How would you suggest finding content topics for this site?
-
Hello,
How would you suggest finding content topics for this site:
The end goal is signups for training seminars in San Francisco, California and Salt Lake City, Utah. In the future the seminars will move more towards life coaching trainings but right now they are mostly about NLP. NLP is a personal development field.
Just looking for ideas for the process of finding topics for the most link-bait-heavy fabulous content. The owners of the site are authorities in the field. This is for both blog and article content.
Thanks.
-
I was referring more about the content. You can write a great linkbait-worthy content about a new method to wax your car, but if you're selling diaper covers, it's not going to help you. Extreme example, but I'm trying to say to make sure that you write content that your target audience wants to read, not necessarily look just at content that will get links.
-
Good point.
People linking to nlpca.com would be coaches, institute owners, sales people with websites, personal development blogs, nlp sites, etc.
People who sign up for a course wouldn't necessarily have their own website.
How does that effect what we do Keri?
Bob
-
Hi Bob,
Buzzsumo is a great (and free!) tool for finding popular content. You can enter a topic or domain and it will provide you with a list of the most popular content over the past 6 months, month, week or 24 hours.
As Keri points out, it makes sense to profile your intended audience first so you know who's most likely to convert and appeal to their information wants and needs. But if you're looking for link and social bait as a way to increase your perceived popularity in Google's eyes, I've found Buzzsumo to be helpful. It also helps you see where your audience likes to hang out online. For example, when I plugged "NLP" into Buzzsumo, I could see that the preponderance of sharing was of CDs on Facebook and Twitter.
I'm also going to check out the article Ruben pointed out. Hadn't seen that yet.
-
The owners of the site are authorities in the field.
Why are you asking us?
The owners should know: 1) the questions that people are askin'; 2) the questions that people aren't askin' but need to know; 3) the common misconceptions about the topics; 4) the topics that amaze people; 5) the topics that are hot in the news; 6) other information that "authorities" know that are high impact.
-
Will the people who read link-bait-heavy fabulous content be the ones who would sign up for a course?
-
I read this post in the Moz blog awhile back, and I thought it had some excellent ideas on finding topics for difficult niches. It has helped me...hopefully, it will do the same for you. Oh, and while gambling is the focus, it's just a case study. You can apply a lot of what he discusses to a variety of different businesses. http://moz.com/blog/case-study-whitehat-link-building-in-the-gambling-industry
For example: NLP + television could lead you to all sorts of content like "Did the Mentalist use NLP accurately in season 2 episode 4," etc.
Best,
Ruben
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirecting an Entire Site to a Page on Another Site?
So I have a site that I want to shut down http://vowrenewalsmaui.com and redirect to a dedicated Vow Renewals page I am making on this site here: https://simplemauiwedding.net. My main question is: I don't want to lose all the authority of the pages and if I just redirect the site using my domain registrar's 301 redirect it will only redirect the main URL not all of the supporting pages, to my knowledge. How do I not lose all the authority of the supporting pages and still shut down the site and close down my site builder? I know if I leave the site up I can redirect all of the individual pages to corresponding pages on the other site, but I want to be done with it. Just trying to figure out if there is a better way than I know of. The domain is hosted through GoDaddy.
Intermediate & Advanced SEO | | photoseo10 -
Single topic website or as part of a multiple topic website?
I have content sitting on a site here - https://www.pfizerpro.co.uk/product/xeljanz/rheumatoid-arthritis - domain authority 25 page authority 18 - the pages went live three months ago and the website was launched 18 months. We now have the option to use a brand new domain www.xeljanz.co.uk Which is the better option to stick with the www.pfizerpro.co.uk as it is a larger multiple topic site that should attract more links or to start a new single topic site which google may view as the better source as it is dedicated to the topic? Thanks
Intermediate & Advanced SEO | | Kate_team_DM0 -
Galleries and duplicate content
Hi! I am now studing a website, and I have detected that they are maybe generating duplicate content because of image galleries. When they want to show details of some of their products, they link to a gallery url
Intermediate & Advanced SEO | | teconsite
something like this www.domain.com/en/gallery/slide/101 where you can find the logotype, a full image and a small description. There is a next and a prev button over the slider. The next goes to the next picture www.domain.com/en/gallery/slide/102 and so on. But the next picture is in a different URL!!!! The problem is that they are generating lots of urls with very thin content inside.
The pictures have very good resolution, and they are perfect for google images searchers, so we don't want to use the noindex tag. I thought that maybe it would be best to work with a single url with the whole gallery inside it (for example, the 6 pictures working with a slideshow in the same url ), but as the pictures are very big, the page weight would be greater than 7 Mb. If we keep the pictures working that way (different urls per picture), we will be generating duplicate content each time they want to create a gallery. What is your recommendation? Thank you!0 -
Merge content pages together to get one deep high quality content page - good or not !?
Hi, I manage the SEO of a brand poker website that provide ongoing very good content around specific poker tournaments, but all this content is split into dozens of pages in different sections of the website (blog section, news sections, tournament section, promotion section). It seems like today having one deep piece of content in one page has better chance to get mention / social signals / links and therefore get a higher authority / ranking / traffic than if this content was split into dozens of pages. But the poker website I work for and also many other website do generate naturally good content targeting long tail keywords around a specific topic into different section of the website on an ongoing basis. Do you we need once a while to merge those content pages into one page ? If yes, what technical implementation would you advice ? (copy and readjust/restructure all content into one page + 301 the URL into one). Thanks Jeremy
Intermediate & Advanced SEO | | Tit0 -
Can a Hosting provider that also hosts adult content sites negatively affect our SEO rankings on a non-adult site hosted on same platform?
We're considering moving a site to a host that also offers hosting for adult websites. Can this have a negative affect on SEO, if our hosting company is in any way associated with adult websites?
Intermediate & Advanced SEO | | grapevinemktg0 -
How else to find backlinks for training site
Hello, How would you recommend finding and gaining backlinks for nlpca(dot)com other than looking at the top 10 competitors? Also, we could do an infographic but the owners don't have time to produce a lot of additional articles. Thanks!
Intermediate & Advanced SEO | | BobGW0 -
Pages with Little Content
I have a website that lists events in Dublin, Ireland. I want to provide a comprehensive number of listings but there are not enough hours in the day to provide a detailed (or even short) unique description for every event. At the moment I have some pages with little detail other than the event title and venue. Should I try and prevent Google from crawling/indexing these pages for fear of reducing the overall ranking of the site? At the moment I only link to these pages via the RSS feed. I could remove the pages entirely from my feed, but then that mean I remove information that might be useful to people following the events feed. Here is an example page with very little content
Intermediate & Advanced SEO | | andywozhere0 -
Is there a way to find out how many 301 redirects a site gets?
If you do a search on "personal loans" on Google the first non-local/personal result is onemainfinanical.com. They have far fewer links showing in OSE and YSE than the other sites. I know onemainfinanical.com is a Citbank site so I'm trying to determine if they are ranking so high b/c they are getting 301 link juice from old Citibank.com authority pages. Is there anyway to check to see what sites are sending link juice through a 301 redirect instead of a direct link?
Intermediate & Advanced SEO | | fthead90