301'd to the new site's domain. So, the old site will have a lot of 301s and links to the new site. No links coming back from the new site to the old site anticipated at this time. Would like any and all insights into any potential pitfalls and best practices for this to come off as well as it can under the circumstances. For instance, should all those links from the old site to the new site be nofollowed, kind of like a non-editorial link to an affiliate or advertiser? Is there weirdness for Google in 301ing to a new domain from some, but not all, content of the old site. Would you individually submit requests to remove from index for the hundreds and hundreds of old site pages moving to the new site or just figure that the 301 will eventually take care of that? Is there substantial organic search risk of any kind to the old site, beyond the obvious of just not having those pages to produce any more? Anything else? Any ideas about how long the new site can expect to wander the wilderness of no organic search traffic? The old site has a 45 domain authority. Thanks!
Intermediate & Advanced SEO | | 945010 -
Penalties for duplicate content
Hello!We have a website with various city tours and activities listed on a single page (http://vaiduokliai.lt/). The list changes accordingly depending on filtering (birthday in Vilnius, bachelor party in Kaunas, etc.). The URL doesn't change. Content changes dynamically. We need to make URL visible for each category, then optimize it for different keywords (for example city tours in Vilnius for a list of tours and activities in Vilnius with appropriate URL /tours-in-Vilnius).The problem is that activities overlap very often in different categories, so there will be a lot of duplicate content on different pages. In such case, how severe penalty could be for duplicate content?
Intermediate & Advanced SEO | | jpuzakov0 -
Responsive Content
At the moment we are thinking about switching to another CMS. We are discussing the use of responsive content.Our developer states that the technique uses hidden content. That is sort of cloaking. At the moment I'm searching for good information or tests with this technique but I can't find anything solid. Do you have some experience with responsive content and is it cloaking? Referring to good articles is also a plus. Looking forward to your answers!
Intermediate & Advanced SEO | | Maxaro.nl0 -
Linking from a corporate site to a brand site.
Is there an SEO impact to a large corporation linking from a corporate and/or a divisional site to a specific brand site with it's own top level domain? We would like to keep the traffic coming, but not if it will be seen as a black hat tactic. My guess is that Google will be smart enough to see that the corporation owns the brand and at least not penalize us, but I am wondering if anyone else has this experience? Google Analytics is calling it self-referral.
Intermediate & Advanced SEO | | mrbobland0 -
How do I best handle Duplicate Content on an IIS site using 301 redirects?
The crawl report for a site indicates the existence of both www and non-www content, which I am aware is duplicate. However, only the www pages are indexed**, which is throwing me off. There are not any 'no-index' tags on the non-www pages and nothing in robots.txt and I can't find a sitemap. I believe a 301 redirect from the non-www pages is what is in order. Is this accurate? I believe the site is built using asp.net on IIS as the pages end in .asp. (not very familiar to me) There are multiple versions of the homepage, including 'index.html' and 'default.asp.' Meta refresh tags are being used to point to 'default.asp'. What has been done: 1. I set the preferred domain to 'www' in Google's Webmaster Tools, as most links already point to www. 2. The Wordpress blog which sits in a /blog subdirectory has been set with rel="canonical" to point to the www version. What I have asked the programmer to do: 1. Add 301 redirects from the non-www pages to the www pages. 2. Set all versions of the homepage to redirect to www.site.org using 301 redirects as opposed to meta refresh tags. Have all bases been covered correctly? One more concern: I notice the canonical tags in the source code of the blog use a trailing slash - will this create a problem of inconsistency? (And why is rel="canonical" the standard for Wordpress SEO plugins while 301 redirects are preferred for SEO?) Thanks a million! **To clarify regarding the indexation of non-www pages: A search for 'site:site.org -inurl:www' returns only 7 pages without www which are all blog pages without content (Code 200, not 404 - maybe deleted or moved - which is perhaps another 301 redirect issue).
Intermediate & Advanced SEO | | kimmiedawn0 -
Duplicate Content and Titles
Hi Mozzers, I saw a considerable amount of duplicate content and page titles on our clients website. We are just implementing a fix in the CMS to make sure that these are all fixed. What changes do you think I could see in terms of rankings?
Intermediate & Advanced SEO | | KarlBantleman0 -
What on-page/site optimization techniques can I utilize to improve this site (http://www.paradisus.com/)?
I use a Search Engine Spider Simulator to analyze the homepage and I think my client is using black hat tactics such as cloaking. Am I right? Any recommendations on to improve the top navigation under Resorts pull down. Each of the 6 resorts listed are all part of the Paradisus brand, but each resort has their own sub domain.
Intermediate & Advanced SEO | | Melia0